Honest Tattooer Podcast

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Matt Truiano hosts this week as the crew starts of the talks with what they did this week. Buck starts a freehand half-sleeve of a green lion with a grapevine tail eating the sun; Vega paints Halloween flash and books a Turkish/Eurasian floral tile tattoo; Matt finishes a large back cover-up transforming a Cheshire Cat into a turkey vulture and retouches a client’s Garden of Eden throat piece. They then play a “Heads Up!”-style guessing game using common tattoo motifs.
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On the Honest Tattooer podcast, Jon Mesa and Matt Truiano,  welcome back Ryan Roi for his fourth appearance to discuss why tattooers’ bookings dropped and how he pivoted from financial advising to full-time marketing coaching for tattooers. Ryan explains the difference between content and marketing, focusing on deposits over views or followers, and emphasizes local leads, clear location info, consistent calls-to-action, and improving DM-to-appointment conversion (including moving conversations to text). He argues great tattoos are the minimum, while branding, identity, and human connection drive buying decisions, and addresses fear, perfectionism, and dealing with trolls (“block and bless”). Ryan shares success stories, discusses running ads with Meta’s AI targeting, and previews Koroku, an AI-assisted software to organize leads, manage DMs, and generate content ideas from client consultations.
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Jon Mesa and Matt Truiano welcome Josh Adams, creator and host of the tattoo docuseries Skin Deep, to discuss how the show documents tattoo artists, shop culture, and personal stories across seasons in the U.S., New York/LA, and an upcoming London season. Josh shares getting his first tattoo at 14 as rebellion, his background filming musicians and comedians on tour, and why he wanted to highlight tattooers’ stories beyond the work. They talk about choosing artists through referrals, local legends like London’s George Bone, and how shop environments reflect their owners. The conversation covers craft and preparation (including meeting Mike Rubendall), changes in media and phones, AI tools in editing, content-making, industry saturation, economic pressures affecting bookings, and what makes tattooers feel like “pirates.”
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Jon Mesa and Matt Truiano host the Honest Tattoo Podcast with guests Daniela Segal and Gordo. They reminisce about meeting years ago through the No Idols/Bowery shop circle, then discuss a social media project by @martindninja featuring honeycomb-like hexagon tattoos from many artists, using it to compare how different styles and pigments age, including tiny realism, traditional work and fine lines over time. They react to artists complaining about posting process content and connect it to an older black-and-white clip about creative pressure. The episode also covers Pew data suggesting higher income correlates with fewer tattoos, tattoos remaining taboo in Japan, shifting generational trends, tipping culture, and skepticism toward online tattoo schools and claims about fine-line techniques versus skin’s limits.
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Jon Mesa and Matt Truiano do a one-on-one episode about when tattooers need to say no, including turning down projects outside their strengths, designs that are too small, ideas that won’t age well, and clients who change direction or message-bomb before appointments. They discuss balancing honesty with opportunity, sometimes doing simple walk-ins for the experience can lead to bigger work, while also protecting time, enforcing rescheduling boundaries, and avoiding sending drawings that invite outside opinions or theft. Matt shares an email inquiry that shifts from a small spoon tattoo to unrelated references, while Jon recalls a client who switched from a tiger sleeve to a ChatGPT-inspired warrior concept. Vega joins to describe redrawing a flawed, asymmetrical ornamental design into a clean, symmetrical tattoo. They also touch on social media reach, posting choices, freehand vs iPad workflow, and tattoos they no longer enjoy doing.
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