Human x Intelligent

NotebookLM can do in an afternoon what used to take a research team a week, if you know how to prompt it.
In this episode of Human × Intelligent, we walk through a complete 8-step AI-assisted research workflow using a real Spotify UX interview study as our working example. Eight participants, 60-minute sessions and a set of raw transcripts, turned into personas, empathy maps, Jobs to Be Done analysis, How Might We questions, an opportunity matrix and a full synthesis report.
Every step includes the exact prompt to paste into NotebookLM. No vague instructions. No, just ask AI to help you. Real prompts, real frameworks, real output.
What you'll learn:
How to orient NotebookLM before any analysis begins (and why this matters)
How to build 3 grounded user personas, including a tension map that shows where their needs conflict
How to create empathy maps per persona using actual participant language
How to identify functional, emotional and social Jobs to Be Done and rank those that are most underserved
How to generate and prioritise How Might We questions that open up real solution space
How to build a feature opportunity matrix and effort vs impact quadrant
How to affinity cluster raw insights into a 3-level observation → insight → opportunity hierarchy
How to generate an executive summary, full research report and stakeholder presentation outline
All 16 prompts are included in the show notes as a ready-to-use guide.
This workflow applies to any qualitative research: user interviews, usability test notes, support tickets, survey responses. If you can put it in a document, NotebookLM can help you make sense of it.
Show Notes:
Full prompt guide PDF
NotebookLM
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🎙️ Human × Intelligent - a podcast about trust, transparency and human agency in AI systems, for product designers, PMs and founders building with AI. 
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Hosted by Madalena Costa · Senior product designer and AI systems strategist

AI won’t fix your product. In many cases, it makes things worse.

In this conversation, Michelle Brito explains why most companies are getting AI adoption wrong and what they should be doing instead.

From her work at Volkswagen Digital Solutions, Michelle shares practical insights on designing AI-powered products that actually deliver value and not confusion.

In this episode, you’ll learn:
- When artificial intelligence actually makes sense in a product
- Why AI is often used as a shortcut for deeper problems
- The difference between AI and simple automation
- How to evaluate if your workflows are ready for AI
- Why user trust breaks when AI is introduced too early

⚠️ The biggest mistake?
Starting with the technology instead of the problem.

💡 Key takeaway:
AI doesn’t fix broken systems. It amplifies them.

Connect with Michelle Brito:
→ LinkedIn: https://www.linkedin.com/in/michelle-brito-47342554/

Human × Intelligent is a podcast at the intersection of design, AI and human agency. Hosted by Madalena Costa.
→   humanxintelligent.com
→   https://www.linkedin.com/company/human-x-intelligent/
→   https://www.instagram.com/humanxintelligent/
→   https://www.instagram.com/designwithmaddie/
→   https://www.linkedin.com/in/madalenafigueirasdacosta/

Guest bio
Michelle Brito is a Senior Product Designer at Volkswagen Digital Solutions and a mentor at Ladies that UX Lisbon, with over 15 years of experience spanning journalism, editorial design, and digital product strategy. Based in Lisbon, she currently leads design efforts for B2B search engines and researches the integration of AI-driven solutions within the automotive sector. Her background is uniquely multidisciplinary, combining a Master’s in Communication Sciences with a d.MBA and specialized training in UX/UI design. Throughout her career, which includes work for publishing houses, government agencies and marketing firms, Michelle has focused on bridging the gap between business goals and user needs through benchmarking, usability testing and visual thinking.

Chapter timestamps
00:00 – Why companies are asking the wrong AI question
00:42 – Introduction to Michelle Brito
01:15 – Is AI the right starting point?
02:20 – Where companies misuse AI (simple problems, wrong solutions)
03:18 – AI as a shortcut for deeper issues
03:39 – Why organizations rush into AI
04:44 – When AI creates confusion and distrust
05:30 – How to push back on stakeholders
06:14 – How to know when AI actually makes sense
07:27 – Why users don’t adopt AI tools
08:24 – Questions to evaluate AI vs automation
08:40 – AI driven by hype vs real need
09:28 – Real example: AI making simple tasks harder
10:10 – Red flags in AI product decisions
11:03 – Why research still matters (even if it’s “boring”)
12:07 – Responsible AI in regulated environments
13:28 – Who is accountable for AI decisions?
14:48 – What healthy AI adoption looks like inside teams
16:40 – Where to start with AI (the right way)
17:21 – The most overlooked first step
18:16 – Making decisions under pressure
19:21 – AI requires simplification, not complexity
19:53 – Practical advice to avoid AI traps
21:06 – Final thoughts on AI hype vs reality

