The Language Worker

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Always check-in with your intuition

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Common terminology status values include preferred, admitted, deprecated, and forbidden.
In the context of Language Services, this helps translators, writers, and reviewers decide which term to use.
A glossary shows you what term to use and what term not to use. That’s where forbidden terms come in: designations explicitly marked “do not use” or "forbidden" within a defined context. Imagine a company making this terminology decision:
🚫 Artificial Intelligence → ✅ Super Intelligence
Adding the new designation isn’t enough. The glossary should explain where the replacement applies, why it was introduced, and what anyone dealing with content should use instead.
Terminology reflects your brand and your communication choices, and... so many more things about you! #Terminology #Localization #AI #superintelligence #forbidden

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Terminology decisions are business decisions and leaving them unmanaged can come at a cost. In this episode,
I explore why terminology management matters and how inconsistent language can lead to repeated corrections, unnecessary translation costs, delays, and confusion for your customers. I also talk about why you need to create language assets before you start translating and localizing your content.
From glossaries to termbases, language assets give your teams a shared foundation for making language decisions, rather than resolving the same questions in every project. Tune in to explore: The financial consequences of unmanaged terminology.
Why terminology work belongs before translation.
Which language assets help translators, reviewers, and content creators work toward the same goals.

Shift from fixing recurring language issues to preventing them.

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Terminology management doesn't happen in isolation. In this episode of The Language Worker, we look at the importance of the workflow.
From understanding the client's industry, their audience, their voice, and the materials they've already built (style guides, past translations, product documentation) before a single entry gets added to a glossary.
Project managers, in-house terminologists, freelancers, and reviewers all need to be aligned, informed, and working from the same source of truth. Miscommunication at this stage slows things down, and it shows up in the final product. And ultimately, it comes back to service — not just to the client, but to the client's clients.
Whether the project is simple or highly complex, the goal of a solid terminology workflow is the same: consistency, clarity, and content that genuinely serves the end reader, in every language. Whether you're a freelancer building your first glossary or a project manager coordinating a multilingual team, this episode is here to tell you that no matter the scale of the project, you need a glossary!

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In this episode of The Language Worker, I sit down with Sonia, a German and Italian native speaker and performance marketing specialist for small and medium-sized businesses. She combines her linguistic skills with hands-on expertise in Google Ads, Microsoft Ads, Meta, and LinkedIn to help SMEs scale sustainably across markets.

We talk about how Sonia manages and optimises multi-channel ad campaigns, what meaningful performance tracking looks like in practice, and how she turns reporting into clear, actionable insights for her clients.

She also shares cool stories about her multilingual upbringing and how her career path has been evolving. If you’re a language professional, marketer, or SME owner who wants to market products and services more efficiently in an ever-changing digital landscape, this conversation will give you concrete ideas on how to align language, data, and paid media.