Cracking Copy

• The AI Detection Tool that Makes Sure You’ll Never Pay For Fake Copy Again

  Today we're talking to the innovative Jon Gillham about the unavoidable buzz of AI and whether it has an honourable place in marketing and copywriting.   AI’s dramatic increase in global use across many industries is resulting in more AI generated copy than ever before. How can we be sure the copy we’re reading is original and authentic?    This is where AI detection tools come in. Jon Gillham is the CEO and founder of Originality.AI, a tool that detects if you are a copy writer or an authentic talent.   In this episode, Jon gives his valuable insights on:   How Origniality.AI is used to check for plagiarism via a confidence score Issues that come with passing off AI generated content as if it were original work The risk of factual accuracy when using AI tools Whether AI is endangering the craft of copywriting How important is it that the content we read online is 100% original anyway?   With AI on the rise, this isn’t one to miss! Tune in, pick a side and make sure to continue the conversation with friends, family and colleagues.   See our contact deets below to get in touch about your thoughts and feelings on AI generated copy, we’d love to know!   Resources   The AI tools mentioned in this episode include Jasper.AI, ChatGPT, Google’s Gemini, Grammarly and, of course, Originality.AI.   Contact us   Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.   Twitter @cracking_copy Facebook @crackingcopy    ➡️  Share this podcast with someone who’ll find it useful     You can also find us at:   Instagram: Ella Hoyos -

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• The Must Have Skills For Writing With AI So You Don’t Get Left Behind

  In this episode, episode 4 of our AI series for copywriters or anyone who writes business copy, we’re cutting through the jazz hands and hype to talk about the real skills copywriters need to stay sharp in an AI-assisted world. Spoiler: tools are only half the story. Here’s what you’ll walk away with: The 4 must-have skills to future-proof your copy career (yep, beyond prompt-engineering) if you’re a copywriter or skills you need to develop fast if you write copy for your own business Why average AI copy doesn’t cut it – and how to inject actual emotional punch How to work with AI without losing your voice, strategy or spark Practical ways to upskill and stay ahead (without burning out or turning robotic) Whether you’re already experimenting with AI or still side-eyeing it from afar, this episode is your no-fluff guide to writing better for your business – not replacing and outsourcing it to robots.   Resources   World Economic Forum - Emerging and Core Skills in 2030: See Extract from Future of Jobs 2025 Report by WEF   Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.   Twitter @cracking_copy Facebook @crackingcopy    ➡️  Share this podcast with someone who’ll find it useful     You can also find us at:   Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes   LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride  

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• AI & Copywriting: AI vs Authenticity. How To Keep Your Brand Voice Real

  Listen up as Minnie and Ella discuss the challenges and opportunities of using AI in copywriting. This episode is for you if you are figuring out how to maintain your authentic brand voice while leveraging AI for efficiency.    You'll hear a working example as they demonstrate specific case study to highlight the differences of human writing vs AI text.  You'll also get the hot take from two pro copywriters on the strengths and weaknesses of AI in capturing emotional connections and unique brand identities.    Is AI simply a tool to assist you in writing first drafts for your business, or is it strong enough to be a complete replacement for a copywriter?     In this episode, you get to decide.   But in our opinion?  It's a no-brainer!  There's a non-negotiable need for skilled human input to refine AI-generated content so that it truly resonates with customers.   Listen in to find out why.   Resources: World Economic Forum - Emerging and Core Skills in 2030:See Extract from Future of Jobs 2025 Report by WEF   Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.   ➡️  Share this podcast with someone who’ll find it useful     You can also find us at:   Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes   LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride   Ella Hoyos and Minnie McBride are co-hosts of this podcast.  We are professional copywriters and marketers.  We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.   Support this podcast!   If you found this episode helpful you can show your appreciation by making a donation!  This helps offset the costs of producing the show and we’ll love you for it :)   

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• AI Meets Copy: Productivity Hacks That Still Feel Human

  AI Meets Copy: Productivity Hacks That Still Feel Human In this episode of Cracking Copy, Ella and Minnie explore how generative AI can streamline your writing workflow—without losing the human touch. From brainstorming ideas and building content outlines to refining drafts and automating repetitive tasks, we look at where AI can genuinely boost productivity for copywriters, marketers, and business owners alike. We also get into practical examples and tools—like ChatGPT, DeepSeek, and Google Gemini—and how they can help you write faster and smarter. But while these tools are great for generating content quickly, they still need a skilled human to shape, edit, and add the creative flair that makes copy resonate. This episode is packed with real-world tips on how to work with AI, not against it—so you can get more done, keep your voice intact, and stay competitive in a fast-evolving content world.   Resources   WriterZen - find out more here AI Comparison Site - There’s an AI for That - find out more here   Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.   Twitter @cracking_copy Facebook @crackingcopy    ➡️  Share this podcast with someone who’ll find it useful     You can also find us at:   Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes   LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride   Ella Hoyos and Minnie McBride are co-hosts of this podcast.  We are professional copywriters and marketers.  We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

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• AI Copywriting Tools: A Game-Changer or Just a Gimmick?

  In this kickoff episode of our AI and Copywriting mini-series, expert copywriters Ella and Minnie explore the booming world of AI copywriting tools—like ChatGPT, Jasper, and Copy.ai—and unpack whether they’re truly revolutionary or just clever tech hype.   We dive into how generative AI has gone from novelty to necessity since 2022, with tools now streamlining content creation across websites, emails, and ads. But with rapid advancement comes real concerns: job displacement, intellectual property, and the ever-pressing question—can AI match human creativity?   Ella and Minnie explore the strengths of these tools (speed, efficiency, idea generation) alongside their flaws (lack of emotional intelligence, nuance, and originality). They test prompts live, showing how AI can be a great jumpstart—but often needs human refinement to truly shine.   We also cover popular AI writing tools like Claude, Deepseek, Writesonic, and Perplexity, offering tips on how to choose the right one based on your goals and budget.   The takeaway? It’s not “AI vs. human copywriters”—it’s “AI with human copywriters.” AI is a tool, not a replacement. Strategic, persuasive storytelling still relies on the human touch.   This episode sets the stage for the rest of our AI series, where we’ll dig into productivity, the human voice, ethical concerns, and how to future-proof your copywriting career.   Tune in, subscribe, and join us as we navigate the ever-evolving landscape of copywriting and AI—together.   Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.   Twitter @cracking_copy Facebook @crackingcopy    ➡️  Share this podcast with someone who’ll find it useful     You can also find us at:   Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes   LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride   Ella Hoyos and Minnie McBride are co-hosts of this podcast.  We are professional copywriters and marketers.  We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.   Suppo...

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