Fitt Insider

Today, I'm joined by Nicolas Beaupré, founder & CEO of Mateína.
 
A yerba mate energy drink, Mateína grew from a bootstrapped passion project to an Andrew Huberman-backed beverage brand. 
 
In this episode, we discuss the product backstory and growth roadmap.
 
We also cover:
Evolving from loose-leaf to RTD
Partnering with Dr. Andrew Huberman
Remote team and field marketing strategy
 
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Mateína's Website: www.drinkmateina.com 
Instagram: https://www.instagram.com/mateina/ 
Contact: nicolas@drinkmateina.com
 
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.
 
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Investments: https://capital.fitt.co/ 
 
Chapters:
(00:00) Introduction
(00:22) Nicolas's background
(01:45) Argentina trip
(04:00) Passion becomes side project
(05:00) Initial Shopify store
(07:30) Loose-leaf era
(08:45) Year of learning beverage industry
(09:30) First ready-to-drink launch
(10:45) Tiny and Dr. Huberman partnership
(12:30) US launch and zero-sugar request
(15:30) Competition validation
(19:15) Partnership structure
(20:30) Organic growth roadmap
(23:00) Team size and remote dynamics
(25:00) Field marketing strategy
(30:30) Clean energy positioning
(34:30) Where to find Mateína
(35:45) Conclusion

September 18, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Nix Biosensors raises $10M Series A to license its hydration algorithm into fitness platforms, shifting from hardware to health data infrastructure
Life Time expands its ARORA healthy-aging program as class size triples since 2022, tapping into the 56% of consumer spending held by adults 50+
Pew data finds 78% of US adults now take a supplement, with protein use surging among Gen Z even as seniors lead overall adoption
More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
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September 17, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Global fitness operators post 10.7% median revenue growth in 2025 as physical activity gains Medicare reimbursement and insurance recognition worldwide

Walmart partners with SCAN Health Plan to launch co-branded Medicare Advantage plans, connecting insurance to its AI-powered nutrition platform

Ritual launches a $39/month hormone-free perimenopause supplement, extending its brand from pregnancy into midlife women's health

More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
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Reach out → insider@fitt.co

September 16, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
On refuses to discount shoes as Q2 sales rise 13.5% to $1B, betting product innovation can support margins that reached 65.4%
Accenture survey finds Gen Z and Millennial trust in health insurers fell 10.5%, with 62% already using AI tools to choose a health plan
FDA signals more flexibility in psychedelic trial design, opening alternative approaches to comparators, dosing, and approval timelines
More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
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Reach out → insider@fitt.co

September 15, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
Wizard Wellness completes rollout across Target, Walmart, and CVS while closing a $1M+ round, betting on mass retail over direct-to-consumer first
[solidcore] launches Ascend, a heated floor-based strength format, expanding beyond reformer classes as it scales toward 250 locations by 2028
NYT reports "wellness darties" combining yoga, cold plunges, and nonalcoholic drinks are going viral on college campuses as an alcohol-free way to socialize
More from Fitt:
Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Subscribe to our newsletter → insider.fitt.co/subscribe 
Work with our recruiting firm → https://talent.fitt.co/
Follow us on Instagram → https://www.instagram.com/fittinsider/
Follow us on LinkedIn → linkedin.com/company/fittinsider 
Reach out → insider@fitt.co