13. Part 2: The Six Pillars of merging marketing strategy with soul
--------
31:37
12. Part 1: The Six Pillars of merging marketing strategy with soul
I'm sharing something that I've been refining for years working with thousands of entrepreneurs who care about more than just profit.Introducing: the Six Pillars that will allow you to feel like your marketing strategy isn't separate from the tenderest, truest heart and soul of your creative work. This isn't just a clever reframe of conventional ideas. It's a completely different way of thinking that looks at marketing as a vehicle of service.Listen to hear more about:Why the most effective strategy emerges from your spirit, heart, and devotion — not in spite of itHow these six pillars dissolve the false boundary between strategy and service, showing that intentional pathways in your business aren't manipulative but can be profound acts of careWhy the choices that feel most authentic to you are actually the best strategic choices you can makeA sustainable approach to growing your work without compromising your values or missionIn this first episode of a two-part series, I'm diving deep into the first three pillars. Check the next episode for part two, where I will explain the last three pillars.
--------
34:48
Pricing strategies that actually work
If setting prices for your creative work makes you feel unsure, anxious, or like you're constantly second-guessing yourself — you're not alone. And if you've ever found yourself bouncing between prices, feeling resentful of clients, or apologizing for your rates... this episode is for you.Listen to hear more about:Why "charge what you're worth" is flawed advice (and what to consider instead)The pricing sweet spot: finding the balance between your "drama number" and your "resentment number"Why no price point is inherently "cheap" or "expensive"How to commit to your pricing decisions with confidence You'll walk away with a whole new relationship to pricing — not as a reflection of your worth, but as a strategic decision that allows both you and your clients to thrive.
--------
27:06
My thoughts on using AI for marketing
Let's talk about the elephant in the room: AI and marketing.I'm not anti-AI. But when you're letting AI drive your creative direction instead of supporting it, your audience can sense it — even if they don't know how to explain it. And it's costing you more than you think.Listen to hear more about:What happens when you let the brilliant chaos of your humanity take a backseat to "optimization"How marketing built on genuine human connection creates a totally different resonance The reasons why relying on AI makes for ineffective marketing — and it's NOT just because it makes you look and sound the same as everyone elseHow to enjoy the benefits of this technology without compromising all that makes your business YOU If you've ever felt like something is "off" in your AI-assisted marketing but you couldn't name it, this might be what you've been feeling all along.
--------
22:47
How to get testimonials that don't suck
If asking for testimonials makes you feel awkward, self-conscious, or like you’re begging for praise — you’re not alone. And if you’ve ever sat on a pile of glowing testimonials that you don’t quite know how to share… this episode is for you.Listen to hear more about:Why you don’t actually need testimonials to validate your work (and why people still buy without them)The real purpose of testimonials (it's not what you think)How to ask for testimonials in a way that’s easeful, respectful, and gets powerful responsesA step-by-step guide to collecting, editing, and sharing testimonials that feel true and alignedYou’ll walk away with a whole new relationship to testimonials — not as proof of your worth, but as part of how you serve.
Let's build community care, social responsibility, and allyship into every aspect of your business — not as an afterthought, but as a core foundation. Because business isn’t neutral. The way we sell, market, and structure our offers either upholds oppressive systems or actively works to dismantle them.We’re here to have honest, nuanced, and sometimes uncomfortable conversations about what it really means to run a business that is both profitable and radically principled.
Portugal