Growing Steady | Intentional Creative Business Podcast
Wandering Aimfully

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- Eight months into the year and the seeds are finally starting to sprout! A lot of numbers in this one, but that's a good problem to have. 🌱
In this episode:
What it feels like going from $35K/month in coaching revenue to $30K total in eight months (on purpose!)
SceneRoll's huge leap forward thanks to Claude's Fable 5 model, now at 6 paying customers and ~$115/month MRR (momentum!)
Solo Content Studio hitting $4,200 in recurring revenue just four months after launching as a cohort (Caroline's insane Instagram growth driving it)
Teachery 4.0 is 70% rebuilt, the "AI harness" approach that makes it feel like 100 people are working on it, and the September goal to finish the last (hardest) 30%
The retirement of Teachery's $550 lifetime deal, the new pricing tiers ($750 → $950), and how $85K in lifetime deal sales became the financial bridge we needed
How we're making this all happen with a toddler and late nights 👶
Hope you enjoyed the update! - Leon's still sleeping (7 AM as of recording this) and here's 25 minutes of updates to cram in. Let's go. 😅
In this episode:
How SceneRoll went from stalled to suddenly VERY capable (thanks to Claude Fable)
The launch of Solo Content Studio, our second app of the year ($14k launch)
Going from $0 to ~$2,000 in MRR in two months with a new business
Rebuilding Teachery 4.0 is well underway and a chat about the “harness” approach we’re using
Teachery's first price increase in 12 years, the October launch goal, and what happens to lifetime deal holders
What 4 Claude subscriptions and $800/month in "dev fees" actually gets you
What do you want updates on? Shoot us an email and let us know if you want more eps! - Learn more about Solo Content Studio at https://solocontent.studio
After years of burnout and staying off camera (and content creation), I'm finally climbing Cringe Mountain. Want to come along for the ride with me? 😂
In this episode:
The shift we're seeing in growing an audience in 2026 (and what stopped working for us)
Why email alone isn't enough anymore and why we're back on Instagram
My personal two-week challenge to post daily reels (imperfect ones)
What Solo Content Studio is and how it cuts our newsletter writing to 11 minutes
How an automated blog generated 150 posts and started driving real sales
Becoming the student again
If you've been putting off showing up online, this one might be the nudge you need. - It's the night before our launch and I'm recording this from bed while Leon sleeps upstairs and Caroline finishes a few things with our SceneRoll sales page 😂.
This is the quick story of building SceneRoll, from closing our coaching business after eight years last summer, to discovering AI building tools like Lovable and Claude Code, to the frustrating weeks of trying to get video previewing and exporting to actually work in a browser. OOF.
Today it finally clicked! And I can't believe how fast and smooth SceneRoll feels to go from an audio file and B-roll clips to a finished vertical video!
Tomorrow we go live with a usage-based credit model and an exciting multiplier bonus for early buyers. Hope you'll check out SceneRoll.com and grab some credits! - Caroline's first solo unfiltered episode! 😱 Recorded while tidying the art room 😂...
We're both more excited about business than we've been in years
Leaning into AI with curiosity instead of fear has been one of the best decisions we've made
Going back to work full-time in January was intentional (work fills my creative bucket, which makes me a better mom)
Walking away from WAIM Unlimited after 8 years was a leap of faith, but it wasn't a growth edge anymore
Role split: I'm leading content/design (vibecoding.to, Instagram, TikTok, UI for SceneRoll + Teachery), Jason's leading product
Found a fun NotebookLM → Canva workflow for reels
Leon at 6 months is the best stage yet, her personality emerging, smiles, laughs
Honestly might be the happiest I've ever been, trying to soak it in and stay present instead of disappearing into the laptop!
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Sobre Growing Steady | Intentional Creative Business Podcast
Growing Steady is for online creators who want to grow their business without burning out. Each week, we (Jason & Caroline Zook) share practical lessons on building businesses that are profitable, predictable, and still leave room for a good life.
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Growing Steady | Intentional Creative Business Podcast
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