Good Content with Shannon McKinstrie

• How You’re Going to Become Really Good at Content Creation in 2026 (Part 2)

  Are you ready for part two of Becoming Really Good at Content Creation in 2026? In the last episode, we laid the groundwork for simplifying your social media process and how creating relatable scenarios is more important than ever. If you completed last week’s homework assignment, this episode is all about putting it into action. I’ll share the results of my own experiment (I focused on wedding photographers, but this applies to your industry too!) and show you how to apply those scenarios, making them uniquely yours. I’ll walk you through practical content prompts and how to use them, revisiting the posts we discussed in part one. Whether you’re feeling inspired after last week or still a little stuck, I’ve got you covered!In this episode we’ll be covering:Why human connection and storytelling are so important to your content going into 2026.Using scenario and situation based content in your content strategy to resonate with your specific audience.Back-to-basics of social media focusing on storytelling, personal journeys, and genuine conversations that serve your audience and build genuine connections.Examples! Crafting content hooks and storytelling techniques for services and products that use emotional triggers and personal stories.Thinking like a marketer and understanding the human psychology behind content with specific examples of effective prompts and scenarios.Featured content in this episode:The 4 H Method™️| Content Strategy MasterclassRecommended episodes:Episode 080: A Crash Course in Social Media MarketingEpisode 085: Start Thinking Like a Marketer So People See Themselves in Your ContentEpisode 088: Find Your Content Rhythm and Build a Simple Content StrategyEpisode 089: How You’re Going to Become Really Good at Content Creation in 2026 (Part 1)Send a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!

  --------  

  11:10

  --------

  11:10
• How You’re Going to Become Really Good at Content Creation in 2026 (Part 1)

  We’re locking in and over the next 5-6 weeks you’re going to get into such a good content rhythm it becomes a habit. I’m bringing you part one of a two-part series designed to help you to become disgustingly good at social media, even during this busy holiday season! In this episode, we’ll focus on creating relatable scenarios your audience can see themselves in, whether you’re building a personal brand for product partnerships or delivering services as a pro. I’m sharing tons of real examples and scenarios, and a must try ChatGPT prompt so you can start with loads of ideas to help make content creation a habit, not a chore. In this episode we’ll be covering:Simple and effective content creation strategies for busy entrepreneurs during the holiday seasonHow to paint relatable situations and scenarios that help your audience see themselves in your social media content.Tips for full time content creators, lifestyle brands, product-based accounts and service providers to boost brand partnerships and sales.Why focusing on storytelling, emotion, and lived experiences makes content stand out.ChatGPT prompt to help get you started with lots of tailored content ideas. Grab a seat at the Webinar!Featured content in this episode:Trending_with_trina: Things I brought on my recent tripAskthedentist: Too tired to flossSweatandtell: You don’t feel like cookingCrystal_paschall13: Niche local coffee shopsHauskrist: Favorite things party gifts I would stealSelfseekingschool: Anxiety is repressed angerNail._.priere: Powder whiteAlexuscazares: 50 Healthy date ideasShannonMckinstrie: You want social media to start paying you like it’s a jobRecommended episodes:Episode 043: We’re Getting Back to Basics and Loving Our ContentEpisode 044: Become Their Favorite Comfort Creator with Everyday MomentsEpisode 075: Here’s What I Would Post for You on Instagram This WeekEpisode 081: Your Next Powerful Piece of Content is Already on Your PhoneEpisode 086: Give Your Social Media Content a Holiday TwistEpisode 088: Find Your Content Rhythm and Build a Simple Content StrategySend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!

  --------  

  18:32

  --------

  18:32
• Find Your Content Rhythm and Build a Simple Content Strategy

  Today, I’m bringing you some real talk about making content creation easy, especially with the holiday season in full swing. If you’re feeling overwhelmed by all the social media “rules,” you are not alone, that’s why I’m sharing my simple approach to building a content strategy that actually works. I’m breaking down my signature 4H Method framework (Heard, Helpful, Humor, and Happenings) so you can trade rigid content buckets for posts that always connect and resonate, so you can grow your business whether you’re posting once a week or three times a day. I’ll also discuss how to pick a posting rhythm that feels good for you, and be sure to stick around for some of my favorite hooks and ideas to get you started!In this episode we’ll be covering:Dtiching the content creation overwhelm during the busy holiday season.Feeling stuck with content marketing buckets and rigid notions of when and how often to post.Tips for picking a posting rhythm that fits your lifestyle and goals.Creating content that evokes feeling, resonates and connects, leading to followers, authority, and conversions. How using any of the 4H’s can be nurturing and engaging.Examples of viral hooks and relatable content ideas to boost audience connection.Featured content in this episode:Webinar: 4H Method FixDear AlgorithmThe hook that’s blowing up peoples accounts right nowBirthdayScorpio Season Back with your long distance friend!Recommended episodes:Episode 049: Relatable Humor That Says “They Get Me!”Episode 067: The Importance of Belonging on Social MediaEpisode 075: Here’s What I Would Post for You on Instagram This WeekEpisode 086: Give Your Social Media Content a Holiday TwistSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!

