Creativity and Compliance

Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection all require creativity. Join Tom Fox and Ronnie Feldman on the award-winning Creativity and Compliance. Ronnie’s company, Learning and Entertainment, uses the entertainment devices people use to consume information in their everyday, non-work lives and applies them to important topics in compliance and ethics. It is not only about being funny. It is about changing the tone of your compliance communications and messaging to make your compliance program, policies, and resources more accessible.

Tom and Ronnie are back with their first episode for 2026. They visit with Sven Peterson, VP of Compliance, Ethics, and Regulatory Services at Premera Blue Cross, to discuss using creativity and humor to make compliance more approachable and strengthen the speak-up culture in a highly regulated industry. Peterson explains why his team created “Captain Compliance,” a superhero-style character he plays, in both live and animated versions, to deliver ethical guidance through short skits, training sessions, meetings, and employee events; the program also includes an “Ethics League” and a contrasting character, Professor Pitfall. He emphasizes that ethics is a team sport supported by compliance champions across the company, and advises establishing credibility, gaining leadership buy-in, involving others as co-authors, and aligning with company culture. Reported results include strong employee awareness survey feedback and Ethisphere’s Compliance Leader Verification.

Key highlights:

Why Creativity Matters

Meet Captain Compliance

How the Skits Work

Approachability and Speak Up

Building Community and Champions

Handling Skeptics and Buy-In

Results and Measuring Impact

 Resources: 

Sven Peterson on LinkedIn

Premera Blue Cross

Captain Compliance

Ronnie

Ronnie Feldman (LinkedIn)


Learnings & Entertainments (LinkedIn) 

Ronnie Feldman (Twitter)

Learnings & Entertainments (Website)


Compliance Confessions – inspired by “Mean Tweets,” these 90-second commercials address misconceptions and excuses to promote a speak up culture and the E&C team as positive and helpful.


E&C Training Jams: a soulful singer banters with ethics & compliance, explaining policies, sharing examples, and debunking excuses. 


Tales from the Hotline – Real, speak-up-themed stories about workplace behavior gone wrong.


Workplace Tonight Show! – E&C meets SNL Weekend Update, explaining corporate risk topics and why employees should care.


60-Second Communication & Awareness Shorts – A variety of short, customizable, music and multimedia, quick-hitter “commercials” promoting integrity, compliance, speaking up, and the E&C team as helpful advisors and coaches.


Custom Live & Digital Programing – Custom creative programming that balances the seriousness of the subject matter with a more engaging delivery. After all, you can’t bore people into learning.

 Tom

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YouTube

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Creativity and Compliance is a multiple podcast award-winning show and was recently honored as one of the Top 35 Podcasts on Creativity by Feedspot.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection – they all take creativity. Join Tom Fox and Ronnie Feldman on the award-winning Creativity and Compliance. Ronnie’s company, Learning and Entertainment, leverages the entertainment devices people use to consume information in their everyday, non-work lives and applies them to important topics related to compliance and ethics. It is not only about being funny. It is about changing the tone of your compliance communications and messaging to make your compliance program, policies, and resources more accessible.

Today, Tom and Ronnie discuss the importance of addressing the marketing and PR issues in ethics and compliance programs in this episode of 'Creativity and Compliance.' Ronnie introduces his new white paper titled 'Ethics and Compliance has a Marketing and PR Problem,' emphasizing the need to revamp compliance programs by adopting marketing strategies. Key strategies discussed include creating a positive brand identity, gaining and maintaining attention, building and nurturing relationships, leveraging influencer status, and measuring the right metrics. Examples and anecdotes illustrate these concepts and practical applications.

Key highlights:

Marketing and Compliance: A New Approach

Creating a Voice Identity and Brand

Gaining and Maintaining Attention

Building and Nurturing Relationships

Becoming an Influencer

The Importance of Measurement

Resources:

Ronnie

Ronnie Feldman (LinkedIn)


Learnings & Entertainments (LinkedIn) 

Ronnie Feldman (Twitter)

Learnings & Entertainments (Website)


Compliance Confessions - inspired by "Mean Tweets," these 90-second commercials address misconceptions and excuses to promote a speak up culture and the E&C team as positive and helpful.


