Marketing Masterclass with Revlon SA's Marketing Director, Heather Goate
Marketing in 2025 demands agility, authenticity, and impact.Revlon SA’s Heather Goate shares her insights on short-form video, the creator economy, AI in marketing, and the career mindset that will set you apart.Packed with global brand experience and practical takeaways, this is a must-listen for marketers who want to stay ahead.
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46:49
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46:49
Marketing Masterclass with VodafoneThree's Senior Conceptual Creative & Strategy Social Lead, Tom Fenwick-Smith
Your brand isn’t the hero, your audience is.In this episode of Marketing Masterclass, we sit down with Tom Fenwick-Smith, Senior Conceptual Creative & Strategy Social Lead at VodafoneThree, to explore what it really means to be social-first in today’s world.From feature films to TikTok, Tom’s journey shows how bold ideas, creator partnerships, and a willingness to take risks can transform brands.He shares:Why creators are key to building brand authenticityHow to sell risky ideas to risk-averse peopleWhy network sideways is career-changing adviceHow to turn your quirks and “weird” into your greatest USPPacked with insights on creativity, social strategy, and brand building, this episode is a must-listen for anyone navigating the future of marketing.
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34:54
Marketing Masterclass with Naked's Marketing Manager, Liezel Swiegers
In this episode of Marketing Masterclasses, Declan and Rebecca sit down with Liezel Swiegers, Marketing Manager at Naked, the AI-driven insurance disruptor.Liezel shares her journey from Takealot to Naked, the lessons she’s learned building a brand that stands out in a saturated industry, and why the Naked Difference is reshaping customer relationships in insurance.Expect insights on:How to create content people want to share on social mediaWhy building in-house creative capability can be a superpowerThe hardest challenges in measuring marketing ROILeadership lessons and advice for future marketersHer personal mantra: get off the beaten trackA fresh, future-focused conversation that blends creativity, strategy, and authenticity.
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29:10
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29:10
Marketing Masterclass with BOS Brands CEO, William Battersby
Part 2 of 3 from our Speaker Series, recorded live in partnership with Red & Yellow Creative School of Business.William Battersby knows what it takes to turn a homegrown idea into a global success. As CEO of BOS Brands, he’s led the transformation of a proudly South African iced tea into an internationally recognised brand.In this conversation with Verusha Maharaj, MD at Red & Yellow, William shares the lessons he’s learned from building brands across London, Cape Town, and beyond. From navigating the balance between storytelling and sales, to shaping company culture, to why innovation and authenticity are non-negotiable, this episode is packed with insights for students, marketers, entrepreneurs, and anyone interested in purposeful business growth.Listen in as William reflects on leadership, global expansion, and why your brand, not your product, is your strongest defence.
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46:59
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46:59
Marketing Masterclass with Spur Corporation CMO, Vuyokazi Henda
Part 1 of 3 from our Speaker Series, recorded live in partnership with Red & Yellow Creative School of Business.From Unilever to her current role as CMO of Spur Corporation, Vuyokazi Henda’s story is one of courage, care, and conscious leadership.In this episode, she shares her journey across global and local brands, the lessons she’s learned about resilience and purpose, and why she believes in leaving the world a little softer. We dive into the power of discovering your gifts, choosing your arena, and leading in a way that builds both people and brands.Vuyo also talks about the future of Spur, how brands can stay relevant in a digital-first world, and the balance between heritage and innovation.An inspiring listen for anyone who cares about leadership, marketing, and making an impact that lasts.
Welcome to Marketing Masterclasses, powered by Engage Video Group.
This series features fireside chats from sessions with leading institutions like London Business School, Red & Yellow Creative School of Business, and Trinity College Dublin, designed to inspire future leaders for tomorrow. What better way than by learning from some of the most inspiring people in marketing?
Join Jon Ratcliffe, CEO & Founder of EVG, and Declan Hollywood, Chief Growth Officer, as they chat with purpose-driven leaders about their incredible journeys. We hope the insights shared inspire you!
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