Inside the Mind

Kearney

Negócios Marketing

Último episódio

32 episódios

Season 4 Recap
29/5/2024 | 32min
Meet Dupe Seekers
15/5/2024 | 34min
In this episode of Inside the Mind, we explore the world of beauty dupes and the savvy consumers who swear by them. Meet three individuals who challenge the traditional notions of luxury by embracing high-quality, budget-friendly alternatives to expensive beauty products.
Meet Luxury Consumers
01/5/2024 | 35min
In this episode of Inside the Mind, we talk to three luxury consumers about the essence of high-end living. Explore the world of consumers who have the means and desire to indulge in luxury. Plus, discover what sets luxury shopping apart, and uncover the value of the white-glove experience.
Meet Small-Town Consumers
17/4/2024 | 34min
In this episode of Inside the Mind, we talk to three small-town consumers about what makes small-town shopping so different, the challenge of balancing convenience and loyalty, and how online shopping is making a transformative impact on these communities.
Meet Parent Influencers
03/4/2024 | 40min
In this episode of Inside the Mind, we explore how parents find time for self-care; find the perfect products for children; and find support from their peers, family members and others. We'll learn about the obstacles they encounter and the innovative approaches they adopt to cater to kids' needs.

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Sobre Inside the Mind

Have you ever wondered just what exactly is going on in your customers' minds? Well, it's time to stop wondering! Tune in for interviews with real shoppers in a variety of retail and consumer sectors, all mixed with analysis and insights. Inside the Mind is produced by Kearney, one of the original management consulting firms. Learn more at www.kearney.com.

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Negócios Marketing