Mojo Supermarket’s President: Reinventing your passion – Armando Turco
Today’s guest is Mojo Supermarket’s President, Armando Turco – talking about reinventing his passion for agency life. After a standout career at BBH, a transformative spell at Vox Media, and a client-side role in the disruptive world of Oatly, Armando swore he’d never go back to agency life. But as you’ll hear, never say ‘never’. He shares how working client-side changed his entire perspective on what agencies get wrong – and what they can get right. From embracing experimentation to staying close to the work, he explains why you don’t have to trade creativity for control.He also unpacks the power of optimism and how leaders can ignite your passion, no matter how experienced you are. HIGHLIGHTS:[01:48] Leaving the agency world[06:20] Imposter syndrome as a growth driver [09:50] Finding freedom at Oatly[15:45] The lure of optimism[20:30] Staying close to the work[23:56] A game-changer for pitching [28:55] What creates credibility[34:20] Embracing your client's business[35:20] The impact of knowing your roleMORE ABOUT ARMANDO:LinkedIn: linkedin.com/in/armandoturcoInstagram: instagram.com/mojosupermarketHOST SOCIALS:LinkedIn: linkedin.com/in/robinbonnTwitter: twitter.com/robonnMORE ABOUT CO:DEFINERY:codefinery.comMentioned in this episode:Market of One - How Your Agency Can Rewrite the Rules and Create a Lasting Competitive Advantage - A book by Robin Bonn If you are a fan of this podcast, then you'll love my new book Market of One, how Your Agency can rewrite the Rules and create a lasting competitive advantage. Sharing my experience, repositioning close to 150 agencies over the last decade.
Key Highlights:
- Insights from repositioning 150+ agencies
- Expert contributions from industry leaders Greg Hahn, Rory Sutherland, and Nils Leonard
- Strategies for deeper differentiation and increased profitability
Learn how to stand out, win more business, and command premium rates.
Don't miss this opportunity! Visit marketofone.agency now and unlock your agency's potential.
Market Of One Landing Page
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Co:definery’s CEO: Building a Market of One – Robin Bonn
To celebrate the launch of Robin’s book, Market of One, this special episode features a Freaky Friday-style role reversal, with IPA Director of Effectiveness Laurence Green in the interviewer’s chair and Robin answering the questions. Unpacking the exhausting ‘Big Grind’ that many leaders feel, Robin unpacks how agencies can break out of so-called ‘oversupply’ and build a more profitable and fulfilling model. He and Laurence also explore how AI is dramatically accelerating the need for agencies to raise the bar on what ‘differentiation’ means. There’s also time for Robin to provide real-time feedback on Laurence’s own agencies, prior to his role with the IPA. No pressure. HIGHLIGHTS:[03:06] Why ‘Market of One’ and why now[11:38] Why ‘oversupply’ is a lie[21:26] Where lasting competitive advantage comes from[24:59] Happy leader, happy agency[31:36] What agencies get wrong about ‘specialization’ [39:24] From strapline superficiality to lasting change[42:42] How differentiated was Laurence’s own agency?MORE ABOUT LAURENCE:LinkedIn: linkedin.com/in/laurence-greenWebsite: ipa.co.ukMENTIONED IN THIS EPISODE: Robin’s book: Market of OneHOST SOCIALS:Linkedin: linkedin.com/in/robinbonnTwitter: twitter.com/robonnMORE ABOUT CO:DEFINERY:codefinery.com
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Strong Training & Coaching's Lead Coach & Trainer: Coaching for commercial growth – Maureen Falvey
Today’s guest is Maureen Falvey. Formerly a senior exec at Grey, Saatchis and McGarryBowen, she’s now a professional coach and trainer. Maureen explores how a coaching mindset isn’t just a personal development tool – it’s a cultural and commercial unlock for modern agencies.She dives into why coaching is all about asking, not telling, and how that shift helps agency leaders unlearn old habits, show up with greater confidence and create healthier relationships – with both teams and clients.Maureen also shares practical advice for agency leaders struggling with client boundaries, pitching pressures and over-servicing. From improving how you sell, to reshaping team culture, she offers plenty of insights to help you rise above the chaos and lead with purpose. HIGHLIGHTS:[02:39] From adland to coaching[05:31] Staying curiosity[09:19] Guiding not giving[13:22] When to coach vs when to mentor[15:44] Owning your flaws[18:09] Creativity thrives when perfection dies[21:04] How coaching makes for better selling[26:59] Building real partnerships[31:50] Owning your choicesMORE ABOUT MAUREEN:LinkedIn: linkedin.com/in/maureen-falveyWebsite: mfalveycoaching.comMENTIONED IN THIS EPISODE: Project Spring: wfanet.org/leadership/project-springHOST SOCIALS:Linkedin: linkedin.com/in/robinbonnTwitter: twitter.com/robonnMORE ABOUT CO:DEFINERY:codefinery.commarketofone.agencyMentioned in this episode:Market of One - How Your Agency Can Rewrite the Rules and Create a Lasting Competitive Advantage - A book by Robin Bonn🚨 Book Alert: "Market of One" by Robin Bonn 🚨
Calling all agency professionals! Want to transform your business and create a lasting competitive advantage? Robin Bonn's groundbreaking book "Market of One" is your ultimate guide.