Concepts to explore further:
→ AI vs Automation
→ AI as a multiplier (not a fixer)
→ Problem-first vs technology-first thinking
→ User tr
Support the show
🎙️ Human × Intelligent - a podcast about trust, transparency and human agency in AI systems, for product designers, PMs and founders building with AI. 
🔔 Subscribe so you don't miss the next episode 
🌐 humanxintelligent.com 
Hosted by Madalena Costa · Senior product designer and AI systems strategist

Is your team actually using AI, or are they just playing with it?
In this episode of Human X Intelligent, host Madalena Costa sits down with Kaisa Martiskainen, AI Operations lead, to uncover the hidden gap in corporate AI adoption. While usage metrics might be up, true understanding is often lagging. Kaisa explains why providing access to chatbots isn’t the same as building capability and how the 'Interface Trap' prevents organizations from seeing the real value of AI.
In this episode, we explore:
The missing conceptual layer: Why mental models are more important than tool proficiency.
The interface trap: How limiting AI to a chatbot window narrows your strategic vision.
Human learning vs. Machine speed: Why humans need friction and failure to truly 'get' AI.
Predictors vs. knowers: Understanding the three foundational concepts every employee needs before their first prompt.
Beyond surface level: How to transition from "interacting" with AI to 'integrating' it into your organizational DNA.
If you’re a leader, manager or individual contributor feeling overwhelmed by the AI hype, this conversation will help you shift from reactive usage to intentional system thinking.
Connect with Kaisa Martiskainen:
→  LinkedIn: www.linkedin.com/in/kaisamartiskainen
→  Substack: https://mamaknowsai.substack.com
Human × Intelligent is a podcast at the intersection of design, AI and human agency. Hosted by Madalena Costa.
→   humanxintelligent.com
→   https://www.linkedin.com/company/human-x-intelligent/
→   https://www.instagram.com/humanxintelligent/
→   https://www.instagram.com/designwithmaddie/
→   https://www.linkedin.com/in/madalenafigueirasdacosta/

Guest bio
Kaisa works at the intersection of technology and human understanding. She helps organizations and individuals understand how to work with artificial intelligence in practical, thoughtful ways, focusing not just on tools, but on how technology changes the way people think, learn and make decisions
Chapter timestamps
00:00 – Use vs. Understand
01:09 – Real AI Adoption
02:49 – AI Mental Models
04:29 – The Metrics Myth
05:35 – How Humans Learn AI
07:21 – 3 Rules of Prompting
10:06 – The Interface Trap
12:38 – Access ≠ Capability
15:47 – AI as a Collaborator
17:28 – The Teaching Problem
19:54 – A Learning Challenge
21:43 – The "Ideal" AI Org
24:32 – The Best Investment
25:49 – Where to Learn More
26:57 – Final Takeaways

Concepts to explore further:
→ AI vs Automation
→ AI as a multiplier (not a fixer)
→ Problem-first vs technology-first thinking
→ User trust in AI systems
→ AI readiness (data, workflows, goals)

👉 Subscribe for more conversations on AI, product design and human-centered technology.
Support the show
🎙️ Human × Intelligent - a podcast about trust, transparency and human agency in AI systems, for product designers, PMs and founders building with AI. 
🔔 Subscribe so you don't miss the next episode 
🌐 humanxintelligent.com 
Hosted by Madalena Costa · Senior product designer and AI systems strategist

What does it mean to truly anticipate a user and not just what they'll click next...but what they're trying to become?

In Episode 19 of Human × Intelligent, Madalena Costa is joined by Joana Cerejo, design lead, AI product designer and author of the Anticipatory Design Playbook. Together, they explore the real depth of anticipatory design, how behavioral science fits into modern AI product work and why most systems fail not because of bad technology but because of a fundamental misunderstanding of human intent.

