The PPC Den: Amazon PPC Advertising Mastery

Wondering why some Amazon sellers do really well and others don't? In this video, Michael and Destaney Wishon from BetterAMS share their own ups and downs with Amazon ads. They talk about how tricky Amazon advertising can get, why focusing too much on one thing can be a problem, and what basics you need to know. They also discuss whether it's better to handle your ads on your own, use software, or work with an agency.
This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Introduction

2:19 - Marketing myopia

7:38 - Now harder for solo Amazon sellers?

11:40 - Focus on financial literacy

17:01 - Michael's view: Amazon ad forecast for brands

20:00 - Steps for better Amazon performance

23:44 - Should advance Amazon entrepreneurs improve skills?

28:17 - Back to basics

32:35 - SOP issues

37:48 - Destaney's book recommendation

🦡 Resources & Links

🦡 GET AD BADGER ➡️

Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

Our guest today is  Destaney Wishon of BTR Media

How Can I Use ChatGPT To Advance My Amazon PPC Campaign?

How Should I Analyze My Data for my Amazon PPC Campaign?

How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?

Amazon PPC Horrors: 10 Terrifying Mistakes You Might Be Making

How Can I Reach My Full Potential In The Amazon PPC Space?

What Amazon PPC Updates Do You Need for 2024?

Are We Still In The Golden Age of Amazon PPC?

📚 Unlock our FREE comprehensive Amazon Marketing Playbook

Subscribe to our newsletter

Transform your workflow with our comprehensive Amazon Advertising checklist

Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Destaney Wishon
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno

Today, we are joined by the amazing Maryna from the Ad Badger team. If you have ever wondered why your Amazon PPC performance suddenly dropped, even when your bids, keywords, and competitor pricing look perfect this episode is for you.
Maryna shares her brilliant workflow for managing massive Amazon accounts that juggle thousands of SKUs. We discuss how to combine three essential Amazon reports into one master spreadsheet to accurately track your inventory levels. But the real magic happens next: we explore how to feed that data into AI chatbots, like Claude or Gemini, to instantly generate beautiful, actionable dashboards.
We’ll see you in The PPC Den!

🦡 Highlights ​​

00:00 – Intro
01:28 - The challenge of tracking inventory for large accounts
02:25 - How hidden low stock secretly ruins PPC performance
05:35 - The 3 essential Amazon reports you need to download
06:03 - Reading the master spreadsheet for stock and inbound data
08:28 - How Amazon penalizes your ranking when inventory drops
09:21 - Turning spreadsheets into a Claude dashboard
14:31 - Spotting restocked SKUs that are ready to be pushed
16:41 - Exactly when to pause, trim, or boost PPC budgets

🦡 Resources & Links

🦡 GET AD BADGER ➡️
- Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
- Today on the show, we’re thrilled to welcome Maryna Nelep, an Amazon PPC manager and proud member of our Ad Badger family!
- How to Audit Your Amazon PPC Account Using Bulk Files and Business Reports
- You’re Not Out of Stock, So Why Are Your Sales Down?
- Why Amazon PPC Bulk Files Are More Powerful Than Ever (And How to Get Started)
- 3 Bad Habits in Amazon PPC It’s Time to Break
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Transform your workflow with our comprehensive Amazon Advertising checklist
- Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Maryna Nelep
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno

Sean Stone of Spillover Commerce joins Mike to explain why most Amazon sellers fail when they try Meta ads and the fix: anchor your first campaign to a real event, not a generic sale. 
They break down a live case study: a Father's Day push that turned $8K in ad spend into $38K in sales for a brand whose Shopify site normally got 10 visitors a day. 
Topics include the offer ingredients you need, reverse-engineering winning ads from the Facebook Ad Library, avoiding creative fatigue, and building a year-round holiday calendar for your product. 
We’ll see you in The PPC Den!
🦡 Highlights ​​ 
00:00 – Intro

