Point Of The Story

• No One Gets What You Do? Clarify Your Messaging with Abbie Radford

  An incomplete list of things that do not make you iconic:1. Having a tragic backstory2. Treating every Instagram post like it’s a free masterclass3. Saying five different things about your business and hoping one of them sticksYou know what DOES make you iconic?Clear messaging + creative delivery.In this episode, I interview brand messaging expert, Diet Coke connoisseur, and iconic girly in her own right, Abbie Radford. We’re talking about saying less (but way better), storytelling that doesn’t require trauma-dumping, and how to create “that’s me!” energy in your content — even if you’re secretly thinking, “My story is boring and I don’t know what the fuck to post.”TOPICS & TANGENTS— What makes a brand “iconic”— Why your messaging is probably trying to do too much— The Diet Coke copywriting masterclass you didn’t know you needed— The real reason no one’s clicking on your stuff— Storytelling vs. trauma-dumping: how to connect without oversharing— Pretending to be an influencer in the back of an Uber— What to say when you’ve never personally struggled with what you teachPOINT OF THE STORYTo be iconic, say something only you can say, and do it in a way that makes people feel like they already know you. Say less. Say it better.GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and Abbie Radford @thisisabbieradford on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤ABBIE LINKS— Follow Abbie on Instagram— Check out her website— Listen to The Industry Icon Podcast— Abbie’s walkout song— Abbie’s Diet Coke reelBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Book: Manifest: 7 Steps to Living Your Best Life— Blog post: Showit vs Squarespace: Which Should You Choose in 2025?— Blog post: Are Tonic Site Shop’s Showit Website Templates Really Worth It In 2024?— Workshop: I’m Cool, But My About Page Isn’tTIMESTAMPS00:00 Intro00:24 Meet Abbie, Messaging Queen + Diet Coke Connoisseur01:14 Rapid-Fire Squirrel Brain Questions18:28 Messaging 101: Say Less (But Say It Better)24:12 Why Telling Your Story Is the Best SEO Strategy30:40 What If You’ve Never Struggled With What You Teach?34:04 Your Dream Ted Talk: Where to Start with Messaging40:07 The Kind of Niching that Works44:32 Being Creative With Your Content54:50 ClosingThis episode was edited by Adrienne Cruz.

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• Case Studies That Actually Sell with Jocelyn Montemarano

  I’ve got more testimonials than I know what to do with. Love notes. Slack screenshots. Emails that made me tear up a little. But for the longest time, I was just letting them collect digital dust.Until I met Jocelyn.⁣ She’s the mastermind behind Best Seller, a course that’s teaching me how to turn client results into actual marketing gold —not just "Sarah is amazing!!" but “Sarah is amazing AND here's the specific transformation she helped me achieve, broken down like an actual plot line.”We talk about why your social proof isn’t working the way you want it to, what kind of questions you should be asking your clients, and how to repurpose your case studies across literally every platform — not just buried in a highlight on your IG.You’re gonna learn a lot. You’re gonna laugh. You’re gonna want a sticker sleeve.TOPICS & TANGENTS— The difference between case studies and testimonials— What a case study collection system is and why you probably need one— The unhinged rage I feel when someone misuses the word aesthetic (I will die on this grammar hill)— Why your onboarding form might be your biggest missed opportunity— Why tattoo artists lowkey hate my arms (symmetry? never heard of her)POINT OF THE STORYSocial proof hooks. Stories convert. If you want people to see themselves in your offer, don’t just tell them “it worked” — show them how it can work for someone exactly like them.GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and Jocelyn Montemarano @scaleyourresonance on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤JOCELYN LINKS— Follow Jocelyn on Instagram and Threads— Check out her website— Take Jocelyn’s free micro-class— Join Jocelyn’s program Best Seller— Jocelyn’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.TIMESTAMPS00:00 Intro00:22 Meet Jocelyn, the Case Study Queen02:52 Rapid-Fire Squirrel Brain Questions18:19 Why Social Proof Isn’t Converting23:25 Where to Use Case Studies in Your Marketing28:43 Using Stories to Attract (Not Just Sell)31:11 What Is a Case Study Collection System?49:46 Key Questions for Effective Case Studies53:54 ClosingThis episode was edited by Adrienne Cruz.

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• How to Actually Buy a House Without Crying with Alli Moore

