Alt Marketing School

• EP 245 - Bitesize: The Role of Systems in Copywriting

  🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket_______In this throwback snippet, Dan Nelken talks about how important structure is for being creative, especially when writing copy. He shows us how using prompts and techniques can help you get past that dreaded blank page and boost your creativity.ABOUT OUR TEACHERDan Nelken is the author of the international best-selling book "A Self-Help Guide for Copywriters," which is often regarded as a modern classic. He has transitioned into a speaker and educator, working with many of the world's most recognized brands and creative advertising agencies. As a professional creative, his work has been showcased at award shows both nationally and internationally, as well as on his mother's fridge.EPISODE RESOURCES  ✍️Listen to EP 220: "Overcome Self-Doubt and Build Confidence with Copywriter Dan Nelken" - listen herePurpose-driven copywriting course: find out moreYou can connect with Dan on LinkedIn: find out more.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

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• EP 244 - Bitesize: Cultural Sensitivity in Marketing

  🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket_______In this episode, Fab brings back a snippet from her chat with Ange Lyons about brand associations and why cultural sensitivity matters so much in marketing today. The conversation gets into how thoughtful branding helps build trust and credibility - something every marketer needs to understand.ABOUT OUR TEACHERAngela Lyons is a brand and marketing graphic designer based in London. With over 20 years of experience and 12 years running her business, Lyons Creative, she offers graphic design services to a diverse range of industries, including corporates, publishing houses, charities, and freelancers. She is also the creative lead of Freelancer Magazine.EPISODE RESOURCES  ✍️Listen to EP207: "Navigating Trends & Maintaining Brand Authenticity" - listen hereJoin us for a full Summer of free recorded classes with Summer School - find out moreYou can find more about Ange on her website: find out more.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

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• EP 243 - Bitesize: Challenging the Norm of Marketing Strategy

  🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket_______In this short throwback, Fab chats with Joe Burns, head of strategy at Quality Meets Creative. They talk about strategies that actually make a difference - ones that transform organisations, shake up competitive landscapes, and improve consumer experiences. Joe encourages marketers to question the status quo and try new approaches rather than just following the crowdABOUT OUR TEACHERJoe Burns is a multifaceted strategist who serves as Head of Strategy at Quality Meats Creative, one of the top small creative agencies according to AdAge. His work spans brand strategy, creative strategy, communications strategy, design strategy, and more. Joe's approach is rooted in practicality and hands-on experience, from writing ads to building econometric models.EPISODE RESOURCES  ✍️Listen to EP 215: "How to Leverage Intuition and Data for Strategic Success" - listen hereJoin us for a full Summer of free recorded classes with Summer School - find out moreYou can find Joe on LinkedIn: find out more.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

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• EP 242 - Bitesize: Mastering Your Brand's Voice

  🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket_______In this throwback, Fab and Nick chat about brand voice, highlighting how authenticity and humour can help you connect with your audience. They look at how brands can show their personality through tone and messaging, with plenty of real-world examples to make it clear.ABOUT OUR TEACHERNick Parker is a writer and brand voice expert who helps brands find their unique tone of voice. He has a varied background that includes magazine writing, comedy, and cartoons, which influences his approach to brand voice work.EPISODE RESOURCES  ✍️Listen to EP 214: "How to Find a Brand Voice That Stands Out" - listen herePurpose-driven copywriting course- find out moreYou can reach Nick at [email protected] the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

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• EP 241 - Bitesize: Mastering SOPs for Marketing Success

  🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket_______In this short episode, Bethan Wright breaks down why SOPs (Standard Operating Procedures) are so crucial for social media managers. She explains how they help you scale your business and keep your client experience consistent across the board. She also dives into how templates can streamline your workflow and free up your schedule.ABOUT OUR TEACHERBethan Wright is a marketing agency owner with almost 7 years of experience and a coach to SMMs (Social Media Managers) and aspiring agency owners. After starting as a side hustler, she grew her agency significantly, going from her first day full-time to managing a team of 5 within one year. She now helps others build their dream SMM business.She's also a digital nomad who helps other Social Media Managers and Agency Owners achieve success through 1:1, group, and membership support, balancing her digital marketing career with her love of exploring the world.EPISODE RESOURCES  ✍️Listen to EP212: Cut Down Hours of Work with These Workflow & Delegation Secrets - listen hereJoin us for a full Summer of free recorded classes with Summer School - find out moreCheck our Notion and Canva template shop: find out moreFind Bethan on Instagram: find out moreSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

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