In this episode:
- The three layers of anticipation: needs, behavior and outcomes
- Why designing for agency can't be an afterthought
- Behavioral science frameworks every AI designer should know
- The filter bubble problem and collective manipulation
- What the Nest Thermostat gets wrong about resilient design
- Why transparency is the foundation of everything

Connect with Joana Cerejo:
→ LinkedIn: https://www.linkedin.com/in/jcerejo/
→ Website: https://jcerejo.com/
→ The Anticipatory Design Playbook (Amazon): https://www.amazon.es/-/pt/dp/1041079109
→ Watch Why Personas Fail AI (And What Works): https://www.youtube.com/watch?v=_7dSuJB6M1o&t=897s

Human × Intelligent is a podcast at the intersection of design, AI and human agency. Hosted by Madalena Costa.
→ humanxintelligent.com
→ https://www.instagram.com/humanxintelligent/
→ https://www.linkedin.com/company/human-x-intelligent/
→ https://www.instagram.com/designwithmaddie/
→ https://www.linkedin.com/in/madalenafigueirasdacosta/

Guest bio
Joana Cerejo is a design lead and AI product designer working at the intersection of user experience, behavioral science, and intelligent systems. With nearly a decade of experience designing AI-powered products across fintech, e-learning, and manufacturing, she specializes in making systems that are human-centered, trustworthy, and ethically grounded. She is the author of the Anticipatory Design Playbook, exploring how AI can move beyond predicting behavior to genuinely supporting people in meaningful, long-term ways.

Resources & tools section
Frameworks mentioned in this episode:
→ Prochaska Transtheoretical Model - stages of behavioral change; helps design systems that meet users where they actually are
→ Fogg Behavior Model - behavior happens when motivation, ability, and prompt align at the same time
→ Nudge Theory - the right intervention at the right moment can make or break a service

Book:
The Anticipatory Design Playbook by Joana Cerejo - available on Amazon

Concepts to explore further:
→ Filter bubble effect
→ Human-in-the-loop design
→ Foresight/futures thinking methodology
→ AI literacy and explainability
Support the show
🎙️ Human × Intelligent - a podcast about trust, transparency and human agency in AI systems, for product designers, PMs and founders building with AI. 
🔔 Subscribe so you don't miss the next episode 
🌐 humanxintelligent.com 
Hosted by Madalena Costa · Senior product designer and AI systems strategist

In Part II of this conversation, Madalena Costa and Hugo Froes move from diagnosis to direction, exploring what conscious AI adoption actually looks like inside product teams, why designers may be the most underestimated players in the AI era and whether any organization should even be trying to become AI-first.

Hugo Froes is Director of Product Strategy at Nagarro and former Head of Product Operations at OLX and Farfetch, with over 25 years of experience building and transforming product organizations.

In this episode, you’ll learn:
- Why designers may become the most valuable players in the AI era
- How to redefine team structures around skill sets
- Why the PM, designer and engineer trio may need to be completely rethought
- The hidden danger of AI-generated code that looks production-ready but isn’t
- Why LinkedIn is no longer a reliable signal of someone’s actual capability
- How recommendations and trust networks are becoming the new hiring filter
- What organizations should be asking instead of ‘how do we become AI-first?’
- Why adding AI to a broken product just creates a more broken product, faster

Key ideas explored:
- The designer’s moment: systems thinking and human empathy position designers as critical infrastructure
- Team structure rethink: the future isn’t about roles, it’s about skill sets distributed differently
- The trust filter: as AI floods the market with content and code, personal recommendations become the real signal
- AI-aware not AI-first: the better question is always does AI reduce friction here, or add it?
- The role of judgment: the hardest things to automate are the most human: taste, framing, empathy, direction

Chapters
00:00 The Cycle of Information Quality
01:47 Understanding System Functionality
04:03 The Role of Designers in AI
07:38 Redefining Team Structures
11:04 The Future of Product Management and Design
13:14 Navigating Titles and Roles in UX
16:35 The Challenge of Hiring in the AI Era
20:49 Should Organizations Be AI-First?

Links
Website: humanxintelligent.com
Join the conversation: https://forms.gle/qdnd3pMnr6KBDCA1A
LinkedIn: @hugofroes
Instagram: @thehugofroes
LinkedIn: @human-x-intelligent
Instagram: @humanxintelligent
LinkedIn: @madalenafigueirasdacosta
Instagram: @designwithmaddie

// Human x Intelligent explores how humans and AI design, build and collaborate in intelligent systems //
Support the show
🎙️ Human × Intelligent - a podcast about trust, transparency and human agency in AI systems, for product designers, PMs and founders building with AI. 
🔔 Subscribe so you don't miss the next episode 
🌐 humanxintelligent.com 
Hosted by Madalena Costa · Senior product designer and AI systems strategist