Focus and Flourish

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Two years ago, we recorded our most downloaded episode on diversifying income streams as photographers. A lot has changed since then - in our businesses, in the industry, and in how we think about growth.
In this updated episode, we’re sharing what our income mix looks like now, what surprised us about how those shifts happened, and which revenue streams turned out to be worth the time and energy (and which didn’t).
We talk honestly about balancing client work with education, digital products, and experimental ideas - including what we’ve stepped away from and why. We also break down how we decide whether something is sustainable, scalable or simply a distraction.
If you’ve ever wondered whether you should diversify - or felt overwhelmed by the idea of adding 'one more thing' - this episode will help you think strategically instead of reactively.

Because diversification isn’t about doing more.
It’s about growing your business in a smarter way.

Focus & Flourish, Photography Business Talk is a podcast for food photographers and creative entrepreneurs who want to build sustainable, confident, and profitable businesses. Hosted by food photographers Marta Grabowska and Linda Hermans, the show explores income growth, pricing, marketing, systems, mindset, and long-term strategy - helping photographers create businesses that evolve with them instead of exhausting them.

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If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Your support means a lot! ♥️

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Your support means a lot! ♥️
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This is the shift that separates hobbyists from professionals.
Treating your photography like a business isn’t about becoming less creative - it’s about becoming more intentional, confident and sustainable.
In this episode, we’re unpacking what actually changes when photographers stop treating their work like a passion project and start running it as a professional service. From how you communicate and price your work, to how you manage clients, boundaries, and decisions this conversation is all about the identity shift that quietly transforms everything.
We explore why confidence isn’t something you wait for, how structure protects creativity rather than stifling it, and why clarity in language, systems, and boundaries leads to better clients and calmer businesses.
This episode is especially relevant if you’re feeling stuck between 'serious hobbyist' and 'professional', or if your business looks successful on the outside but still feels chaotic behind the scenes.

Focus & Flourish, Photography Business Talk is a podcast for food photographers and creative entrepreneurs who want to build sustainable, confident, and profitable businesses. Hosted by food photographers Marta Grabowska and Linda Hermans, the show blends honest conversations with practical insight around mindset, pricing, workflows, marketing, and long-term growth - helping photographers step into professionalism without losing their creativity.

Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📸

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Your support means a lot! ♥️

Your portfolio might be full of beautiful images - but is it actually helping you book the work you want?
In this episode, we’re unpacking some of the most common portfolio myths photographers are taught early on, and why so much of that advice ends up doing more harm than good. From the pressure to show everything you can do, to the idea that more variety equals more opportunities, we talk honestly about what we were told, what didn’t work, and what shifted once we started treating our portfolios as positioning tools - not proof of versatility.
We explore why portfolios are meant to communicate clarity, not range for the sake of it, how too much variety can confuse potential clients, and what actually changes when you start showing the work you want to be hired for. We also touch on how to approach portfolio shifts if you’re not booking your dream projects yet.
If you’ve ever wondered why your most loved images aren’t converting into aligned enquiries, this episode will help you rethink how your portfolio works for your business.

Focus & Flourish, Photography Business Talk is a podcast for food photographers and creative entrepreneurs who want to build intentional, sustainable, and profitable businesses. Hosted by food photographers Marta Grabowska and Linda Hermans, the show blends honest conversations with practical insight around portfolios, pricing, pitching, workflows, marketing, and mindset - helping photographers position themselves clearly, attract aligned clients, and grow with confidence.

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If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Your support means a lot! ♥️

Our Food Photography Business Mastermind is now open for enrollment: subscribepage.io/photo-business-mastermind 🫶

What would it actually feel like to work with more clarity, confidence and ease in 2026?
In this episode, we’re reframing business operations - not as boring admin, but as creative protection and freedom. We talk about the moment most photographers reach when winging it is no longer sustainable, even if the work is coming in.
We explore what life and business feel like before solid systems are in place, the subtle (and not-so-subtle) signs that operations aren’t working, and where photographers quietly leak time, money and confidence when everything lives in their head.
Rather than giving step-by-step systems, this conversation is about awareness: what changes when you know exactly what happens from first enquiry to final delivery, and how strong operations support better pricing, boundaries and decision-making.
We also share why Business Operations is the first pillar we focus on inside the Focus & Flourish Business Mastermind in Q1, why this season of the year is so powerful for setting foundations and what kind of momentum becomes possible when you stop putting this work off.
If you’ve ever thought 'My business could feel calmer and more intentional than this', this episode is for you.

Focus & Flourish, Photography Business Talk is a podcast for food photographers and creative business owners who want to build sustainable, profitable businesses without burnout. Hosted by Marta and Linda, each episode explores the behind-the-scenes decisions that shape long-term success - from systems and pricing to marketing, mindset, and client experience - helping photographers grow with clarity and intention.

Join our 2026 Food Photography Business Mastermind 🫶

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If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Your support means a lot! ♥️

Join our free, 2-day workshop on 21 & 22 January 2026: ⁠⁠subscribepage.io/businessworkshopwaitlist⁠⁠

'How far can you really go with natural light in food photography?'

This listener question sparked a conversation we had to have.

Spoiler: this is not a natural vs artificial debate, and it’s definitely not about picking sides.
In this episode, we unpack the very real pressure many food photographers feel online to move toward artificial lighting and whether that pressure actually reflects real client work.

We share our personal journeys with light, where we started, what we use now, and how our lighting choices have evolved alongside our businesses. We talk honestly about fear, identity, confidence and the misconception that using one lighting approach makes you more or less 'professional'.

You’ll walk away with a clear framework for deciding when natural light makes sense, when artificial light is the better tool and why learning to understand light matters far more than the gear itself.

If you’ve ever felt unsure, behind, or pressured by what you see on Instagram - this episode is your permission slip to do things your way.

Focus & Flourish, Photography Business Talk is a podcast for food photographers who want to build sustainable, confident, and creatively fulfilling businesses. Hosted by Marta and Linda, the show explores the real decisions behind photography careers - from lighting and workflow to pricing, marketing, mindset and long-term growth - helping photographers make choices that support both their work and their lives.

Join our free, 2-day workshop on 21 & 22 January 2026: ⁠⁠⁠subscribepage.io/businessworkshopwaitlist⁠⁠⁠

Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📸

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Your support means a lot! ♥️