The Daily Coffee Pro Podcast by MAP IT FORWARD

This is Part 4 of a five-part series with Sean Warner from the Honduran Coffee Alliance, exploring how coffee pricing is set today and how it may change in the future.
In this episode, Lee Safar and Sean Warner explore direct trade as a proposed solution to pricing instability. They discuss how different trade models function, where power sits in pricing conversations, and why direct trade succeeds in some contexts while failing in others.
The conversation focuses on pricing references, long-term relationships, and what enables producers to maintain meaningful prices over time.
Advertising sponsor
Future-Proofing Your Coffee Business: Planning for 2026 and Beyond
A Map It Forward live workshop for coffee businesses.
https://mapitforward.coffee/workshops

Guest Links
Sean Warner - Honduran Coffee Alliance
https://www.hondurancoffeealliance.ca/
https://www.linkedin.com/in/sean-warner-3aba28108/
https://www.instagram.com/hondurancoffeealliance/
WhatsApp: https://wa.me/50487350786
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About Map It Forward
The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.
Website: https://mapitforward.coffee
Mailing list: https://mapitforward.coffee/mailinglist
Patreon: https://www.patreon.com/mapitforward
Instagram: https://www.instagram.com/mapitforward.coffee/
Contact: [email protected]

This is Part 3 of a five-part series with Sean Warner from the Honduran Coffee Alliance, exploring how coffee pricing is set today and how it may change in the future.
In this episode, Lee Safar and Sean Warner focus on the often-overlooked role of risk and liquidity in coffee pricing. While price receives most of the attention, this conversation highlights how payment timing and financing structures affect producers, roasters, and exporters.
They discuss the pressure that high prices place on cash flow, the role of multinationals in financing, and why payment terms can determine whether businesses remain viable during periods of volatility.
Advertising sponsor
This episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world — farm to roastery, direct.
Instagram: https://www.instagram.com/arcadiagreencoffee/
WhatsApp: https://wa.me/353877871523
Guest Links
Sean Warner - Honduran Coffee Alliance
https://www.hondurancoffeealliance.ca/
https://www.linkedin.com/in/sean-warner-3aba28108/
https://www.instagram.com/hondurancoffeealliance/
WhatsApp: https://wa.me/50487350786
***************************************************
About Map It Forward
The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.
Website: https://mapitforward.coffee
Mailing list: https://mapitforward.coffee/mailinglist
Patreon: https://www.patreon.com/mapitforward
Instagram: https://www.instagram.com/mapitforward.coffee/
Contact: [email protected]

This is Part 2 of a five-part series with Sean Warner from the Honduran Coffee Alliance, exploring how coffee pricing is set today and how it may change in the future.
In this episode, Lee Safar and Sean Warner examine why coffee pricing is inherently complicated. They discuss the limitations of using the C price as a reference, the historical volatility of coffee markets, and why countries with vastly different production costs are often priced using the same benchmark.
Using Honduras as a case study, they explore how cost of production, quality, and payment timing affect pricing outcomes for producers.
Advertising sponsor
This episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.
WhatsApp: https://wa.me/50487350786
Email: [email protected]
Guest Links
Sean Warner - Honduran Coffee Alliance
https://www.hondurancoffeealliance.ca/
https://www.linkedin.com/in/sean-warner-3aba28108/
https://www.instagram.com/hondurancoffeealliance/
WhatsApp: https://wa.me/50487350786
***************************************************
About Map It Forward
The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.
Website: https://mapitforward.coffee
Mailing list: https://mapitforward.coffee/mailinglist
Patreon: https://www.patreon.com/mapitforward
Instagram: https://www.instagram.com/mapitforward.coffee/
Contact: [email protected]

This is Part 1 of a five-part series with Sean Warner from the Honduran Coffee Alliance, exploring how coffee pricing is set today and how it may change in the future.
In this episode, Lee Safar and Sean Warner unpack how coffee is currently priced across the supply chain. They discuss the role of the C market, differences in production costs between origins, spot coffee versus future contracts, and why rising retail prices do not necessarily translate into improved income for producers.
This episode sets the foundation for the rest of the series.
Advertising sponsor
This episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.
https://arkenacoffee.com/
https://www.instagram.com/arkenacoffee/
Email: [email protected]
Sean Warner - Honduran Coffee Alliance
https://www.hondurancoffeealliance.ca/
https://www.linkedin.com/in/sean-warner-3aba28108/
https://www.instagram.com/hondurancoffeealliance/
WhatsApp: https://wa.me/50487350786
***************************************************
About Map It Forward
The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.
Website: https://mapitforward.coffee
Mailing list: https://mapitforward.coffee/mailinglist
Patreon: https://www.patreon.com/mapitforward
Instagram: https://www.instagram.com/mapitforward.coffee/
Contact: [email protected]

This is Part 5 of a 5-part series on the coffee industry in 2026 with Felipe Croce (FAF Coffees) and Angel Barrera (Belco).
The discussion critically examines the role of the Specialty Coffee Association, industry representation, corporate influence, and what meaningful preparation for 2026 may actually look like for coffee businesses.
Chapters
00:00 Coffee Associations and Representation
02:54 Funding and Education
05:49 World of Coffee Events
08:22 Corporate Influence
12:46 Industry Innovation
27:44 Preparing for the Year Ahead
31:43 Final Reflections
This episode is brought to you by Arkena Coffee Marketplace
Connecting you to the next coffee harvest in Ethiopia through direct trade.
https://arkenacoffee.com/
https://www.instagram.com/arkenacoffee/
Email: [email protected]

Connect with the guests
Connect with Angel Barrera and Belco:
https://www.belco.fr/
https://www.linkedin.com/in/angel-barrera-8a0b2236/
https://www.instagram.com/koliafobiano/
https://www.instagram.com/belco.coffee/
Connect with Felipe Croce and FAF Coffees:
https://www.instagram.com/felipecroce/
https://www.instagram.com/fafcoffees/
https://fafbrazil.com/
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