Profit First: Beyond The Book

• The Power of Story: Richard McCann on Connection, Curiosity & Transformation

  In this powerful episode, Richard McCann shares his extraordinary journey, from a childhood marked by trauma to becoming one of the UK’s most impactful motivational speakers. His story isn’t just inspirational; it’s a masterclass in the art of connection.Richard reveals why storytelling matters more than spreadsheets, especially for accountants, bookkeepers and coaches. He challenges the traditional perceptions of these professions and urges us to lead with empathy, curiosity, and emotional impact.This conversation is a timely reminder that behind every number is a human being. Richard’s insights will leave you rethinking how you show up for your clients, not just as a professional, but as a catalyst for transformation.We also get a sneak peek into what Richard has planned for ProfitConUK 25, where he’ll inspire us all to think bigger, bolder, and more meaningfully, in business and in life.Key Takeaways:True transformation is possible, one step at a time.Storytelling is a powerful tool for building trust and connection.Your clients don’t just need answers, they need understanding.Self-belief matters, for you and the people you serve.Curious conversations create breakthroughs.Incremental change = lasting impact. Just like Profit First.

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• Revolutionizing Accounting: The Impact of Profit First on Small Businesses

  Meet Vicki — a newly certified Profit First Professional who completed her certification in just six weeks (yes, really!). In this episode, she shares her journey from working across various finance roles to launching her own accountancy business, and how Profit First transformed her approach to money — both personally and professionally.Vicki opens up about the mindset shifts Profit First sparked, including how simple yet strategic changes can create lasting financial stability. We explore how she now runs her business with clarity, control, and cash flow confidence — paying herself and her team consistently while helping clients achieve the same.Her story is a powerful example of how quickly things can change when you take action, trust the process, and tap into the support of a like-minded community.Key Takeaways:Vicki’s accelerated Profit First certification journey — and why it worked.How Profit First creates behaviour change, not just better bank balances.Strategic money management that brings stability, structure, and peace of mind.The power of proactive, purpose-driven client conversations.Why awareness and accountability are crucial for business owners.How the Profit First community supports knowledge-sharing and collaboration.Whether you're thinking about certification or curious how Profit First works behind the scenes, this episode shows the real-world transformation it offers — starting with your own finances.#ProfitFirst #Accountants #Bookkeepers #ProfitFirstUK #CashFlow #AdvisoryServices #BusinessGrowth #CommunityMatters

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• Achieving Financial Clarity: The Profit First Approach in Hospitality

  *Adult Advisory - There are some swear words included during this conversation, please be aware before you listen*In this episode, we’re joined by Gareth Evans, founder of Evans and Co Accountants and a Profit First Professional who brings a fresh perspective to financial management in the hospitality sector.Gareth shares his inspiring journey from life in a professional kitchen to running a successful accountancy firm — and how adopting the Profit First methodology has completely reshaped the way he supports hospitality clients.We explore how Profit First, particularly the use of separate bank accounts to manage cash flow, brings much-needed stability in an industry known for unpredictability. Gareth reveals how this approach has helped his firm cut labour costs and boost profitability, while also deepening client relationships through more meaningful, proactive conversations.If you work with hospitality clients — or want to — this episode is packed with practical takeaways and real-world impact. Key Takeaways:The Profit First approach in action — tailored for the hospitality industry.Gareth’s journey from chef to accountant, and how Profit First transformed his thinking.How using bank accounts for cash flow has improved clarity, control, and client results.Why strong client relationships and open conversations are essential to advisory success.Navigating the seasonal cash flow challenges unique to hospitality businesses.Profit First as a growth strategy — not just for clients, but for your own firm.Tune in and discover how Profit First is helping accountants and bookkeepers create deeper impact and more profitable practices — starting in their own businesses.#ProfitFirst #HospitalityAccounting #AdvisoryServices #Accountants #Bookkeepers #BusinessGrowth #ProfitFirstUK

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• Profit First Insights: Jon Norton Shares His Financial Journey

  This week, we’re joined by Jon Norton, founder of Barefoot Accounting and certified Profit First Professional, who shares his unconventional path from musician and driving instructor to trusted advisor helping businesses take control of their cash flow.In this insightful episode, Jon explains how he applies Profit First principles in a variety of business settings — focusing on clarity, simplicity, and long-term sustainability. He reveals how allocating funds intentionally and creating financial buffers allows clients to manage uncertainty without stress or confusion.Jon’s approach is all about meeting clients where they are, easing them into financial transformation without overwhelm. His story shows that it’s not just about understanding the numbers — it’s about changing habits, reducing anxiety, and building a business that truly works for you.Key Takeaways:Jon’s journey from creative careers to founding Barefoot Accounting.Why simplified financial models are more effective for real business results.How Profit First creates buffers and breathing room for business owners.The power of gradual implementation — and how to ease clients into change.Financial clarity as a tool for reducing stress and increasing confidence.Why sustainable profit starts with habit-building, not just spreadsheets.This episode is a must-listen for accountants, bookkeepers, and advisors looking to help clients thrive — and simplify their own business too.#ProfitFirst #AccountingAdvisory #CashFlowConfidence #BusinessProfitability #Accountants #Bookkeepers #ProfitFirstUK #FinancialClarity

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• Building Wealth: A Deep Dive into Profit First Implementation

  The primary focus of this podcast episode revolves around the transformative impact of the Profit First methodology on a client's business trajectory. We explore an illustrative success story, wherein a client, initially generating a revenue of a £250k, has grown her business to a projected £2.5m, all while managing an impressive 35 bank accounts. This case exemplifies the profound clarity and financial control that the Profit First system affords its users. Our discussion delves into the importance of having a structured financial framework, which empowers business owners to make informed decisions and seize opportunities that may arise unexpectedly. Ultimately, we underscore the notion that consistent application of the Profit First principles fosters not only business growth but also personal fulfilment and financial security for entrepreneurs.Takeaways:In this podcast episode, we explored the transformative impact of the Profit First system on business owners' financial management strategies, highlighting its ability to foster growth and sustainability. We discussed a remarkable success story of a client who, through diligent implementation of Profit First, significantly expanded her business from £250k to over £2.5m in annual revenue. One of the most compelling insights shared was the importance of having multiple bank accounts to facilitate financial clarity and purposeful allocation of resources for both business and personal projects. The conversation emphasized the value of community support and guidance in successfully navigating the Profit First implementation journey, which has proven to be a game changer for many businesses. Links referenced in this episode:profitfirstuk.co.ukfacebook.com/groups/croissantscoffeeprofitfirstCompanies mentioned in this episode: Profit First Professionals UK and Ireland Profit First Professionals

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