  --------  

  10:24

  --------

  10:24
• How to Get New Followers on Instagram: Trial Reels, Bios, and More!

  Let’s talk about real strategies for getting new Instagram followers, especially as social media has evolved and people have become a lot more selective when it comes to hitting that follow button. I’m breaking down what actually makes someone want to follow you, including how to optimize your bio, pinned posts, and stories to create a magnetic profile, and why trial reels are still one of the best tools for attracting fresh eyes, even if they don’t go viral. In this episode we’ll be covering:How to think like a user, what makes you hit follow on an account? The strategy I use for trial reels that consistently brings in new followers to my account.Why is Instagram really giving those warning messages and should you be worried?How to prevent a trial reel from sharing to your account. Creating an irresistible Instagram profile with an optimized account bio, purposeful pinned posts, and daily engaging stories.Don’t have access to Trial Reels yet? Try this hack and let us know if it works for you!​​Step 1: Go to this URL on your phone (https://creators.instagram.com/blog/instagram-trial-reels?locale=en_GB)Step 2: Click the ‘Create Reel’ buttonStep 3: This will open IG to upload or create a video. Press next, make any edits, etc., then press next again to fill out the caption etc. You should see a toggle to select “Trial Reel” (This is a trial reel and will only be shown to non-followers at first.) Post when you’re ready!Step 4: Repeat the process and upload as many as you want. After a while the feature will just be on your account.Additional step: if you ever lose the feature after you had it, just repeat the step-by-step and you’ll get access to it again.Recommended episodes:Episode 019: Convert Viewers to Followers with the “That’s Me” ReelEpisode 020: SEO Strategies to Optimize Your Instagram ContentEpisode 040: Build More Connections with Everyday MomentsEpisode 050: Stories Work! Here’s how to make them work for YOUEpisode 071: Start a New Instagram Account From Scratch (or Refresh Your Current One)Episode 073: Staying Top of Mind with Instagram StoriesSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!

  --------  

  14:15

  --------

  14:15
• Give Your Social Media Content a Holiday Twist

  Ready or not, the holiday season is here! Let’s dive into holiday content ideas that will spark your creativity, no matter what your niche may be. From trending buzzwords to repurposing your best-performing posts with a seasonal twist, I’ll walk you through tons of actionable hooks, scenarios, and brand-specific concepts to help your content stand out this time of year. Whether you’re in real estate, food, home interiors, writing, or even a lawyer or pediatrician, I’ve got strategies that you can use too. This season can feel chaotic and stressful, but I want it to be fun! In this episode we’ll be covering:How to train your Instagram algorithm for holiday sales and trending topics discovery.Three strategies for viral holiday reels: scenarios, buzzwords, and relatable identifiers.Ideas and examples for home decor, food, real estate, and authors to maximize holiday engagement.Tips for updating previous posts with a seasonal twist for winter, Christmas, Hanukkah and beyond..Local marketing suggestions: spotlighting holiday events, markets, and must-visit spots in your city.Featured content in this episode:Interiorjems: Ralph Lauren Christmas decor you haven’t seenBeyond_gray: Decorate your stair railing like a proBeyond_gray: How do you hang your window wreaths?Lifebyleanna: Above sink garland hackLife_of_glow: How do you get your dried citrus so perfect?Miriamobrien_: Ralph Lauren inspired ChristmasDrinkswithdanica: Your new favorite holiday cocktailSimplyeverydayliving: Christmas Shirley TempleLeahsguides: Books that make you feel like you're in a Hallmark movieXchristmas365x: Christmas breakfast ideasJingle.all.year: Ultimate Christmas movie calendarEmilywelchstyle: Soon life will feel like an early 2000’s rom-comLindsforthegirls: Perfect Christmas fleeceCozycornerkai: How we’re surviving darker daysLex_nicoleta: Gifts for the coolest girl you knowLeannebarlow: Picky girl christmasKatiegeorges: Gifts people actually want under $25Krystaldunn_: Girls craft nightRecommended episodes:Episode 057: Repurpose Your Content for More Impact with Less EffortEpisode 067: The Importance of Belonging on Social MediaSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!

  --------  

  16:08

  --------

  16:08

Mais podcasts de Negócios

Podcasts em tendência em Negócios

Sobre Good Content with Shannon McKinstrie