#253: Mark Shust – Will AI kill our course businesses?
Will AI destroy our education businesses? In this video, I talk with Mark Shust. Mark has taught nearly 15,000 developers Magento through his education company M.academy. Mark is a member of The Lab and one of the first creators I saw locking arms with AI and implementing it into his business rather than running from it. We discuss the future of AI and creators, and how to stay ahead.
→ Join Mark and me in The Lab
Full transcript and show notes
Mark's Website / Twitter / LinkedIn / YouTube
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TIMESTAMPS
(00:00) Should You Be Worried?
(04:01) How to Get Better at Using AI
(07:42) Get Viral Video Ideas at the Touch of a Button
(09:07) AI as a Teacher
(18:05) Will AI Replace Educators?
(21:45) How to Use AI to Your Advantage
(27:12) SEO in the Age of AI
(31:45) AI and Trust
(37:51) How AI Changes Course Businesses
(40:47) How AI Impacts Professional Development & Training
(44:15) Community & Being Human is the Competitive Advantage
***
RECOMMENDED NEXT EPISODE
→ #184: Amy Porterfield – Her step-by-step process for MASSIVE product launches.
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55:17
#252: Will we feel nostalgia for discovery in 2020s? [Voice Memo]
If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts!
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6:34
#251: Behind the Scenes: What I’m quietly working on
In this episode, I'll be sharing a little behind the scenes of what's happening in my world. What am I spending time on? What's the latest? And give you a little bit of a peek under the hood.
I know I enjoy it when I hear some of my favorite podcast hosts give a behind-the-scenes, a state of the business. And I thought maybe you'd like that too. So that's my intention here with this episode, to give you a look at what's going on in the world of Creator Science and the Clousehold as a whole.
Full transcript and show notes
→ Join The Lab
→ Watch me build my Signature Product Course
→ Subscribe on Substack
***
RECOMMENDED NEXT EPISODE
→ #250: One of my favorite questions for finding clarity
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ASK CREATOR SCIENCE
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WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
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46:17
#225: Jonny Miller – $800,000+ from six cohorts of his signature course [Greatest Hits]
Jonny Miller is the creator of Nervous System Mastery. It teaches evidence-backed protocols to cultivate calm, build resilience, and increase aliveness in 45 days. It’s a five-week, cohort-based course that is just wrapping up its sixth cohort in the last three years. In those six cohorts, Jonny has served nearly 1,000 students and earned more than $800,000.
Here’s the best part – Jonny doesn’t have a massive audience. When he launched Nervous System Mastery, he had a couple thousand followers on Twitter and a small email list. This is the magic of a well-designed Signature Product – and Jonny is the perfect example.
In this episode, we get into the weeds about how he’s grown NSM – what’s worked well, what hasn’t, and how he’s found himself on large podcasts with people like Lenny Rachitsky, Ali Abdaal, Chris Williamson, and more.
→ Join Nervous System Mastery
Full transcript and show notes
Jonny's Website / Twitter / Instagram / LinkedIn
***
RECOMMENDED NEXT EPISODE
→ #221: Ryan Hawk – Anatomy of a $12,500 membership earning $400,000+ per year
***
ASK CREATOR SCIENCE
→ Submit your question here
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
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***
SPONSORS
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***
SAY THANKS
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57:24
#250: One of my favorite questions for finding clarity
I had a coach once upon a time, and he told me that our greatest strengths are often our greatest weaknesses. I think that applies to creators because we are so creative that we easily get inspired by new ideas. We've proven to ourselves time and time again that we can create something out of thin air. So when we have a new idea that we get excited about, it can be tempting to dive all in on that idea, which creates this challenge: if I have a bunch of ideas, how do I choose where I should allocate my time and resources?
The core problem here is that if you don't know your destination, it is impossible to get directions. This great saying says you can get to where you're going just by following the length of your headlights. You don't have to see the entire road to get to a place.
So, just this past week, I was speaking with a member of the lab. The question was, I have options A or B, so which one should I do? And I asked this person, imagine it's three years in the future. Everything went as well as it possibly could have. What does that look like?
Full transcript and show notes
***
RECOMMENDED NEXT EPISODE
→ #247: How you can plan for growth in 2025
***
ASK CREATOR SCIENCE
→ Submit your question here
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
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***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration.
This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income.
This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse.
It's growth for creators, down to a science.
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