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A 40% Amazon margin can shrink to almost nothing once the real costs start stacking up.

In this episode of the Mad Growth podcast, Noah Wickham sits down with David Schomer, CEO of Build Grow Scale, to talk about the numbers behind profitability, smarter product choices, and lessons from launching nearly 3,000 SKUs.

The conversation covers why some products fall apart after fees, why harder-to-ship products may be worth the trouble, and where AI fits into e-commerce in 2026.

David Schomer and Build Grow Scale share more on Shopify and brand growth:
https://www.linkedin.com/in/david-schomer-b08a0a41/

Get help from My Amazon Guy to grow Amazon sales:
https://bit.ly/4jMZtxu

#AmazonFBA #AmazonSeller #Ecommerce #AmazonPPC #ArtificialIntelligence

Want free resources? Dowload our Free Amazon guides here:

Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk
Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP
Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:45 - David Shommer’s Journey from M&A to E-Commerce
04:49 - Why Revenue Can Mislead E-Commerce Sellers
07:29 - The “Fail on Paper” Exercise for Product Launches
11:29 - Why Sellers Should Stop Launching “Me Too” Products
13:01 - Opportunities in Oversized and Custom Products
18:12 - How AI Is Changing E-Commerce in 2026
21:41 - AI Content vs. Real Human Content
23:51 - Will AI Replace People in E-Commerce?
26:56 - Why E-Commerce Is Just Getting Started

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Amazon listing optimization can improve Amazon SEO, CTR, and conversion rate by fixing weak main images, small text, and keyword gaps. This listing review covers main image clarity, secondary images, bullet points, Brand Story links, A+ Content, and customer profile fit. It also shows how backend keywords, indexing, crawlable A+ text, and main image A/B testing can support stronger Amazon product listings.

Traffic without conversion gets expensive fast, get a direct listing review and fix the images, keywords, and A+ gaps before more traffic is wasted: https://bit.ly/4jMZtxu

#AmazonListingOptimization #AmazonSEO #amazonseller 

Want free resources? Dowload our Free Amazon guides here:

Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk
Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP
Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 – Amazon Main Image Clarity and Mobile Readability
01:30 – Lifestyle Images and Ideal Customer Profile
02:16 – Amazon SEO Keywords, Brand Story, and A+ Content
03:43 – Fixing Amazon Listing Indexing and Backend Keywords
04:31 – Second Listing Review: Main Image Product Clarity
05:43 – Secondary Image Consistency and Mobile Text
07:22 – Bullet Points, Keyword Indexing, and Main Image A/B Tests
08:03 – A+ Content, Crawlable Text, and Brand Story Links
09:39 – Why Listing Images Affect CTR and Conversion Rate

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Amazon sellers can use traffic, CTR, and conversion data to find out why a listing is not selling.

In this video, Noah Wickham explains how to tell the difference between an Amazon traffic problem and a conversion problem. He covers the numbers sellers should check, including impressions, clicks, CTR, and conversion rate, along with the first areas he reviews on a listing.

He also explains what to look at when a product gets traffic but still has low sales, how keyword relevancy affects conversion, and what can help simple products like trash bags, screws, and storage bins stand out.

Watch the full video to see what sellers should check before changing their Amazon listing.

Book a call with My Amazon Guy and get expert help with your Amazon listing: https://bit.ly/4jMZtxu

#AmazonFBA #AmazonListing #AmazonSEO #ConversionRate #ctr 

Want free resources? Dowload our Free Amazon guides here:

Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk
Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP
Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - Identifying Traffic vs. Conversion Problems
00:33 - CTR Benchmarks and Traffic Issues
00:52 - First 3 Things to Check on a Listing
01:25 - Conversion Rate and Keyword Relevancy
02:57 - Good Traffic but Bad Sales? What to Fix First
04:06 - How to Differentiate “Boring” Products
04:28 - Why Packaging and Main Images Matter

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Support the show

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FTC sues Amazon over advertising practices, alleging hidden ad surcharges that raised Sponsored Products auction prices for sellers. The Amazon advertising lawsuit covers second-price auctions, PPC bids, ad relevance, winning bids, and allegations involving more than $20 billion. The video explains Amazon’s response and what the FTC lawsuit could mean for Amazon sellers, PPC costs, and sponsored ad pricing.

Sellers watching PPC costs eat into margin should have their bids, targeting, and wasted spend checked before another auction change costs them more: https://bit.ly/4jMZtxu

#AmazonPPC #AmazonAdvertising #ftc #amazonnews 

Want free resources? Dowload our Free Amazon guides here:

Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk
Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP
Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 – FTC Sues Amazon Over Advertising Prices
01:38 – Amazon Responds to the FTC Advertising Lawsuit
03:20 – How Amazon Advertisers Set PPC Bids
04:58 – Amazon Sponsored Products Winning Bid Data
06:18 – Why the Highest Amazon PPC Bid Does Not Always Win
07:24 – What the FTC Amazon Lawsuit Means for Sellers

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Support the show

Send us Fan Mail
Amazon’s new Reorder and Save feature gives shoppers 10% off when they reorder five items from their purchase history. Steven Pope explains why he prefers this on-demand option over Subscribe & Save as a consumer, especially because it avoids the same recurring-order friction. He also covers what Amazon sellers should know, including how Subscribe & Save eligibility may affect which products appear in the offer. The feature gives shoppers a simple reason to reorder products they already buy while helping Amazon encourage repeat purchases.

Need help growing your Amazon sales? Book a call with My Amazon Guy: https://bit.ly/4jMZtxu

#AmazonSeller #AmazonFBA #AmazonShopping #SubscribeAndSave #AmazonSales

Want free resources? Dowload our Free Amazon guides here:

Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk
Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP
Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - Amazon Reorder and Save vs Subscribe & Save
00:41 - Save 10% on 5 Past Purchases
01:18 - Why Amazon’s Reorder Program May Last

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Support the show