Focus and Flourish

• Visual Storytelling for Food Photographers

  Visual storytelling isn’t just about beautiful images. It’s about creating connection, emotion, and meaning through your work. In this episode of Focus & Flourish, we’re diving deep into what visual storytelling really means for photographers and creatives and how to turn it into a signature part of your business.We’ll walk you through how we plan our shoots, develop concepts, and create visuals that align with both client goals and our creative vision. You’ll learn how to balance structure with imagination, showcase your expertise even when your portfolio is small and use creative or spec photoshoots as powerful portfolio builders.Plus, we’ll share insights from our Visual Storytelling Ebook. A resource designed to help photographers craft stories that stand out and sell. Whether you’re building your brand or refining your process, this episode will help you transform your photography into strategy-led storytelling that attracts your ideal clients.RESOURCES WE MENTION:Visual Storytelling and Photoshoot Planning in Food PhotographyFocus & Flourish is the go-to podcast for food photographers and creative business owners who want to build thriving, sustainable and profitable careers doing what they love.Hosted by Marta and Linda, two professional food photographers and educators, each episode dives deep into the real behind-the-scenes of running a creative business. From marketing and client pitching to pricing, confidence, workflow and mindset.You’ll hear honest conversations, inspiring guest interviews, and practical strategies designed to help you:​Grow your photography business with purpose and confidence​Master social media marketing and SEO for photographers​Develop a strong personal brand identity​Balance creativity with business strategy​Turn your passion for photography into long-term professional successWhether you’re just starting your photography journey or ready to scale your creative business, Focus & Flourish is here to help you do it with clarity, strategy and heart.Hit play, get inspired, and start flourishing. One focused step at a time.Follow us on ⁠⁠⁠⁠⁠⁠Instagram⁠⁠ ⁠⁠⁠⁠📸If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠Your support means a lot! ♥️

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• The Photographer’s Guide to Client Process, Pitching and Relationship Building

  Ever wondered what a polished, professional client process looks like from start to finish? In this behind-the-scenes episode of Focus & Flourish, we’re walking you through our entire photography client workflow from first pitch to final delivery.We share how our pitching strategies have evolved since our earlier 2024 episode, the mindset shifts that have changed how we connect with clients and why a strong proposal and feedback process can completely transform your client experience. You’ll learn how we approach revisions, delivery, and follow-ups and how we use client feedback to spark new opportunities and rebookings.Whether you’re building your first client workflow or refining your current one, this episode will help you create a premium, confidence-driven process that turns inquiries into long-term relationships.RESOURCES WE MENTION:Visual Storytelling in Food Photography eBookFocus & Flourish is the podcast for food photographers and creative entrepreneurs who want to build thriving, profitable and purpose-driven businesses. Hosted by professional photographers Marta Grabowska and Linda Hermans, each episode dives deep into the real-world challenges and strategies behind running a successful creative business. From marketing and client pitching to pricing, mindset and workflow.Whether you’re a freelance photographer, content creator or creative business owner, you’ll find practical insights to help you:Attract and work with your dream clientsMarket your photography business with confidenceBuild a strong personal brand and recognizable visual identityMaster SEO, social media and client communicationBalance creativity with strategy for long-term growthWith honest conversations, inspiring guest interviews and proven business tips, Focus & Flourish, Photography Business Talk helps you turn your creative passion into a sustainable career. Tune in weekly to gain clarity, confidence and actionable strategies to help your photography business flourish.Follow us on ⁠⁠⁠⁠⁠⁠Instagram⁠⁠ ⁠⁠⁠⁠📸If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠Your support means a lot! ♥️

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• At the table with… Sally Hulse

  What does it really take to build a thriving photography business without a huge Instagram following? In this inspiring episode of Focus & Flourish, we sit down with Melbourne-based food, lifestyle and interior photographer Sally Hulse, whose work has been featured in major magazines and alongside iconic chefs like Gordon Ramsay.Sally opens up about her journey from discovering photography to building a business grounded in professionalism, creative identity, and strategy all without relying on massive social media followings.We talk about the power of community, SEO, confidence and staying true to your values while growing at your own pace. Whether you’re an emerging photographer or a seasoned creative, this conversation is packed with mindset shifts, marketing tips and real talk about what sustainable success actually looks like.Where you'll find Sally:InstagramPortfolioBlog for PhotographersResources for PhotographersNewsletter for PhotographersRESOURCES WE MENTION:​Mailsuite Focus & Flourish is the go-to podcast for food photographers and creative business owners who want to build thriving, sustainable and profitable careers doing what they love.Hosted by Marta and Linda, two professional food photographers and educators, each episode dives deep into the real behind-the-scenes of running a creative business. From marketing and client pitching to pricing, confidence, workflow and mindset.You’ll hear honest conversations, inspiring guest interviews, and practical strategies designed to help you:​Grow your photography business with purpose and confidence​Master social media marketing and SEO for photographers​Develop a strong personal brand identity​Balance creativity with business strategy​Turn your passion for photography into long-term professional successWhether you’re just starting your photography journey or ready to scale your creative business, Focus & Flourish is here to help you do it with clarity, strategy and heart.Hit play, get inspired, and start flourishing. One focused step at a time.Follow us on ⁠⁠⁠⁠⁠Instagram⁠⁠ ⁠⁠⁠📸If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠Your support means a lot! ♥️

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• Social Media Marketing for Photographers: What Works (and What Doesn’t)

  Social media can feel like a full-time job. But when used strategically, it can also be one of the most powerful tools for building your photography or creative business. In this episode of Focus & Flourish, we’re breaking down exactly what’s worked for us (and what hasn’t) when it comes to Instagram, LinkedIn, and beyond.From creating a strong personal brand identity to connecting your content with real pitching opportunities, we share practical tips on how to use social media with intention. And without burning yourself out.Whether you’re just starting to market your creative work or ready to refine your strategy, this conversation will help you show up online in a way that actually attracts clients.Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business. Follow us on ⁠⁠⁠⁠Instagram⁠⁠ ⁠⁠📸If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠Your support means a lot! ♥️

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• Will AI Replace Photography? The Future of Creative Business

  AI is changing the way we create, work, and run our businesses. And as photographers, that can feel both exciting and overwhelming.In this episode of Focus & Flourish, we’re diving deep into how AI is already showing up in our photography businesses, from editing and pitching to content creation and idea generation.But we’re not stopping there. We’re asking the bigger questions too: Will AI take over creative work? What’s the impact on the environment and society? And how can we, as photographers and creatives, build businesses that use AI thoughtfully while still giving back?If you’ve ever wondered how to embrace AI without losing your artistry, or how to future-proof your creative business in an ethical, inspiring way, this episode is for you.Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business. Follow us on ⁠⁠⁠⁠Instagram⁠⁠ ⁠⁠📸If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠Your support means a lot! ♥️

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