We’re firm believers that great photography is more about skill than kit.Creativity, storytelling, and understanding light will always matter more than having the latest gear. But since many of you have asked, we’re pulling back the curtain on what we use to get the job done.In this episode, we share the cameras, lenses, and tools we rely on in our food photography work and why we chose them. We’re also chatting about our experience with Tether Tools (our Season 2 sponsor!) and how tethering has helped improve our workflow on set.LINDA’S GEARBODY + LENSES: Sony a7c Mark II24-70 mm lens50 mm f/1.890 mm macro35 mm16-35 mm70-200 mmTRIPOD:Manfrotto Befree GT XPROLIGHTS:2 x ZHIYUN MOLUS X100 Pro [Official] Video Light 100W with 2600mAh BatterySOFTBOX:90 cm octagonal soft box MARTA’S GEARBODY + LENSES:Canon EOS 5D Mark IVCanon 50 mm f/1.4 EF USMCanon 100 mm f/2.8 L EF Macro IS USMCanon 24-70 mm f/2.8 L II EF USMK&F Concept Variable Fader ND FilterTRIPOD:Manfrotto MT055 XPRO 3 with ball head MHXPRO-BHQ2LIGHTS:Godox TT685 Speedlight for Canon mounted onto a Bowens mount attached to a light stand Godox Trigger X2T for CanonGodox SL150W continuous video lightSOFTBOX:80x120 cm soft boxTHANK YOU to Tether Tools for sponsoring this season of the podcast 🧡Use our code FOCUS10 for 10% off your next purchase in the Tether Tools store: https://tethertools.com/?ref=167.Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business. Follow us on Instagram 📸If you'd like to support our podcast, you can contribute by buying us a coffee through this link. Your support means a lot! ♥️
--------
46:16
--------
46:16
From Quitting to Winning with Food Photography Corner
Ever felt like walking away from it all? You’re not alone.In this special crossover episode with Rosslyn and Mikyla from the Food Photography Corner Podcast, we’re getting real about the moments we almost gave up on our food photography journeys - and how we turned things around.We talk about the early struggles, the biggest challenges (hello, money stress, burnout, and self-doubt), and the powerful turning points that helped us keep going. From mindset shifts to business wins, practical strategies, and the support systems that lifted us up - this is a raw and honest look at the reality behind the glossy images.If you're in need of a reminder that you're not alone - and that growth is still possible - this one’s for you.RESOURCES WE MENTION:'The Mountain Is You' by Brianna Wiest Food Photography Corner Podcast (hosted by Rosslyn & Mikyla)Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business. Follow us on Instagram 📸If you'd like to support our podcast, you can contribute by buying us a coffee through this link. Your support means a lot! ♥️
--------
1:02:05
--------
1:02:05
“Why Is It So Expensive?” How to Educate Clients on Pricing and Process
One of the trickiest parts of running a creative business? Explaining your pricing in a way that feels confident, professional, and empathetic.In this episode, we talk about how to educate clients on everything that goes into a photography project - from the planning, creative direction, and logistics, to your workflow, timelines, and what your fee actually includes. We also explore ways to communicate your value through branding tools.And when objections come up? We talk about how to handle them with clarity and grace - whether it’s explaining your fee structure or responding when a client says, “That’s too expensive for us.”THANK YOU to Tether Tools for sponsoring this season of the podcast 🧡Use our code FOCUS10 for 10% off your next purchase in the Tether Tools store: https://tethertools.com/?ref=167.RESOURCES WE MENTION:s01e06: Fee negotiation and money discussionss02e05: The Art of Upselling and Negotiations02e06: How to Position Your Photography ServicesFocus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business. Follow us on Instagram 📸If you'd like to support our podcast, you can contribute by buying us a coffee through this link. Your support means a lot! ♥️
--------
26:08
--------
26:08
How to Position Your Photography Services - Focus and Flourish
Many photographers struggle to communicate the true value of their work and as a result, their services are often seen as just another expense.In this episode, we explore how to shift that perspective.We discuss why F&B brands need strong visual content, the real pain points creatives help solve, and how impactful imagery can directly benefit a client’s business. From improving brand presence to driving sales, we break down the tangible value of what we do and how to confidently price your services to reflect it.THANK YOU to Tether Tools for sponsoring this season of the podcast 🧡Use our code FOCUS10 for 10% off your next purchase in the Tether Tools store: https://tethertools.com/?ref=167.RESOURCES WE MENTION:The ChatGPT Prompt:Create a buyer persona for a marketing director [Job Role] with [10 Years Experience] who works at a company in a in the [food and beverage industry] in Europe [Location] doing £50million [Average Annual Revenue] who is interested in purchasing [food photography services]. Include the following information:Name: fictional nameResponsibilities: Top 5 roles or dutiesGoals: top 5 goals or motivationsChallenges: top 5 needs or challengesDaily Life: a short backstory including relevant emotionsMarta's socials:https://foodsbymarta.com/InstagramBusiness NewsletterLinda's socials:https://lindahermansphotography.com/InstagramFocus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business. If you'd like to support our podcast, you can contribute by buying us a coffee through this link. Your support means a lot! ♥️
--------
27:34
--------
27:34
Winning Bigger Deals: The Art of Upselling and Negotiation - Focus and Flourish
We’re diving into how to get clients on board with larger, longer-term contracts, and how to upsell your services strategically using practical tools.From identifying the right opportunities to structuring offers that feel like a no-brainer, we’re sharing the real tactics that have helped us land our highest-profit jobs to date.If you're ready to boost your revenue and build stronger, longer-lasting client relationships, this episode is for you.THANK YOU to Tether Tools for sponsoring this season of the podcast 🧡Use our code FOCUS10 for 10% off your next purchase in the Tether Tools store: https://tethertools.com/?ref=167.RESOURCES WE MENTION:‘Getting to Yes’ by Roger Fisher, William Ury and Bruce PattonFee Negotiation and Money DiscussionsMarta's socials:https://foodsbymarta.com/InstagramBusiness NewsletterLinda's socials:https://lindahermansphotography.com/InstagramFocus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business. If you'd like to support our podcast, you can contribute by buying us a coffee through this link. Your support means a lot! ♥️
A food photography business podcast aimed at providing food photographers with the knowledge and understanding of essential business practices that will allow them to create thriving ventures.
Portugal