On this episode of Coffee with a Journalist, we chat with David Oliver, Deputy Wellness Editor at USA Today, about what it takes to cover wellness at a national outlet. From trending TikTok health hacks to powerful stories on grief and rare diseases, David shares how he approaches his wide-ranging beat, what makes a pitch stand out, and how publicists can build better relationships with journalists. He also weighs in on the role of AI in media, sourcing strategies, and the future of journalism.
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26:15
Gabriela Ulloa, Freelance
On this episode of Coffee with a Journalist, we sit down with Gabriella Ulloa, a freelance journalist whose work has graced the pages of Architectural Digest, New York Magazine, The New York Times, and Refinery29, among others. Gabriella opens up about her evolving approach to managing a bustling inbox, how she stays (mostly) organized with her colorful system of labels, and the challenges—and perks—of juggling multiple roles, including hosting her own YouTube show. She shares what kind of pitches catch her eye, especially when it comes to home design, cultural stories, and topics that move the needle in the Latino community. Plus, you’ll hear her candid thoughts on relationship-building with publicists, what makes a pitch stand out (or flop), and her passion for exploring the human stories behind the headlines. If you want the inside scoop on pitching to freelancers and keeping up in today’s fast-paced media landscape, this is one conversation you won’t want to miss!
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21:57
Chandler Plante, PopSugar
Welcome back to Coffee with a Journalist! Today, we’re joined by Chandler Plante, Assistant Editor of Health and Fitness at PopSugar, for a caffeine-fueled chat on media pitches, wellness trends, and how she manages a packed inbox. Chandler shares PopSugar’s new editorial focus on women’s wellness, what makes a pitch stand out (hint: be specific and authentic), and how social media shapes her content planning. Whether you're a publicist or just curious about life behind the scenes at a major digital outlet, this episode is full of sharp insights and practical tips. Pour a cup and tune in!
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21:43
Tania Mitra, Citywire
On this episode of Coffee with a Journalist, we sit down with Tania Mitra, Senior Reporter at Citywire USA, for a candid conversation about the ins and outs of reporting on the asset and wealth management industry. From navigating a PR-heavy, compliance-driven world to building authentic relationships with both sources and publicists, Tania shares invaluable insights on what captures her attention—and what doesn’t—in her inbox. The episode dives into her journey from general news to finance journalism, how she organizes pitches, and why a direct, informed approach from publicists goes a long way. Whether you’re a PR professional looking to land in Citywire’s pages or simply curious about the world behind financial news, this episode is packed with real-world takeaways, a few laughs, and the story of someone who unexpectedly learned to love ETFs. Grab your coffee and join us for a peek behind the curtain of financial reporting.
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20:14
Allison Murray, ZDNET
On this episode of Coffee with a Journalist, we're welcoming Allison Murray, newly promoted Senior Editor at ZDNET. Allison shares her journey from staff writer to editor, offering a behind-the-scenes look at how ZDNet has shifted from a B2B focus to covering the latest in consumer technology and disruptive innovation. Listen in as Allison discusses her approach to reviewing quirky, niche tech products—from sunrise alarm clocks to robot litter boxes—and gives publicists insider tips on how to pitch her effectively (spoiler: clear subject lines and bullet points win her over). She also gets candid about inbox management, her pet peeves with off-target pitches, and what it’s like balancing a remote journalism career in Chicago. Whether you’re a PR pro hoping to land coverage or just curious about life at the forefront of tech journalism, you’ll find plenty of practical insights and a few laughs (including the story of a Black Friday casket pitch you won’t want to miss). Grab your coffee and enjoy!
"Coffee with a Journalist" features candid conversations with top tier journalists.
Each week OnePitch Co-Founder, Beck Bamberger, speaks 1:1 with editors, reporters, and journalists to uncover their publicist pet peeves, favorite books, outlook on the future of journalism, and more. Sometimes, we even drink coffee.
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