You’ve heard it a thousand times: just be consistent.But what if your content isn’t converting… even when you are?In this episode, Cass unpacks the real definition of consistency that actually grows your business (and no, it’s not about posting every day). She shares her personal behind-the-scenes on being “flippy floppy,” why your content strategy can have seasons just like your workouts, and what actually matters when it comes to building a brand people buy from.Inside:Why you can be inconsistent in your habits… but still consistent in your brandThe difference between content that checks a box vs. content that drives salesHow to approach seasons of low output without sabotaging momentumWhy some creators explode while others stay stuck posting fillerWhether you’re posting 3x a week or 3x a day — this episode will reframe how you think about consistency forever.Follow Cass on IG:https://www.instagram.com/cassklass_/Work with Cass:The Drop:https://cassklass.com/dropThe Edit: https://cassklass.com/editPrivate: https://cassklass.com/private
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29:23
001. How to become known as *that* coach who everyone needs to work with
If your content feels like a full-time job that’s not paying enough… this is why.In this episode, we’re talking about the difference between being good at content and being known for something — and how that one shift can make your sales faster, your messaging sharper, and your entire brand more powerful.Inside:Why most “content problems” are actually brand problemsThe trap of being multi-passionate (and how to focus without boxing yourself in)How to become the go-to name in your niche — without needing 100k followersWhat to do before you create content if you want it to actually convertThis episode will light a fire under anyone who’s tired of being talented, but still not seen as the one to buy from.Follow Cass on IG:https://www.instagram.com/cassklass_/Work with Cass:LEARN FROM CASS: The DropCOACHING FROM CASS: The EditHANDS ON PRIVATE COACHING: Private...Cass will know your dream clients better than you. She'll be in touch with what is converting in your world, and brainstorming content directions, topics, and angles that your audience will have no choice but to pay you because your content is that good.
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37:10
Learn how to become the only option in your dream clients eyes
The One; Learn how to become the only option in your dream clients eyesFollow Cass on IG:https://www.instagram.com/cassklass_/The Drop: https://cassklass.com/dropThe Edit: https://cassklass.com/edit
Portugal