02:43 – Why Amazon sellers want off-platform sales

04:12 – Amazon's Aug 1 credit card policy as the trigger event

08:30 – Why most sellers fail at Meta/Shopify

09:44 – Case study: $11M on Amazon vs. $60K on Shopify

11:04 – Rented land: Amazon vs. TikTok Shop vs. owning your site

12:37 – The strategy: anchor to an event

15:52 – Results: $8K spend → $29K generated

18:52 – $38K total sales, traffic surge, creative fatigue

20:16 – In-house creative vs. influencers

22:07 – Reverse-engineering ads via Facebook Ad Library

26:51 – Building a repeatable event calendar

31:16 – More examples: Yeti's Knicks & Stanley Cup ads

33:50 – Outro

🦡 Resources & Links

🦡 GET AD BADGER ➡️

Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

Today’s guest is Sean Stone of Spillover Commerce 

3 Unfair Advantages of the Top 1% of E-commerce Brands

Why Amazon Brands Are Starting to Use Meta Ads and Shopify

https://www.adbadger.com/blog/amazon-ppc-education/why-amazon-brands-are-starting-to-use-meta-ads-and-shopify-the-ppc-den-podcast/ 

📚 Unlock our FREE comprehensive Amazon Marketing Playbook

Subscribe to our newsletter

Transform your workflow with our comprehensive Amazon Advertising checklist

Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host:  Sean Stone
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno

In this episode, host Mike chats with Shane White from NoBul Partners about practical and highly effective ways to use AI in Amazon marketing. 
Shane explains his transition from ChatGPT to Claude, highlighting its powerful capabilities in visualizing large datasets and generating client-ready presentations. 
He also shares a clever hack for training the AI to scrape a client's website to automatically match brand colors and fonts in slide decks. 
We’ll see you in The PPC Den!

🦡 Highlights ​​ 

00:00 -  Intro

02:30 - AI in Amazon marketing

03:45 - Claude vs. ChatGPT

05:20 - AI data visualization

08:15 - Presentation branding hack

12:00 - Time-saving benefits

15:30 - Merging data sources

19:10 - Training AI memory

22:45 - Final takeaways

🦡 Resources & Links

🦡 GET AD BADGER ➡️

Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

Our guest today is Shane White from NoBul Partners

 3 Unfair Advantages of the Top 1% of E-commerce Brands

We Tested AI Video Ads — Here’s What Improved Our ROAS

Amazon Growth Lessons from an 8-Figure Agency: Audit-Proof Accounts & Client Goal-Setting

📚 Unlock our FREE comprehensive Amazon Marketing Playbook

Subscribe to our newsletter

Transform your workflow with our comprehensive Amazon Advertising checklist

Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host:  Shane White
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno

Welcome back to The PPC Den! This episode we're pulling back the curtain on how a real Amazon agency runs behind the scenes from AI to accountability.
Michael sits down with Joshua Rawe of AmpliSell to talk about how they personally use AI (spoiler: Claude Opus is the daily driver), why "average" AI output is a trap if you don't already have great ideas, and how they built an ongoing, AI-powered account audit so nothing falls through the cracks between reviews.
We also get into the messy reality of client goal-setting: how to pin clients down on revenue vs. margin vs. ACOS before you ever touch a bid and the #1 mistake killing Amazon brands in 2026: not killing dead products and not launching new ones fast enough. Plus, why winning on Amazon today means winning off Amazon first.
We’ll see you in The PPC Den!
🦡 Highlights ​​
00:00 -  Intro

02:30 – Personal vs. offline AI use, LM Studio for local LLMs

04:45 – Staying on top of Amazon changes with Claude Opus 4.8

07:00 – Amazon's title character limit change (75 characters) as a case study

08:15 – How information flows from AI digest → Slack → SOP → knowledge base

11:00 – Trust, delegation, and not micromanaging the last mile

13:30 – The "wasted spend check" problem: audits that never get repeated

15:45 – Building an ongoing, AI-run account audit ("audit-proof accounts")

18:00 – Client retention goals and the emotional cost of getting fired

19:30 – Weekly OKR feedback loops with leadership

21:15 – Nailing down client goals: revenue vs. margin vs. ACOS

24:00 – Biggest mistake in 2026: not killing bad products / not launching new ones fast enough

26:30 – Anker example category expansion vs. one hero product

28:00 – AI and copywriting/images: client pushback then client demand

29:30 – Highest-leverage activity: advertising + off-channel marketing

31:00 – Why Amazon is a demand-capture engine, not demand-creation 

🦡 Resources & Links

🦡 GET AD BADGER ➡️

Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

Our guest today is  Joshua Rawe of AmpliSell 

Why AI Will Be Your New Assistant on Amazon

What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies

📚 Unlock our FREE comprehensive Amazon Marketing Playbook

Subscribe to our newsletter

Transform your workflow with our comprehensive Amazon Advertising checklist

Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host:  Joshua Rawe 
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno