The Intersection of Sports Analytics and Baseball: A Conversation with Mike Petriello
In this episode of the Frictionless Marketing podcast, host Lori Rubinson, Managing Partner at /prompt and WFAN Sports Talk Radio host, dives into the realm of sports analytics with MLB.com's Mike Petriello. Lori and Mike discuss the often misunderstood role of analytics in sports, especially baseball, addressing common criticisms and explaining how analytics can improve decision-making. Mike shares his journey into baseball analytics, starting from his history degree to his current work with MLB and ESPN. They explore the definition of analytics, its application in baseball through pitch design labs, and the broader implications for players, fans, and the sport as a whole. The conversation touches on rule changes, the impact of sports betting, and the future of AI in baseball. This episode provides valuable insights for both sports enthusiasts and those interested in data-driven decision-making.00:00 Introduction and Guest Welcome00:48 Mike Petriello's Journey into Baseball Analytics02:19 Defining Analytics in Baseball04:32 The Evolution and Impact of Analytics in Baseball09:04 Pitching Labs and Technological Advancements11:08 Incorporating Data into Storytelling and Broadcasting14:24 The Role of Analytics in Player Contracts and Performance23:49 Rule Changes and Their Impact on the Game29:38 The Future of Analytics and AI in Baseball34:33 Closing Thoughts and Fun QuestionsFrictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer online and at booksellers worldwide.Produced and distributed by Simpler Media Productions.
--------
39:15
--------
39:15
Frictionless Medicine: Revolutionizing Surgery: Dr. Nels Carroll on Robotics, Healthtech, and Patient-First Care
In this installment of the Frictionless Medicine mini-series, host Geeta Patel interviews Dr. Nels Carroll, a board-certified cardiothoracic surgeon at Los Robles Health System. Dr. Carroll discusses his journey from educator to pioneer in robotic thoracic surgery, the role of marketing in engaging doctors, and how he uses technology, data, and collaboration to provide patient-first healthcare. He shares insights on bridging educational skills with medical practice, handling patient concerns regarding advanced surgical procedures, and his groundbreaking work in Southern California, including the first-ever robotic chest wall reconstruction and single anesthetic robotic lung cancer resection in Ventura County. The episode provides a deep dive into the evolving landscape of robotic surgery and the future of med-tech and AI in the medical field.00:00 Introduction to Frictionless Medicine00:13 Meet Dr. Nels Carroll01:31 Dr. Carroll's Journey into Medicine02:43 The Role of Education in Medicine04:11 Patient Concerns and Communication06:22 Adoption of Advanced Surgical Techniques07:33 Marketing and Communication in Medicine10:25 Innovative Surgical Milestones19:58 Future of Med Tech and AI25:15 Conclusion and Final ThoughtsFrictionless Medicine is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. Produced and distributed by Simpler Media Productions.
--------
27:11
--------
27:11
Frictionless Medicine: From Code to Care—Dr. Vipan Nikore on Transforming Healthcare with Innovation and Empathy
In this Frictionless Medicine bonus episode, you’ll hear from Vipan Nikore, a seasoned physician, technology innovator, and Chief Medical Director at TD Bank. Vipan shares his journey from being a software developer at IBM to his current roles in the medical and healthcare innovation fields. He discusses his work on Homecare Hub, an innovative project focusing on small, personalized home care environments. Vipan also provides valuable advice for caregivers balancing corporate careers and caregiving responsibilities and discusses trends in healthcare, the importance of primary care, and the impact of AI on the industry. Additionally, he talks about his role at TD Bank, supporting the health and wellness of their employees, and emphasizes the need for a holistic approach to healthcare improvement involving all stakeholders.00:00 Introduction and Guest Background00:34 Journey into Telemedicine and Health Tech02:27 Homecare Hub and Caregiving Advice04:18 Advantages of Community-Based Home Care07:27 Challenges and Marketing of Homecare Hub15:05 Role at TD Bank and Employee Health Initiatives18:37 Future Trends in Healthcare26:55 Conclusion and Final ThoughtsFrictionless Medicine is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. Produced and distributed by Simpler Media Productions.
--------
29:22
--------
29:22
Leading Through Purpose A Conversation with Constellation Brands' Alex Wagner
In this episode of Frictionless Marketing, host Paul Dyer interviews Alex Wagner, Vice President of Public Relations and Brand Experience at Constellation Brands. Alex discusses her extensive career journey, from starting in communications at USC Annenberg to leading global brand communications at Calvin Klein and eventually shaping consumer engagement at Constellation Brands. She delves into leadership practices, the importance of staying connected with her team, and the value of transparency. Additionally, Alex talks about the significance of purpose-driven marketing and highlights successful initiatives like the Prisoner Wine Company's social justice focus and High West's “Protect the West” program.00:00 Introduction to Frictionless Marketing Podcast00:43 Alex Wagner's Career Journey03:49 Leadership and Team Dynamics12:52 Brand Purpose and Consumer Engagement19:30 Measuring ROI and Business Impact25:14 Values in Action and Corporate Culture28:09 Fun Conclusion: Reflecting on Personal PreferencesFrictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer online and at booksellers worldwide.Produced and distributed by Simpler Media Productions.
--------
30:22
--------
30:22
Frictionless Medicine: Decoding GLP-1s, Obesity, and Media Influence
In this episode, Dr. Disha Narang joins the podcast to shed light on the significant advancements in GLP-1 medications, their impact on weight management and diabetes, and how media coverage plays a role in shaping public perception. Dr. Narang emphasizes the importance of evidence-based information to combat misinformation and clarifies common misconceptions surrounding GLP-1s and obesity. Highlighting the stigmatization of obesity and the genetic and environmental factors that contribute to it, the discussion also delves into the future of weight management treatments, the exciting developments in the field, and the necessity for preventive healthcare and mindful living. This insightful conversation provides valuable information on understanding obesity as a disease and the ongoing research and developments in therapeutics.00:00 Introduction and Welcome00:57 The Impact of Media on GLP-1 Perception02:14 Addressing Misconceptions and Side Effects06:11 Obesity as a Disease: Public Perception and Stigma10:16 Evaluating New Treatments and Medications15:38 Future of Weight Management and Preventive Health18:13 Conclusion and Final ThoughtsFrictionless Medicine is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. Produced and distributed by Simpler Media Productions.
Consumers increasingly demand more. And, traditional advertising tactics often cause friction throughout the customer journey. With /prompt., the leading earned-first creative marketing and communications agency, discover how emerging trends and innovative strategies are reshaping this new era.
Inspired by his bestselling book "Friction Fatigue," /prompt.'s CEO, Paul Dyer, along with a rotating cast of agency leaders, host Frictionless Marketing, exploring how brand marketers and communication experts can deliver personalized, non-disruptive experiences at peak speed.
Listen in for behind-the-scenes stories, expert insights, and discussions on today's best-in-class marketing campaigns. Frictionless Marketing helps decision-makers like you prepare for a future in which the consumer rules, advertising is no longer the answer, and 'frictionless' frameworks are essential to building your brand.
Portugal