Human-First Digital - SEO and Website Optimization Podcast

• Localized Digital PR Strategies to Win Global Audiences – with Lau Miguez

  International digital PR consultant Lau Miguez joins host Chris Spann (senior technical SEO at Lumar) this week to discuss the importance of tailoring digital PR campaigns for regional audiences.  We discuss the differences between traditional PR and digital PR; the goals of digital PR campaigns; how a strong understanding of cultural and regional differences in media landscapes, cultural references and audience expectations can inform your international content and PR strategies; and real-life examples from Lau’s years of experience as a digital PR pro.   ************************ Episode Timestamps:   00:00:10 — Welcome to Human-First Digital 00:00:27 — Digital PR vs. Traditional PR 00:04:13 — Embracing Cultural Nuances for Localized Content Ideation 00:07:21 — International Media Landscapes and Audience Insights 00:09:50 — Regional Differences in PR Strategies 00:13:31 — Challenges with Regional Media 00:15:32 — Closing Thoughts    ************************ About Lumar’s Human-First Digital (HFD) Podcast: In the Human-First Digital podcast, website optimization expert Chris Spann (Senior Technical SEO at Lumar) speaks to the brightest minds in the world of SEO and digital marketing. The HFD podcast is brought to you by Lumar. Learn more about Lumar’s full website optimization platform and suite of enterprise-scale SEO, web accessibility, and site speed tools at lumar.io   ************************  Episode Links: Follow Lau Miguez on LinkedIn.   Follow Chris Spann on LinkedIn.  Follow Lumar on LinkedIn.  Explore Lumar’s enterprise-scale SEO and website optimization platform here: lumar.io    ************************ Further Learning and Resources: 2025 SEO Trends to Watch (Free Lumar eBook) Earned vs. Spammy Backlinks: Better Link-Building Strategies (Lumar On-Demand Webinar) SEO for News Publishers: The Ultimate Guide (Lumar Blog) Lumar Website Intelligence Academy: Topical Authority Guides

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• SEO Careers: Reducing Burnout & Managing Anxiety in Digital Marketing Jobs – with Kayley Dempsey

  Host Chris Spann (Senior Tech SEO, Lumar) sits down with Kayley Dempsey, Digital Marketing Operations Lead at Manifesto, to tackle the realities of workplace anxiety in fast-paced SEO and digital marketing careers. They dive into actionable strategies for managing personal and team-wide work stress.  Whether you’re a seasoned digital marketing leader, a team manager, just getting started in your career, or a parent navigating work-life balance, this conversation offers relatable perspectives on digital marketing jobs and advice to help you stay happy and healthy at work this year.     ************************ Episode Timestamps:   00:00:11 – Introduction to Human-First Digital  00:00:16 – Managing Anxiety in the Workplace  00:03:49 – Transitioning to Agency Life 00:05:07 – Insights on Managing Anxiety   00:09:27 – Balancing Work and Parenting  00:11:50 – The Importance of Company Culture  00:18:00 – How Managers Can Support Their Team’s Mental Health   00:20:50 – Finding Joy and Switching Off 00:24:28 – Community and Mental Health Support    ************************ About Lumar’s Human-First Digital (HFD) Podcast: In this podcast, website optimization expert Chris Spann (Senior Tech SEO at Lumar) speaks to the brightest minds in the world of SEO and digital optimization. The HFD podcast is brought to you by Lumar. Learn more about Lumar’s full website optimization platform and robust suite of enterprise-scale SEO, web accessibility, and site speed tools at lumar.io   ************************  Episode Links: Follow Kayley Dempsey on LinkedIn.  Follow Chris Spann on LinkedIn.  Follow Lumar on LinkedIn.  Explore Lumar’s SEO and website optimization platform here: lumar.io    ************************ Further Learning: SEO Career Development Guides [Lumar Website Intelligence Academy] SEO Project Management Guides [Lumar Website Intelligence Academy]    

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• Custom Extractions & XPath for SEO – with David Gossage, Technical SEO Manager at Click Consult

  This week on Lumar’s Human-First Digital Podcast, we're discussing how to use custom extractions (and XPath) — an often overlooked tool in SEOs’ arsenal —  to turbo-charge your website crawls, SEO projects, and provide support for broader marketing efforts. Our guest this week is David Gossage, an e-commerce technical SEO expert and SEO manager at Click Consult.    – – –    “I’ve found that knowing how to extract things is a very good way of making friends with a lot of people,” says Chris Spann, host of Human-First Digital.    “A simple example of where it will benefit non-tech teams: Say you’ve got a list of other websites that you want to target for backlinks. You can crawl a site and go, ‘Well, actually, all of the outbound links of this site are ‘nofollow’ — you can do that using XPath,” explains Gossage.    Explore how custom extractions can benefit SEO, content, paid search teams, and broader digital marketing efforts in the full episode.  ************************ Episode Timestamps:  00:00:11 — Welcome to Human-First Digital, a Lumar podcast  00:00:29 — Meet David Gossage, Technical SEO Manager for E-Commerce Websites  00:05:20 — Understanding XPath Basics  00:07:27 — Overcoming XPath Challenges  00:11:36 — How Custom Extractions Enable Collaboration Across Web Teams  00:14:12 — Key Takeaways & Final Thoughts ************************   Episode Links: Follow guest David Gossage on LinkedIn.   Follow host Chris Spann on LinkedIn. Follow Lumar on LinkedIn.  Explore Lumar’s technical SEO and website optimization platform.    ************************ Further Reading on Custom Extractions:  How to create XPaths for almost any Custom Extraction (by David Gossage)  Lumar Webinar On-Demand: Advanced SEO Crawling Techniques – How to Use Custom Extractions Getting the Most Out of Lumar with Custom Extractions Custom Extraction Use Cases Explore Lumar’s Technical SEO Analytics    ************************ About Lumar’s Human-First Digital (HFD) Podcast: In this podcast series, website optimization expert Chris Spann (Senior Technical SEO at Lumar) speaks to the brightest minds in the world of SEO and digital optimization. The HFD podcast is brought to you by Lumar. Learn more about Lumar’s full website optimization platform and our robust suite of enterprise-scale SEO, web accessibility, and site speed tools at lumar.io

