Neil Wenman, global creative director, Hauser & Wirth
The art gallery Hauser & Wirth is a truly international concern with 17 outposts in 12 cities and a global list of 110 artists and estates. In the third episode of Art Thinking, Neil Wenman, the gallery’s global creative director, talks to Vadim Grigoryan about the transformative power of art, artists’ roles as agents of change and how creative freedom is essential to getting the most out of artistic collaboration. Even if the results aren’t necessarily the most commercial, they may well be the most memorable.Produced by CultureshockEnjoyed this episode? Sign up for our newsletter to get new episodes, behind-the-scenes stories and art world insights delivered straight to your inbox.For more from Vadim Grigoryan, pre-order his new book Art Thinking now Hosted on Acast. See acast.com/privacy for more information.
--------
52:42
--------
52:42
Violante Avogadro di Vigliano, former chief communication and key client officer at Illycaffè
Violante Avogadro di Vigliano, the former chief communication and key client officer at Illycaffè, now CEO of Romanengo, talks to Vadim Grigoryan about the importance of working with external curators and having a creative director at a coffee brand. Art has been central to Illycaffè’s communication strategy since the 1990s, when James Rosenquist designed the current logo, and the brand’s long-running Art Collection campaign has seen artists including Yoko Ono, Robert Rauschenberg, Ai Wei Wei and Louise Bourgeois contribute unique cup designs.Produced by CultureshockEnjoyed this episode? Sign up for our newsletter to get new episodes, behind-the-scenes stories and art world insights delivered straight to your inbox.For more from Vadim Grigoryan, pre-order his new book Art Thinking now Hosted on Acast. See acast.com/privacy for more information.
--------
38:40
--------
38:40
Thomas Girst, global head of cultural engagement at BMW
The automobile giant BMW is one of the biggest brands in art patronage today. Its global head of cultural engagement Thomas Girst (also a Marcel Duchamp expert) talks to Vadim Grigoryan about the concept of Art Thinking – including, if BMW was a person, would she be interested in going to a museum?Produced by CultureshockEnjoyed this episode? Sign up for our newsletter to get new episodes, behind-the-scenes stories and art world insights delivered straight to your inbox.For more from Vadim Grigoryan, pre-order his new book Art Thinking now Hosted on Acast. See acast.com/privacy for more information.
--------
1:04:29
--------
1:04:29
Art Thinking Trailer
Enjoyed this episode? Sign up for our newsletter to get new episodes, behind-the-scenes stories and art world insights delivered straight to your inbox.For more from Vadim Grigoryan, pre-order his new book Art Thinking now Hosted on Acast. See acast.com/privacy for more information.
Art Thinking with Vadim Grigoryan explores the captivating intersection between the worlds of art and brands. In each episode Grigoryan investigates the (often notoriously tricky) relationship between art and brands. Speaking with artists, brand leaders, and creative thinkers, each episode delves into the artistic principles that inform and inspire brand building and marketing.Experienced brand strategist Grigoryan uncovers their thoughts on what makes a successful cohesion between brand and artist across a multitude of industries (and what makes an unsuccessful one too). Using real life examples and experience, each episode dives into the idea of brands as cultural agents and looks at how art can act as a bridge between meaning and engagement. The podcast is accompanied by the newly published book Art Thinking, released in October 2025 Grigoryan has worked with brands including Pernod Ricard and Cartier, and says: "I have witnessed the dazzling, the dull and the downright ineffective. And – having analysed those that succeed where others do not – I have come to realise that the common thread that sets those brand leaders apart is cultural agency."Produced by Cultureshock Hosted on Acast. See acast.com/privacy for more information.
Portugal