E&C Training Jams - a soulful singer banters with ethics & compliance explaining policies, sharing examples, and debunking excuses. 


Tales from the Hotline – Real speak up-themed stories about workplace behavior gone wrong.


Workplace Tonight Show! – E&C meets SNL Weekend Update, explaining corporate risk topics and why employees should care.


60-Second Communication & Awareness Shorts – A variety of short, customizable, music and multimedia, quick-hitter “commercials” promoting integrity, compliance, speaking up, and the E&C team as helpful advisors and coaches.


Custom Live & Digital Programing – Custom creative programming that balances the seriousness of the subject matter with a more engaging delivery. After all, you can't bore people into learning. 

Tom

Instagram

Facebook

YouTube

Twitter

LinkedIn

Creativity and Compliance was recently honored as one of the Top 35 Podcasts on Creativity by Feedspot.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection – they all take creativity. Join Tom Fox and Ronnie Feldman on the award-winning Creativity and Compliance. Ronnie’s company, Learning and Entertainment, utilizes the entertainment devices that people use to consume information in their everyday, non-work lives, and applies it to important topics around compliance and ethics. It is not only about being funny. It is about changing the tone of your compliance communications and messaging to make your compliance program, policies, and resources more accessible.

In this episode, Tom and Ronnie discuss innovative ways to tap into the collective intelligence of employees through crowdsourcing. They explore how creative methods can be used to promote an ethical workplace, including employee contests, mascots, and fun engagement activities. They highlight examples such as compliance trading cards, privacy promotions with pets, cocktail-themed compliance policies, and internal lip-syncing videos. They also discuss using internal podcasts to enhance corporate culture and the importance of creating a culture of trust where employees feel heard and engaged.

Key highlights:

Crowdsourcing Compliance: An Innovative Approach

Creative Examples of Employee Engagement

Building a Culture of Trust

Fun and Cost-Effective Compliance Strategies

The Power of Internal Podcasts

Resources:

Ronnie

Ronnie Feldman (LinkedIn)


Learnings & Entertainments (LinkedIn) 

Ronnie Feldman (Twitter)

Learnings & Entertainments (Website)


Compliance Confessions – inspired by “Mean Tweets,” these 90-second commercials address misconceptions and excuses to promote a speak up culture and the E&C team as positive and helpful.


E&C Training Jams – a soulful singer banters with ethics & compliance explaining policies, sharing examples, and debunking excuses. 


Tales from the Hotline – Real speak up-themed stories about workplace behavior gone wrong.


Workplace Tonight Show! – E&C meets SNL Weekend Update, explaining corporate risk topics and why employees should care.


60-Second Communication & Awareness Shorts – A variety of short, customizable, music and multimedia, quick-hitter “commercials” promoting integrity, compliance, speaking up, and the E&C team as helpful advisors and coaches.


Custom Live & Digital Programing – Custom creative programming that balances the seriousness of the subject matter with a more engaging delivery. After all, you can’t bore people into learning.

E&C Has a PR Problem

Tom

Instagram

Facebook

YouTube

Twitter

LinkedIn

Creativity and Compliance was recently honored as one of the Top 35 Podcasts on Creativity by Feedspot.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection—they all take creativity. Join Tom Fox and Ronnie Feldman on the award-winning Creativity and Compliance. Ronnie’s company, Learning and Entertainment, leverages the entertainment devices people use to consume information in their daily lives and applies this approach to important topics such as compliance and ethics. It is not only about being funny. It involves adjusting the tone of your compliance communications and messaging to make your compliance program, policies, and resources more accessible.

