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My Amazon Guy

Steven Pope
My Amazon Guy
Último episódio

1990 episódios

  • My Amazon Guy

    Why a 40% Gross Margin Can Turn Negative on Amazon ft. David Schomer

    04/09/2026 | 29min
    Send us Fan Mail
    A 40% Amazon margin can shrink to almost nothing once the real costs start stacking up.

    In this episode of the Mad Growth podcast, Noah Wickham sits down with David Schomer, CEO of Build Grow Scale, to talk about the numbers behind profitability, smarter product choices, and lessons from launching nearly 3,000 SKUs.

    The conversation covers why some products fall apart after fees, why harder-to-ship products may be worth the trouble, and where AI fits into e-commerce in 2026.

    David Schomer and Build Grow Scale share more on Shopify and brand growth:
    https://www.linkedin.com/in/david-schomer-b08a0a41/

    Get help from My Amazon Guy to grow Amazon sales:
    https://bit.ly/4jMZtxu

    #AmazonFBA #AmazonSeller #Ecommerce #AmazonPPC #ArtificialIntelligence

    Want free resources? Dowload our Free Amazon guides here:

    Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk
    Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP
    Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
    Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
    Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
    Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
    Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
    2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
    Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

    Timestamps

    00:45 - David Shommer’s Journey from M&A to E-Commerce
    04:49 - Why Revenue Can Mislead E-Commerce Sellers
    07:29 - The “Fail on Paper” Exercise for Product Launches
    11:29 - Why Sellers Should Stop Launching “Me Too” Products
    13:01 - Opportunities in Oversized and Custom Products
    18:12 - How AI Is Changing E-Commerce in 2026
    21:41 - AI Content vs. Real Human Content
    23:51 - Will AI Replace People in E-Commerce?
    26:56 - Why E-Commerce Is Just Getting Started

    -----------------------------------------------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
    Support the show
  • My Amazon Guy

    How To Audit An Amazon listing (From Someone Who Has Reviewed Over 10,000)

    03/09/2026 | 10min
    Send us Fan Mail
    Amazon listing optimization can improve Amazon SEO, CTR, and conversion rate by fixing weak main images, small text, and keyword gaps. This listing review covers main image clarity, secondary images, bullet points, Brand Story links, A+ Content, and customer profile fit. It also shows how backend keywords, indexing, crawlable A+ text, and main image A/B testing can support stronger Amazon product listings.

    Traffic without conversion gets expensive fast, get a direct listing review and fix the images, keywords, and A+ gaps before more traffic is wasted: https://bit.ly/4jMZtxu

    #AmazonListingOptimization #AmazonSEO #amazonseller 

    Want free resources? Dowload our Free Amazon guides here:

    Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk
    Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP
    Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
    Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
    Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
    Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
    Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
    2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
    Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

    Timestamps

    00:00 – Amazon Main Image Clarity and Mobile Readability
    01:30 – Lifestyle Images and Ideal Customer Profile
    02:16 – Amazon SEO Keywords, Brand Story, and A+ Content
    03:43 – Fixing Amazon Listing Indexing and Backend Keywords
    04:31 – Second Listing Review: Main Image Product Clarity
    05:43 – Secondary Image Consistency and Mobile Text
    07:22 – Bullet Points, Keyword Indexing, and Main Image A/B Tests
    08:03 – A+ Content, Crawlable Text, and Brand Story Links
    09:39 – Why Listing Images Affect CTR and Conversion Rate

    -----------------------------------------------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
    Support the show
  • My Amazon Guy

    Amazon Traffic vs. Conversion: Which One is Killing Your Sales?

    02/09/2026 | 5min
    Send us Fan Mail
    Amazon sellers can use traffic, CTR, and conversion data to find out why a listing is not selling.

    In this video, Noah Wickham explains how to tell the difference between an Amazon traffic problem and a conversion problem. He covers the numbers sellers should check, including impressions, clicks, CTR, and conversion rate, along with the first areas he reviews on a listing.

    He also explains what to look at when a product gets traffic but still has low sales, how keyword relevancy affects conversion, and what can help simple products like trash bags, screws, and storage bins stand out.

    Watch the full video to see what sellers should check before changing their Amazon listing.

    Book a call with My Amazon Guy and get expert help with your Amazon listing: https://bit.ly/4jMZtxu

    #AmazonFBA #AmazonListing #AmazonSEO #ConversionRate #ctr 

    Want free resources? Dowload our Free Amazon guides here:

    Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk
    Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP
    Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
    Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
    Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
    Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
    Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
    2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
    Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

    Timestamps

    00:00 - Identifying Traffic vs. Conversion Problems
    00:33 - CTR Benchmarks and Traffic Issues
    00:52 - First 3 Things to Check on a Listing
    01:25 - Conversion Rate and Keyword Relevancy
    02:57 - Good Traffic but Bad Sales? What to Fix First
    04:06 - How to Differentiate “Boring” Products
    04:28 - Why Packaging and Main Images Matter

    -----------------------------------------------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
    Support the show
  • My Amazon Guy

    US FTC Sues Amazon Over $20bn in Rigged Advertising Manipulation

    01/09/2026 | 8min
    Send us Fan Mail
    FTC sues Amazon over advertising practices, alleging hidden ad surcharges that raised Sponsored Products auction prices for sellers. The Amazon advertising lawsuit covers second-price auctions, PPC bids, ad relevance, winning bids, and allegations involving more than $20 billion. The video explains Amazon’s response and what the FTC lawsuit could mean for Amazon sellers, PPC costs, and sponsored ad pricing.

    Sellers watching PPC costs eat into margin should have their bids, targeting, and wasted spend checked before another auction change costs them more: https://bit.ly/4jMZtxu

    #AmazonPPC #AmazonAdvertising #ftc #amazonnews 

    Want free resources? Dowload our Free Amazon guides here:

    Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk
    Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP
    Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
    Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
    Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
    Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
    Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
    2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
    Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

    Timestamps

    00:00 – FTC Sues Amazon Over Advertising Prices
    01:38 – Amazon Responds to the FTC Advertising Lawsuit
    03:20 – How Amazon Advertisers Set PPC Bids
    04:58 – Amazon Sponsored Products Winning Bid Data
    06:18 – Why the Highest Amazon PPC Bid Does Not Always Win
    07:24 – What the FTC Amazon Lawsuit Means for Sellers

    -----------------------------------------------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
    Support the show
  • My Amazon Guy

    Amazon's New Reorder Feature: Get 10% Off Without the Subscription

    31/08/2026 | 1min
    Send us Fan Mail
    Amazon’s new Reorder and Save feature gives shoppers 10% off when they reorder five items from their purchase history. Steven Pope explains why he prefers this on-demand option over Subscribe & Save as a consumer, especially because it avoids the same recurring-order friction. He also covers what Amazon sellers should know, including how Subscribe & Save eligibility may affect which products appear in the offer. The feature gives shoppers a simple reason to reorder products they already buy while helping Amazon encourage repeat purchases.

    Need help growing your Amazon sales? Book a call with My Amazon Guy: https://bit.ly/4jMZtxu

    #AmazonSeller #AmazonFBA #AmazonShopping #SubscribeAndSave #AmazonSales

    Want free resources? Dowload our Free Amazon guides here:

    Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk
    Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP
    Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
    Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
    Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
    Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
    Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
    2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
    Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

    Timestamps

    00:00 - Amazon Reorder and Save vs Subscribe & Save
    00:41 - Save 10% on 5 Past Purchases
    01:18 - Why Amazon’s Reorder Program May Last

    -----------------------------------------------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
    Support the show
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Sobre My Amazon Guy
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy
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