How Stories Happen

When you want to make speaking a real revenue engine, the temptation is to invest in a couple of incorrect things.
In this episode, I set the record straight for what actually works to drive results as a keynote speaker, so you can focus on the right things, in the right order, for the right results.
This is Part 2, to be paired with my last episode, "The last great advantage."
To get more ideas like this, subscribe to my newsletter→
PS: As mentioned in the episode, please expect a name change and cover art change for the show soon. Can't wait for things to come!
***

ABOUT ME, JAY ACUNZO

I work with entrepreneurs, execs, and teams on the journey from competent to resonant. To do that, I help transform your thinking into clear, captivating ideas, speeches, and IP. Stop chasing attention. Become the one others seek.
I’m a former marketing leader at Google and HubSpot and globally touring speaker and author. I've spent 20 years building the exact thought leadership I now help clients create—as a practitioner-peer, not a coach with templates.
Work with me 1:1, book me to speak, or explore free resources at jayacunzo.com
Don't market more. Matter more.
Think resonance over reach.
Don't be the best. Be their favorite.

***

IF YOU ENJOY THE SHOW:

Leave a review on Apple Podcasts 

Leave a rating on Spotify 
Thanks for listening!

Thanks to the ubiquity of AI, this is the last great advantage.
To get more ideas like this, subscribe to my newsletter→
PS: As mentioned in the episode, please expect a name change and cover art change for the show soon. Can't wait for things to come!
***

ABOUT ME, JAY ACUNZO

I work with entrepreneurs, execs, and teams on the journey from competent to resonant. To do that, I help transform your thinking into clear, captivating ideas, speeches, and IP. Stop chasing attention. Become the one others seek.
I’m a former marketing leader at Google and HubSpot and globally touring speaker and author. I've spent 20 years building the exact thought leadership I now help clients create—as a practitioner-peer, not a coach with templates.
Work with me 1:1, book me to speak, or explore free resources at jayacunzo.com
Don't market more. Matter more.
Think resonance over reach.
Don't be the best. Be their favorite.

***

IF YOU ENJOY THE SHOW:

Leave a review on Apple Podcasts 

Leave a rating on Spotify 
Thanks for listening!

The way we write pitches is broken compared to what actually works, all because of one nuanced but critical reality:
We're good at describing our talks. We're bad at describing why they'd BOOK US TO SPEAK.
But isn't that the point?
In this short episode, you'll learn how to re-think your pitches and write better session descriptions to pitch event planners. It'll also be useful for pitching podcast hosts, editors, and any gatekeeper who might platform you.
To get more ideas like this, subscribe to my newsletter→
PS: As mentioned in the episode, please expect a name change and cover art change for the show soon. Can't wait for things to come!
***

ABOUT ME, JAY ACUNZO

I work with entrepreneurs, execs, and teams on the journey from competent to resonant. To do that, I help transform your thinking into clear, captivating ideas, speeches, and IP. Stop chasing attention. Become the one others seek.
I’m a former marketing leader at Google and HubSpot and globally touring speaker and author. I've spent 20 years building the exact thought leadership I now help clients create—as a practitioner-peer, not a coach with templates.
Work with me 1:1, book me to speak, or explore free resources at jayacunzo.com
Don't market more. Matter more.
Think resonance over reach.
Don't be the best. Be their favorite.

***

IF YOU ENJOY THE SHOW:

Leave a review on Apple Podcasts 

Leave a rating on Spotify 
Thanks for listening!

There is a very big difference between having a good idea and actually owning it publicly. In this episode, a means to re-think your approach to crafting and publishing your content, no matter the channel or medium. The goal is to both clarify your thinking to yourself and build an audience of passionate fans along the way.
Subscribe to my newsletter→
***

ABOUT ME, JAY ACUNZO

I work with entrepreneurs, execs, and teams on the journey from competent to resonant. To do that, I help transform your thinking into clear, captivating ideas, speeches, and IP. Stop chasing attention. Become the one others seek.
I’m a former marketing leader at Google and HubSpot and globally touring speaker and author. I've spent 20 years building the exact thought leadership I now help clients create—as a practitioner-peer, not a coach with templates.
Work with me 1:1, book me to speak, or explore free resources at jayacunzo.com
Don't market more. Matter more.
Think resonance over reach.
Don't be the best. Be their favorite.

***

ENJOY THE SHOW? PLEASE SAY THANKS!

Leave a review on Apple Podcasts 

Leave a rating on Spotify 
Thanks for listening!

It's been a good long while since I've had a good long rant. 

*Cracks knuckles.* 

Let us begin.

Join the next cohort of Design My Signature Talk (starts Feb. 23, 2026)→
Subscribe to my newsletter→
***

ABOUT ME, JAY ACUNZO

I work with entrepreneurs, execs, and teams on the journey from competent to resonant. To do that, I help transform your thinking into clear, captivating ideas, speeches, and IP. Stop chasing attention. Become the one others seek.
I’m a former marketing leader at Google and HubSpot and globally touring speaker and author. I've spent 20 years building the exact thought leadership I now help clients create—as a practitioner-peer, not a coach with templates.
Work with me 1:1, book me to speak, or explore free resources at jayacunzo.com
Don't market more. Matter more.
Think resonance over reach.
Don't be the best. Be their favorite.

***

ENJOY THE SHOW? PLEASE SAY THANKS!

Leave a review on Apple Podcasts 

Leave a rating on Spotify 
Thanks for listening!