The Shake Up

Look, launching your first product is tough. Of course. But as someone somewhere might’ve once said: It’s the second product that can kill you.
Henrique Dubugras launched Brex as a corporate credit card for early-stage companies. And the company’s second product, Brex Cash, was met with high customer (and investor) expectations. But after a series of pushed releases and a bunch of missing tools, Henrique started questioning everything.
Henrique talks about how he made the decisions to keep pushing the launch of the product, how he rethought the definition of success, and ultimately, pulled it all off.

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The Shake Up
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Watermelon Masks. Shark Tank. A brand color palette that, if used for that new interior design project you’ve been keen on, would have all your neighbors seething with jealousy. 
But it’s the pivot from K-beauty curation to creation that sets apart Glow Recipe. Co-founders Sarah Lee & Christine Chang talk about how they used their industry expertise and Glow Gang community to develop their own original line of products.

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The Shake Up
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Don’t call ’em a food delivery kit. Daily Harvest, as Rachel Drori (Founder & CEO) says, they’re a modern CPG company. And Rachel’s built a network of farmers, fresh-frozen ingredients, and delivery systems across the U.S.
Not bad. But when you hear how she’s also co-creating all Daily Harvest products with her customers? Well, that’s a real

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The Shake Up
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When Amazon decides to clone your product, it’s the stuff of nightmares. Most folks on the receiving end tremble in their CEO boots. And honestly, so did Jim McKelvey (Co-Founder, Square). 

Of all the possible strategies, Jim found himself doing something different. Something that could cost him and his company everything. Jim decided to do nothing at all. And here’s the thing: It worked.

Learn how exactly Square defeated Amazon in what can only be described as the calmest standoff in digital payments history.

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The Shake Up
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In the current (and probably permanent) Zoom culture, it seems that ‘learning by osmosis’ is barely a thing anymore, and coaching is more critical than ever. Plus, burnout is knocking at the door for even the best professionals, impacting productivity, company culture, and overall quality of life.

We talk with BetterUp Co-founder and CEO, Alexi Robichaux, on why it doesn't have to be this way. Tune in to hear all about the moment BetterUp was born, Alexi's thoughts on innovation, what it takes to do something big in the world, extreme ownership, and so much more.

Wise words from the episode:
“Innovation doesn’t just slip out… it’s a ton of front line hand-to-hand combat with market forces with nay-sayers, with your own internal doubts and struggles”. - Alexi Robichaux

Learn more:
The Shake Up
HubSpot Podcast Network
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