The Footballco Business Podcast

This episode was recorded live at the World Football Summit Riyadh in December 2025 and covers Identifying, localising, and monetising the next generation of fans, featuring a panel including:

Mohammed Basrawi - GM and MARCOM Content for the Saudi Pro League

Olek Loewenstein - President of Sports Content at Televisa Univision

Shahrukh Sohail - Senior Sports and Entertainment Business Manager at Explere

Marc Veelenturf - CEO Middle East & Türkiye and Chief Growth Officer – International markets at Atos

It’s moderated by our own SVP for the Middle East, Andy Jackson.

The relationship between football and fashion has never been bigger, so we're kicking off the New Year with fashion, football and culture journalist Daniel-Yaw Miller to discuss the biggest trends in football and fashion and look ahead to the 2026 World Cup. Listen to hear about...

The best fits and kits from AFCON

What Nike and adidas have planned for the 2026 World Cup

Why clubs are digging into their archives more

Why Mario Balotelli was everywhere last year

Are Arsenal doing too many collabs?

Why clubs need to pay more attention to K-Culture

If you like this, subscribe to Dan's Substack for more: https://sportsverse.substack.com/

Two years ago, Juventus Football Club kicked off, We Are Youth Since 1897; a piece of brand work that goes beyond gen-z and gen alpha engagement to create a club-brand rooted in the spirit of youth to differentiate the club from its rivals, both domestic and international.

On the latest episode of the Footballco Business Podcast, we’re joined by Juventus’ Marketing Director, Marco Castellaneta, to find out what the club's done so far and what it takes to be a youthful club, including...

👶 What youth means to Juventus

🤴 The club’s Kings League partnership

🧠 Tackling mental health

📍 Taking football to extreme locations

📊 Measuring success

🗣️ Communicating We Are Youth Since 1897 to fans

We’re joined by Global Director Brand and Customer, Anne Stilling, to discuss why the brand is back with UEFA across both men’s and women’s football and how the brand’s approach to football has evolved over more than two decades!

Also…

The strategy behind Vodafone’s new UEFA partnership

Similarities with men’s football and women’s rugby

How football and marketing have changed since Vodafone’s last UEFA partnership

Could we see Vodafone on a Premier League shirt again?

Stadium sponsorship

What is Hyrox and why you should care

We're joined by SportsPro's Michael Long and Ed Dixon to go through their latest list of the 50 most marketable athletes in sport, otherwise known as 50MM.

We find out who the most marketable footballers are and what makes a player marketable in 2025.

Find out more and see the full list at: https://50mm.sportspro.com/