Beyond Fashion Business

This is a clip from our Fashion Anti-School, where people get live, direct access to the founders, creative directors, and executives building the world's leading fashion brands. Full session + live Q&A available inside. Join the next one here:
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Today's guest is Jennifer Fisher, founder and CEO of Jennifer Fisher Jewelry, a brand she has been building for twenty years starting with a single dog tag she made the day her son was born.
This is not a conversation about strategy or growth tactics but about what twenty years of building something you genuinely believe in actually looks like from the inside, with the burnout and the course corrections and the moments of doubt and the thing that keeps you going through all of it.
We talk about why she stayed direct to consumer when everyone else went wholesale, how she expanded into lifestyle and media without losing the jewelry brand's identity, and what she told me in the middle of this conversation about being burnt out today that makes this one of the most honest interviews I have recorded.
If you are building something and you are wondering whether it is worth keeping going, this episode answers that question in a way that will stay with you.

Want to scale your brand without spending more time, energy and money on marketing? Book a call with us here: https://calendly.com/contact-beyondfashionbusiness/bfb-services-intro-call
Nima Zaribaf has been at AMIRI since the basement days, a founding employee. He watched the brand grow from an 80-person debut show in Paris to one of the top five shows in the city by EMV, the only independent brand to reach that level without financial backing. He became SVP of Brand and Communications before turning 30 and was chosen for the Forbes 30 Under 30.
This conversation is not about strategy or product decisions. It is about what building actually required him to become. The kind of personal growth a business demands at every stage, and what happens when you are not ready, but go anyway.
If you are building a brand, this is about the version of yourself your business needs that does not exist yet, and what it really takes to become it.

Want to scale your brand without spending more time, energy and money on marketing? Book a call with us here: https://calendly.com/contact-beyondfashionbusiness/bfb-services-intro-call
Today's guests are Alexandra and Ségolène, the twin founders of Façon Jacmin, a womenswear brand they have been building together for almost a decade.
This is not a conversation about inspiration or creative vision. It is about the reality of running a fashion brand when the margins are thin, the wheel never stops, and every season you are starting from zero again.
We talk about why upcycling at scale is far harder than anyone admits, how they went from D2C to wholesale and what that decision actually changed, and why the most important move they are making now has nothing to do with the product.
If you have ever wondered what it actually costs to keep a brand alive and aligned with its original values, this episode answers that question honestly.

Want to scale your brand without spending more time, energy and money on marketing? Book a call with us here: https://calendly.com/contact-beyondfashionbusiness/bfb-services-intro-call
Today's guest is Joshua, founder and creative director of Porter James, a menswear brand he built from Auckland, New Zealand into one of the more compelling independent brands in the ecommerce space right now.
This is not a conversation about creative vision or brand aesthetics. It is about the filter that makes every hard decision easier, and what happens when you build a brand without one.
We talk about why he dropped a bestselling product while it was still selling, how to hold the creative and business sides together when you are the only person doing both, and why the brands that look like they have always known who they are did not get lucky. They just never stopped asking the right question.
If you are trying to build something that lasts without losing what makes it worth building in the first place, this episode breaks down what that actually takes.Sonnet 4.6

Want to scale your brand without spending more time, energy & money on marketing? Book a call with us here: https://calendly.com/contact-beyondfashionbusiness/bfb-services-intro-call
Today's guests are the team behind côte&ciel, a Paris-based accessories brand that has been creatively driven for seventeen years without following a single trend. This is not a conversation about creative vision or brand aesthetics. It is about the structure that makes creative freedom possible in the first place.
We talk about why their most creative products were always the ones everyone inside the company was most skeptical about, how they built a business where creativity and commerce are always in tension with each other, and why that tension is not a problem to solve but the strategy itself.
If you are trying to figure out how to keep your brand creatively strong while actually growing it as a business, this episode breaks down what that looks like in practice.