CREATOR: The Podcast

Lawrence Erekosima (@erekosima43) joins CREATOR: The Podcast to discuss his incredible rise as a content creator through his viral series "100 Things Before I Die." In this episode, Lawrence shares how he strategically planned his content creation journey for five years before launching in March 2026, amassing hundreds of thousands of followers with just a handful of posts. Host Ross Borden explores Lawrence's journey from walk-on running back at Alabama to full-time content creator documenting death-defying adventures. They dive into his first episode filmed in China during Chinese New Year, featuring the terrifying Sky Ladder climb, wing walking on a biplane, and navigating the unrestored sections of the Great Wall. Lawrence offers behind-the-scenes insights about his one-man production approach using just an iPhone plus practical advice on why voiceovers and storytelling matter more than posting daily. Whether you're an aspiring creator struggling to get started or simply interested in adventure travel, this conversation delivers valuable perspective on strategic planning, believing in yourself despite the odds, and why quality trumps quantity in content creation.

To learn more about CREATOR: The Podcast, visit creatorthepodcast.com

00:00 - Introduction to Lawrence Erekosima

00:37 - Podcast & episode setup

01:34 - Launch and concept of "100 Things Before I Die"

02:48 - Wing walking and early stunts

03:44 - Why China for episode one

05:20 - Impressions of China & local reactions

07:06 - Via Ferrata (skyladder) and Great Wall access

09:31 - First viral moment and growth

10:06 - Expectations & posting strategy

11:01 - Adrenaline sports: pilot, skydiving, and progression

12:14 - Advice to aspiring creators

15:16 - Content strategy: long-form storytelling vs short clips

16:52 - Planning the 100 episodes & posting schedule

18:00 - Going full-time & brand partnership strategy

19:19 - College football journey and walk-on story

22:15 - Influence of his mother and mindset

24:45 - Future projects, YouTube launch, and expansion

26:11 - Production setup: shooting solo and gear

27:28 - Countries to live/travel in and dream destinations

28:48 - Long-term ambitions (streaming/Nat Geo) and wrap-up

29:36 - Where to find him online & outro

Positivity enthusiast Phil The Culture (@philwaukee) joins CREATOR: The Podcast to discuss his unique approach to cultural immersion and positive travel content. In this episode, Phil shares how growing up between Milwaukee's inner city and suburban schools created his lifelong fascination with cultural differences. Host Ross Borden explores Phil's remarkable journey as an NBA ambassador, diving into his experiences teaching basketball in India, China, and Mexico, his viral "Shot of the Day" videos that launched his career, and his philosophy of "phil-ing the culture" wherever he goes. Phil offers fascinating insights about his most profound travel experiences, from connecting with his ancestral roots in Ghana to witnessing sacred funeral rituals along India's Ganges River, plus practical advice on breaking down barriers through positivity. Whether you're interested in authentic cultural exchange or looking for inspiration to step outside your comfort zone, this conversation delivers a refreshing perspective on how positivity can open doors worldwide.

To learn more about CREATOR: The Podcast, visit creatorthepodcast.com

00:00 - Introduction to Phil The Culture01:23 - Why I spread positivity03:27 - Growing up: culture shock & origins of travel05:25 - "Phil the Culture" / Feel the Culture explained06:57 - Feel Good Travel & early content opportunities10:05 - Representing Black travelers & breaking stereotypes11:54 - Basketball as passport: Shot of the Day & India opportunity14:26 - Junior NBA role & life in Mexico City19:37 - Exploring offbeat Mexico: Oaxaca & Sonora23:38 - China: basketball culture & Inner Mongolia26:32 - India: Varanasi, the Ganges & cultural immersion29:42 - Favorite destination: Ghana35:02 - Creator journey: content, partnerships & manifesting travel38:16 - Advice for introverts & meeting people while traveling43:01 - If your passport only worked in three countries45:16 - Closing: Today's a good day to have a good day

Eva zu Beck (@evazubeck), filmmaker and host of National Geographic's "SuperSkilled" joins CREATOR: The Podcast to discuss her transformation from corporate professional to global adventurer. In this episode, Eva shares how a quarter-life crisis led her to book a one-way ticket to Nepal with a secondhand camera, beginning her journey as a travel creator. Host Ross Borden explores Eva's experiences living in a remote cabin in Poland's Carpathian Mountains, traveling across the Sahara with her German Shepherd Vjolk, and creating National Geographic's "Super Skilled" series. Eva offers fascinating insights about breaking down in sandstorms in Mauritania, writing her memoir "The Wilder Way" during an Arctic winter with just 20 minutes of daylight, and challenging traditional expectations placed on women. Whether you're questioning your own life path or simply fascinated by extreme adventures, this conversation provides an inspiring blueprint for creating an unconventional life filled with purpose and personal meaning.