Today, Ronnie takes a solo turn as host to Diana Whitney and Jason Blue, both from Acteon, to discuss their innovative approach to revamping their compliance program. With a new ownership structure emphasizing compliance, they created the I-Care Code. Through a creative rebranding effort featuring mascots Connie Compliance and Easy Breezy, the I-Care Code encompasses key values of integrity, compliance, accountability, respect, and ethics. By leveraging videos, interactive sessions, and a global roadshow, they successfully boosted employee engagement and speak-up cases, demonstrating the power of creativity in compliance.

Key highlights:

The Need for a New Compliance Approach

Introducing the I-Care Code

Creating Engaging Compliance Characters

Launching the I-Care Code: Roadshow and Global Engagement

Success Stories and Metrics

Advice for Implementing Creative Compliance

Resources:

Ronnie

Ronnie Feldman (LinkedIn)


Learnings & Entertainments (LinkedIn) 

Ronnie Feldman (Twitter)

Learnings & Entertainments (Website)


Compliance Confessions – inspired by “Mean Tweets,” these 90-second commercials address misconceptions and excuses to promote a speak up culture and the E&C team as positive and helpful.


E&C Training Jams – a soulful singer banters with ethics & compliance, explaining policies, sharing examples, and debunking excuses. 


Tales from the Hotline – Real speak-up-themed stories about workplace behavior gone wrong.


Workplace Tonight Show! – E&C meets SNL Weekend Update, explaining corporate risk topics and why employees should care.


60-Second Communication & Awareness Shorts – A variety of short, customizable, music and multimedia, quick-hitter “commercials” promoting integrity, compliance, speaking up, and the E&C team as helpful advisors and coaches.


Custom Live & Digital Programming – Custom creative programming that balances the seriousness of the subject matter with a more engaging delivery. After all, you can’t bore people into learning. 

Tom

Instagram

Facebook

YouTube

Twitter

LinkedIn

Creativity and Compliance was recently honored as one of the Top 35 Podcasts on Creativity by Feedspot.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection – they all take creativity. Join Tom Fox and Ronnie Feldman on the award-winning Creativity and Compliance. Ronnie’s company, Learnings and Entertainment, leverages the entertainment devices people use to consume information in their everyday, non-work lives and applies them to important topics related to compliance and ethics. It’s not just about being funny. It’s about changing the tone of your compliance communications and messaging to make your compliance program, policies, and resources more accessible and engaging.

In this episode, Tom and Ronnie discuss the balance between evidencing compliance training and ensuring its effectiveness through employee engagement. Ronnie expresses concerns about the focus on measurement to the detriment of engagement. He emphasizes the need for training that is engaging, short, and relevant to influence behavior and mitigate risk truly. They suggest approaches to create a compliance program that combines engagement with measurement, including regular and interesting communications, as well as more targeted training. The podcast also explores how to make a compliance calendar and the importance of adjusting content to reflect current events and practical considerations.

Key highlights:

The Debate: Evidence vs. Engagement in Training

The Importance of Nourishing Your Audience

Strategies for Effective Compliance Training

Addressing Compliance Fatigue

Mapping Out a Compliance Program

Resources: 

Ronnie

Ronnie Feldman (LinkedIn)


Learnings & Entertainments (LinkedIn) 

Ronnie Feldman (Twitter)

Learnings & Entertainments (Website)


Compliance Confessions – inspired by “Mean Tweets,” these 90-second commercials address misconceptions and excuses to promote a speak up culture and the E&C team as positive and helpful.


E&C Training Jams – a soulful singer banters with ethics & compliance explaining policies, sharing examples, and debunking excuses. 


Tales from the Hotline – Real speak-up-themed stories about workplace behavior gone wrong.


Workplace Tonight Show! – E&C meets SNL Weekend Update, explaining corporate risk topics and why employees should care.


60-Second Communication & Awareness Shorts – A variety of short, customizable, music and multimedia, quick-hitter “commercials” promoting integrity, compliance, speaking up, and the E&C team as helpful advisors and coaches.


Custom Live & Digital Programing – Custom creative programming that balances the seriousness of the subject matter with a more engaging delivery. After all, you can’t bore people into learning.

Learn more about your ad choices. Visit megaphone.fm/adchoices