  If you’ve ever felt like buying a house is some mysterious, unattainable, "adultier adult" milestone... I get it. It took me ages to do it, and the process was like trying to solve a Rubik’s cube blindfolded — while signing 37 forms.Which is exactly why I dragged my real-life bestie and first-time homebuyer expert, Alli Moore, onto the pod today. (Dragged lovingly, obviously.)Alli is here to walk us through WTF a loan officer actually does, how the home buying process works, and what you need to know if you’re self-employed and still want your white-picket-fence moment.TOPICS & TANGENTS— Why buying a house as a self-employed girly is not as scary as TikTok makes it sound— The crucial thing you need to tell your accountant before you even start stalking Zillow— Why your rent vibes do not translate to mortgage vibes— How not to accidentally kill your pre-approval status while you're in limbo— Our unhinged homebuying stories: bullying, bad math, and a Cape Cod side questPOINT OF THE STORYFind a house you can afford, live your life in, and not cry every time a bill shows up. That’s the dream.ALLI LINKS— Follow Alli on Instagram here and here— Subscribe to her newsletter to for home-buying tips— Alli’s walkout songs: song 1, song 2BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Bookkeepers: Peach Perfect Financials, Madison Dearly, Coyne Bookkeeping— Sara’s high-yield savings account— Annual Credit Report websiteTIMESTAMPS00:00 Intro00:26 Meet Allie, the First-Time Homebuyer Whisperer03:26 Rapid-Fire Squirrel Brain Questions18:27 What Even Is a Loan Officer?22:42 Buying a House as a Self-Employed Squirrel29:18 The Homebuying Process, Step-by-Step41:01 Our Homebuying Stories54:14 How Equity Works (and Why You Should Care)57:55 Debt, Credit, and Other Capitalist Nonsense You Still Have to Deal With01:05:46 ClosingThis episode was edited by Adrienne Cruz.

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  1:06:34
• What If Instagram Only Took 15 Minutes a Day? with Gemma Watts

  Okay, listen. I timed myself making a single carousel post, and it took me 55 minutes and 53 seconds. (I have Toggl receipts.) So when Gemma Watts said you could run a whole social media strategy in just 15 minutes a day, I was like… girl, be serious.But turns out… she was!Gemma — aka The Social Cottage, aka the queen of cozy social media strategy — is a former teacher turned content strategist who helps business owners market themselves without letting social media devour their entire life.This might be the most get-your-life-together episode of season 2 — Gemma gives you a full, step-by-step system to make your content take less time, feel more fun, and actually do something for your business. There’s even homework at the end, so grab your notebook!TOPICS & TANGENTS— Why your content is taking too long to make— Gemma’s 15-minute strategy for showing up consistently on social media— The “stories, skills, symptoms, shifting objections” content system and how to use it— The ADHD struggle of putting laundry in but never taking it out— Why motherhood doesn’t have to be your only source of fulfillment— How to grow an Instagram account from zero with no welcome postPOINT OF THE STORYYou don’t need to post daily Canva masterpieces. You just need a system that works with your brain (and 15 minutes a day).GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and Gemma Watts @thissocialcottage on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤GEMMA LINKS— Follow Gemma on Instagram— Check out her website— Follow her on Substack— Get Gemma’s prompts in your inbox— Get her FREE Caption Creator— Get her 15-Minute Growth Guide— Gemma’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— The girl who talks to her baby on TiktokTIMESTAMPS00:00 Intro00:24 Meet Gemma, the Cozy Strategy Queen01:41 Rapid-Fire Squirrel Brain Questions18:57 The 15-Minute Social Media Strategy26:12 Why Your Captions Take Forever28:29 The Only Planning System You Need34:28 "Expert" Social Media Advice That Makes Gemma Cringe38:51 How to Not Hate Social Media45:01 What to Post and How Often52:40 Starting From Zero: Gemma's 3-Step Plan55:17 ClosingThis episode was edited by Adrienne Cruz.

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  59:23
• Launch Strategy for Squirrel Brains with Kelsey from Coming Up Roses

  Be honest. When was the last time you said you were gonna launch something… and then let your idea sit in a Google Doc because you “just need to finish the sales page” or “should probably finish all this client work first.”(I’ll go first. It was last month.)This week on the pod, I brought in one of my faves — and one of yours, too — Kelsey McCormick of Coming Up Roses. Kelsey’s the go-to expert on launching your own way (yes, even if you’re squiggly, squirrel-brained, or about to have your second baby).And because I know y’all come here for the actual tea, I didn’t ask her the “So, tell us how you got started” questions. No ma’am. I asked the good stuff, like: “What should you do first when you have a cold audience,” “How often should you launch,” and sooooo much more!TOPICS & TANGENTS— What “campaign thinking” actually means and how it can chill out your business— The tragic ADHD guilt of forgetting your kid's snack request— What to do about the very real urge to avoid your own launches— Kelsey’s 3-step warm-up strategy for cold audiences— Our Myspace song eras and why we all peaked with profile music— The reason your past launches might’ve flopped— The underrated power of building in publicPOINT OF THE STORYYou don’t need to figure it all out before you start launching, but you DEFINITELY need a deadline.GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and Kelsey McCormick @cominguproses.co on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤KELSEY LINKS— Follow Kelsey on Instagram— Check out her website— Kelsey’s famous progam Launch Your Own Way— Listen to her private podcast The Warm Up— Kelsey’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Mentioned by Kelsey: Michelle @byhellolemon and Alyssa @atnndesignTIMESTAMPS00:00 Intro00:25 Meet Kelsey, the Squiggly Launch Queen02:09 Rapid-Fire Squirrel Brain Questions19:47 Campaign Thinking 10122:52 The Inaction Problem No One Wants to Admit30:21 How to Warm Up a Cold Audience39:07 Can You Just Copy-Paste a Launch That Worked?51:11 ClosingThis episode was edited by Adrienne Cruz.

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