Key Highlights:
- Insights from repositioning 150+ agencies
- Expert contributions from industry leaders Greg Hahn, Rory Sutherland, and Nils Leonard
- Strategies for deeper differentiation and increased profitability
Learn how to stand out, win more business, and command premium rates
Exclusive Pre-Launch Offer:
✓ Free Chapter One
✓ Bonus Content
✓ Insider Insights
Don't miss this opportunity! Visit marketofone.agency now and unlock your agency's potential.
Limited time offer - Get your exclusive access today! 🔥Market Of One Landing Page
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Metaforce's Co-Founder: Differentiating your client experience - Allen Adamson
Today's guest is the renowned author, branding expert and industry commentator Allen Adamson - co-founder of Metaforce, adjunct professor at NYU Stern School of Business, and former leader at Ogilvy and Landor.Reflecting his brand strategy lens, Allen explores a crucial yet often overlooked question: if every agency claims to be different, why do so many feel exactly the same?Referencing powerful lessons from his storied agency career, he unpacks the importance of tangible points of difference in how clients experience agencies, including the value of the right behaviors and culture.We also cover why doing fewer things well beats doing everything adequately, how to avoid the trap of constant firefighting and what it really takes to scale excellence.HIGHLIGHTS:[03:14] Everyone’s a brand expert now[05:13] What ‘brand’ really means[06:07] Selling services isn’t brand building[10:31] Customer Experience as a competitive advantage [13:58] Mapping the moments that matter[17:57] Desperation kills innovation[24:07] Anticipate what clients don’t ask for[27:30] Scale means nothing without cultureMORE ABOUT ALLEN:LinkedIn: linkedin.com/in/allenadamsonWebsite: metaforce.comAllen’s books: Amazon author pageHOST SOCIALS:Linkedin: linkedin.com/in/robinbonnTwitter: twitter.com/robonnMORE ABOUT CO:DEFINERY:codefinery.comMentioned in this episode:Market of One - How Your Agency Can Rewrite the Rules and Create a Lasting Competitive Advantage - A book by Robin Bonn🚨 Book Alert: "Market of One" by Robin Bonn 🚨
Calling all agency professionals! Want to transform your business and create a lasting competitive advantage? Robin Bonn's groundbreaking book "Market of One" is your ultimate guide.
Key Highlights:
- Insights from repositioning 150+ agencies
- Expert contributions from industry leaders Greg Hahn, Rory Sutherland, and Nils Leonard
- Strategies for deeper differentiation and increased profitability
Learn how to stand out, win more business, and command premium rates
Exclusive Pre-Launch Offer:
✓ Free Chapter One
✓ Bonus Content
✓ Insider Insights
Don't miss this opportunity! Visit marketofone.agency now and unlock your agency's potential.
Limited time offer - Get your exclusive access today! 🔥Market Of One Landing Page
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Huge’s EVP: leading the next phase of digital - Michael Olaye
Today’s guest is Michael Olaye, EVP at Huge - one of the world’s most respected digital agencies - and newly independent after their exit from Interpublic. Michael shares how the recent alignment of Huge and Hero Digital was built on shared values - not just capability - and why that matters more than any press release.His big idea is how agencies can move beyond just ‘making things’ to creating what he calls ‘anticipatory experiences’ that actually unlock value for clients. You’ll also hear his refreshingly clear take on agencies being ‘consultative’. This isn’t just ‘consultancy’ as a service line, but more a way of thinking and behaving that meets clients where they are. If you’re figuring out how to lead through complexity, evolve your offer or just work smarter with your clients, Michael offers a playbook that’s both inspiring and practical.HIGHLIGHTS: [02:00] The merging Huge and Hero Digital[04:03] Putting clients at the centre of change[06:31] Taking your story to the right places[09:00] Creating intelligent experiences[14:49] Where next for digital[17:25] When tech catches up with imagination[21:10] How pricing should reflect value[24:00] Why being consultative matters more than ever[28:14] The hidden competitive advantageMORE ABOUT MICHAELLinkedin: linkedin.com/in/michaelolayeWebsite: hugeinc.comHOST SOCIALS:Linkedin: linkedin.com/in/robinbonnTwitter: twitter.com/robonnMORE ABOUT CO:DEFINERY:codefinery.com
Fancy a bit more positivity around the business of running an agency?
Welcome to Co:definery’s podcast ‘The Immortal Life of Agencies’.
Here we celebrate the visionaries and change-makers who are actively future-proofing the agency sector.
Each episode features our CEO Robin Bonn having short, sharp conversations - sometimes even friendly arguments - with some of the biggest, broadest and deepest thinkers in our industry.
These are the leaders who’ve been there, done that and are happy to talk about the t-shirt - even if it’s a bit grubby.
Expect untold stories of progress - always optimistic and never dull.
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