Have you ever made a choice that felt right in the moment, only to realise it was the decision from hell?
That was me recently.
I flew to Amsterdam, dropped $2,000 on a Mindvalley ticket, and instantly started regretting it.
Instead of enjoying the experience, I found myself frustrated that I’d wasted the money and beating myself up for not making the most of it.
But then something shifted.
I was able to reframe the whole trip and turn what felt like a mistake into something valuable.
In this episode, I break down how you can do the same, so you can transform bad decisions into powerful lessons.
You’ll learn how to make choices that align with your values, so no matter what the outcome looks like, it doesn’t have to come with a side of regret.
Covered in this episode:
How intuition can turn regret into value.
The key to making aligned decisions you won’t regret.
Turning sunk costs into valuable experiences.
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.
LEARN MORE
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/@Matt_Essam
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15:47
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15:47
How To Triple Your Rates Without Scaring Clients Away
Do you feel like you’re undercharging for your work?
But you believe that if you raise your rates, you’ll scare prospects off?
Or maybe you’ve raised your rates already and you’re getting price objections.
Either way, this is for you.
In this episode, I break down why pricing isn’t about the number, it’s about how prospects perceive the value you deliver.
And I share how to completely change your prospects’ mindset around how much your service is worth, so you can double, triple, or even quadruple your rates without losing business.
Covered in this episode:
The real reason prospects say no.
How to reframe value so a higher price makes sense.
Why asking for a prospect’s budget NEVER works.
Exactly what to say when a client pushes back on pricing.
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.
LEARN MORE
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/@Matt_Essam
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17:15
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17:15
The BEST Way To Attract Your Dream Clients In The AI Age
There’s a fundamental shift happening in the creative industry, and it’s changing how we find and attract clients.
After a decade of coaching award-winning studio owners, I’ve seen even the most talented creatives struggle to consistently bring in dream clients.
And the reason is because they’re chasing attention instead of building trust. But with AI content flooding the internet, the world is getting noisier.
Standing out is harder than ever, and your portfolio alone won’t cut it anymore.
In this episode, I share with you the best way of fast-tracking your way to trust with your ideal clients, so you can reliably and predictably grow your studio.
Covered in this episode:
Why trust, not attention, is your biggest asset.
How to shortcut the trust building process.
Why content is becoming less valuable in an AI driven world.
A proven way to make trust predictable and repeatable.
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.
LEARN MORE
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/@Matt_Essam
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15:09
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15:09
Building A 6-Figure Content Creation Business With NO Clients
What would it be like to build a 6-figure business without having any clients?
No relying on client outcomes and schedules.
No more being treated like an employee.
That’s exactly what Greg Preece has done.
And in this episode, Greg shares how he escaped the stress of client work to build a content creation business on his terms.
Before Greg managed to turn his YouTube channel into a passive income machine, he’d reached a plateau with his earnings. But after a few key shifts, his income has skyrocketed, without having to serve a single client.
If you create content, or if you’ve ever considered building a content platform as an additional source of revenue, this episode is essential.
Covered in this episode:
How Greg was able to walk away from client work and still generate a 6-figure income.
The three pillars of successful content creation.
How to get more views and attract brand deals on YouTube.
Why “good” content isn’t enough anymore.
How to find a content niche and stand out.
The truth about AI and the future of content creation.
And much more…
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.
LEARN MORE
Greg Preece on YouTube - https://www.youtube.com/@GregPreece
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Greg Preece on LinkedIn - https://www.linkedin.com/in/gregpreece/
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/@Matt_Essam
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56:59
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56:59
Feeling Unfulfilled? Listen To This...
Do you ever feel like you’re not having the kind of impact you want with your business?
Like when you reach the end of the year, you look back and ask yourself “did any of it matter?”
And even when you have a steady stream of projects and your clients are singing your praises, something still feels off.
You’re not alone.
And in this episode, I go over what to do when those feelings come up.
I recently had a conversation with a past client who’s found success but still feels this sense of unfulfillment and was considering starting a new venture. And there was one thing I told him to do first.
If you want to know exactly what to do when you’re feeling unfulfilled in your business, this is for you.
Covered in this episode:
Why success isn’t always fulfilling.
What to do when you don’t feel you’re making the impact you should be.
The key skills every entrepreneur needs before launching something new.
Why it’s easier than ever to launch new ideas.
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.
LEARN MORE
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/@Matt_Essam
Are you a creative business owner? Do you ever feel like you’ve got more to give? That there’s a bigger impact you could make? Or is there an innate fear that’s stopping you from achieving your full potential?
In this brand new podcast series, award-winning coach, author and speaker Matt Essam explores the internal battles we all face as creative business owners.
From the fear of launching to the anxiety we face around our life purpose, Creative Courage is the first podcast series that will dive deep into the psychology of courage and its key part in our success as business owners, leaders and creatives.
Each week, we bring you expert insights and proven strategies from inspiring entrepreneurs and thought leaders who have conquered their creative challenges.
If you’re ready to elevate your creative journey and unlock your full potential, so that you can make more impact, win better clients and ultimately be proud of what you’ve built, then subscribe to Creative Courage now on your favourite podcast platform.
Join us as we redefine what it means to thrive as a creative business owner.
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