To learn more about CREATOR: The Podcast, visit creatorthepodcast.com

00:00 - Introduction to Eva zu Beck

00:35 - Podcast intro & guest overview

01:20 - Current life: Carpathian cabin & Vilk

01:43 - Traveling with Vilk: logistics, flights & ferries

06:06 - Overlanding the Sahara: highlights

07:55 - Safety as a solo female traveler & vehicle breakdowns

11:41 - Sandstorm breakdown story in Mauritania

14:42 - "Travel witch" persona & mountain life

16:30 - Leaving corporate life: quarter‑life crisis & pivot

21:41 - Becoming a creator: starting on YouTube

25:54 - Building a career, hustles & book announcement

30:11 - Writing The Wilder Way: Arctic writing retreat

32:34 - Nat Geo Super Skilled: pitching, production & distribution

37:27 - Production philosophy & budgets for travel shows

43:26 - Feminism, life choices & creating your own blueprint

47:05 - Three countries pick, closing thoughts & outro

Dan Cooking (@dancooking7) joins CREATOR: The Podcast to discuss his remarkable journey as a 14-year-old TikTok sensation feeding the homeless in New York City. In this episode, Dan shares how a simple observation of a homeless person outside his subway station sparked an idea that has now garnered over 70 million views on a single video. Host Ross Borden explores Dan's journey from making basic cooking tutorials with just 200 followers to amassing 2 million followers across platforms, diving into his creative process, his partnership with Instacart, and his viral collaboration with MrBeast. Dan offers behind-the-scenes insights about approaching people experiencing homelessness with dignity and respect, plus practical advice for young creators facing criticism: "People are always going to laugh at you no matter what you do... it's all about not letting that get to you." Whether you're an aspiring content creator or simply interested in social impact, this conversation delivers a valuable perspective on combining passion with purpose to make a meaningful difference.

To learn more about CREATOR: The Podcast, visit creatorthepodcast.com

00:00 - Introduction to Dan Cooking

00:36 - Host & Episode Overview

01:20 - Explaining the Channel & Age

02:45 - Origin Story and Early Viral Success

04:06 - Fundraising & GoFundMe

06:05 - Family Support & Reaction

07:02 - Signature Dishes & Cooking Style

08:10 - Approaching and Interacting with People Experiencing Homelessness

09:16 - Goals, Scaling, and Future Plans

10:45 - Brand Partnerships & Instacart Support

15:28 - Collab with MrBeast

17:14 - Other Collaborations & Dream Collabs

18:22 - Future Project Idea: Michelin Meal Collaboration

19:20 - Creative Background & Empathy

21:56 - Where to Follow Dan & Closing

Max Kolo (@cool_looking_bug), an innovative artist, filmmaker, and illustrator, joins CREATOR: The Podcast to discuss his uniquely creative approach to content. In this episode, Max shares his viral "vigilante sign redesigns" series, where he transforms poorly designed small business flyers into professional marketing materials and anonymously places them back in public spaces. Host Ross Borden explores Max's journey from film school graduate to social media sensation, diving into his creative process for branded content, his philosophy on maintaining artistic integrity while working with brands, and his strategic approach to short-form storytelling. Max offers behind-the-scenes insights about his rule that "the brand should never interrupt the story," plus practical advice on developing creative ideas through consistent brainstorming and experimentation. Whether you're an aspiring content creator or simply interested in the intersection of art and digital media, this conversation delivers a valuable perspective on finding success while maintaining authentic creativity in today's attention economy.

To learn more about CREATOR: The Podcast, visit creatorthepodcast.com

00:00 - Introduction to Max Kolo

00:15 - Podcast introduction & host overview

02:18 - Vigilante sign redesigns: concept and process

03:43 - Targeting mom-and-pop businesses & redesign impact

04:50 - Contacting flyer owners & their reactions

06:07 - Origins of the series & storytelling choices

07:49 - The "Miles" flyer story: finding the missing person

09:53 - Branded work: philosophy and integrating sponsors

12:34 - JBL shoe-print project & last-minute concept

15:02 - Crafting hooks and editing rhythm for short form

16:31 - What short form taught him vs film school

17:59 - Platform differences: TikTok, Instagram, YouTube shorts

25:47 - Real-world activations: murals, hidden prints, Sherwin-Williams

27:28 - AI and its implications for artists

32:30 - Idea generation: the notepad and creative process

34:16 - Going full-time, freelancing, and monetization

36:46 - Where to find Max online & closing