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• Looker Studio & Google Search Console Tips – with SEO R&D Specialist Wojciech Urban

  “My job is to make SEO faster, better, easier, or just simpler,” says SEO R&D Specialist Wojciech Urban of Delante.  In this conversation with Lumar’s Chris Spann (Senior Technical SEO Specialist and host of the Human-First Digital Podcast), Urban explores how he uses Google Search Console data in conjunction with Looker Studio get SEO insights.  This pair of SEO pros discuss how Looker Studio can help you expand beyond the native reports in Search Console, the challenges of dealing with large datasets in Looker, how to simplify your Looker Studio reports to speed up the platform’s performance, and when you may need to consider bringing in more powerful tools for big data and business intelligence.  Plus: Get Urban’s recommendations for free learning resources to help you master Looker Studio.    ************************ Episode Timestamps:  00:00:11 – Introduction to Lumar’s Human-First Digital Podcast  00:00:16 – Wojciech’s Journey into SEO   00:05:04 – Learning Looker Studio  00:07:06 – Challenges with Looker Studio  00:11:33 – Tips for Efficient Reporting  00:13:32 – Final Thoughts     ************************ About Lumar’s Human-First Digital (HFD) Podcast: In this podcast series, website optimization expert Chris Spann (Senior Tech SEO at Lumar) speaks to the brightest minds in SEO and digital optimization. The HFD podcast is brought to you by Lumar. Learn more about Lumar’s full website optimization platform and robust suite of enterprise-scale SEO, web accessibility, and site speed tools at lumar.io   ************************  Episode Links: Follow Wojciech Urban on LinkedIn:  https://www.linkedin.com/in/w-urban/  Follow Chris Spann on LinkedIn: https://www.linkedin.com/in/chrisspann/  Follow Lumar on LinkedIn: https://www.linkedin.com/company/lumarhq/  Explore Lumar’s SEO and website optimization platform: lumar.io    ************************ Further Learning: [HFD Podcast] How to Structure & Streamline SEO Reporting — with Natasha Burtenshaw-deVries Explore Lumar’s Looker Studio Connector Explore Lumar’s Technical SEO Analytics 

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• SEO & EEAT Tips for YMYL Websites – with Amanda Walls

  This week, we're discussing YMYL ("Your Money or Your Life") websites and how to optimize EEAT ("Experience, Expertise, Authoritativeness, and Trustworthiness") factors for better SEO results on websites that operate in YMYL industries like financial services and healthcare.  Lumar's Chris Spann is joined by Amanda Walls, Founder and Director of Cedarwood Digital, a Manchester-based digital marketing and SEO agency. Amanda shares her journey from journalism to owning a digital marketing agency and offers her insights on the evolution of SEO for YMYL websites.  Chris and Amanda discuss the significance of E-E-A-T in YMYL sectors and highlight the impact of recent Google algorithm updates. They discuss the importance of structured data and how it can enhance website authority. Amanda also shares insights on creating quality content, maintaining a strong reputation, and the role of website security. Whether you're an SEO veteran or just starting out, this episode offers valuable takeaways on navigating the complexities of SEO for YMYL sites. Tune in to discover how to optimize your strategies for better search rankings and user trust.   ************************  Episode Links: Follow Amanda Walls on LinkedIn:  https://www.linkedin.com/in/amandajwalls/  Follow Chris Spann on LinkedIn: https://www.linkedin.com/in/chrisspann/  Follow Lumar on LinkedIn: https://www.linkedin.com/company/lumarhq/  Explore Lumar’s SEO and website optimization platform: lumar.io    ************************  Further Reading: The New “E” in Google’s E-E-A-T: Why Experience Matters for SEO Content Human-First Content for SEO: ChatGPT, EEAT, HCU, & Google’s “Hidden Gems” SEO Strategies for Healthcare, Wellness, and Medical Websites    ************************ About Human-First Digital (HFD): In this podcast series, website optimization expert Chris Spann (Senior Tech SEO at Lumar) speaks to the brightest minds in the world of SEO and websites. The HFD podcast is brought to you by Lumar. Learn more about Lumar’s full website optimization platform and suite of SEO, web accessibility, and site speed tools at lumar.io    

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