Optimizing Video Content and AI to Market Your Treatment Center with Adam Vibe Gunton
In this episode of Recovery Reach hosted by Andrew, we delve into the transformative power of video marketing in the behavioral health sector. Special guest Adam Vibe Gunton, founder and video marketing expert, shares detailed strategies on producing impactful videos at scale. Discover Adam's personal recovery journey, the highs and lows, and how he turned his experience into a mission to help others through video content. Learn actionable tips on creating videos with limited resources, the effectiveness of short-form and long-form videos, leveraging AI like ChatGPT for content planning, and the significance of authenticity in video marketing. Don't miss this insightful conversation packed with practical advice for anyone in the behavioral health and recovery space.Explore addiction and mental health treatment options: https://recovery.comLearn more about Recovered on Purpose: https://recoveredonpurpose.org/
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Boost Your Treatment Center's SEO with Eric Sachs: EEAT, Trust, and Topical Authority
Welcome to Recovery Reach by Recovery.com! In today's episode, Eric Sachs, CEO of Sachs Marketing Group, dives deep into the world of SEO, EEAT (Experience, Expertise, Authority, Trustworthiness), and how these play crucial roles in the digital marketing strategy of addiction treatment centers. Learn from Eric's journey of 14.5 years in the industry, his personal recovery story, and the practical steps his agency takes to help treatment centers avoid bankruptcy and thrive online. From backlink strategies to ensuring HIPAA compliance and leveraging digital PR, discover actionable insights to enhance your treatment center's online presence and effectiveness.Explore addiction and mental health treatment options: https://recovery.comConnect with Sachs Marketing Group: https://sachsmarketinggroup.com/00:00 Introduction to Recovery Reach00:48 Meet Eric Sachs: CEO of Sachs Marketing Group01:38 Eric's Journey to Recovery and Business04:51 The Importance of Digital Marketing in Treatment Centers05:39 Understanding Google's YMYL and EEAT06:58 Building Topical Authority and Trust13:52 EEAT: Experience, Expertise, Authority, and Trustworthiness22:58 Practical Examples of EEAT Implementation25:12 Licensing and Certifications in Treatment Centers26:20 Importance of Navigable Content27:07 Linking Awards and Certifications28:02 Placement of Certifications on Websites28:53 Fact-Checking and Approval in Content30:02 Building Authority Through Team Pages31:10 Digital PR and SEO Benefits31:50 Understanding Link Juice36:02 Challenges for Small Treatment Centers38:43 Case Study: Strive Forward Recovery42:21 The Future of SEO in the Age of AI44:58 Conclusion and Contact Information
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Unlocking the Growth Engine: Measurement-Based Care in Behavioral Health with Dillon McClernon
In this episode of Recovery Reach, we chat with Dillon McClernon from ERP Health about the transformative power of measurement-based care in behavioral health treatment. Delve into how tracking outcomes isn't just a clinical tool but a strategic growth engine that can enhance marketing, improve payer relationships, and help organizations specialize in a crowded market. Learn how data collection and analysis can inform treatment, create feedback loops, and lead to better patient experiences and organizational success. Whether you're a healthcare provider, marketer, or just interested in the future of behavioral healthcare, this episode offers invaluable insights.Explore addiction and mental health treatment options: https://recovery.comERP Health: https://erphealth.com/
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Master Your Recovery Center's Website: 15 Essential Tips for High Conversion with Clint Mally | Part 2
Welcome to Episode 2 of the Recovery Reach Podcast! Join us as we dive into highly actionable marketing and business strategies for behavioral health leaders, featuring special guest Clint Malley, VP of Content at recovery.com. In this episode, Clint shares tips on differentiating your center with unique therapies, optimizing user experience (UX) on your website, effectively using photos and videos, leveraging Google reviews, and much more. From breaking down complex steps to crafting the ideal CTA, this episode covers it all to help your business scale its impact. Catch it now to learn tactics you can deploy this week to help more people!
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Master Your Recovery Center's Website: 15 Essential Tips for High Conversion with Clint Mally | Part 1
In this episode of the Recovery Reach podcast, we delve into actionable strategies for behavioral health leaders to optimize their treatment center's location pages. Featuring Clint Mally, formerly the Director of Marketing at Sandstone Care and now the VP of Content at Recovery.com, the discussion covers why location pages are critical and how to effectively implement conversion rate optimization. Key takeaways include a robust call-to-action strategy, visual credibility, practical use of a table of contents, and emphasizing unique differentiators. Tune in to discover essential tips that can immediately enhance your center's online presence and conversion rates.00:00 Introduction to Recovery Reach Podcast00:44 Guest Introduction: Clint Mally01:12 Importance of Location Pages03:38 The 3, 3, 2 Situation Explained06:05 Three Types of Persuasion07:46 Two Key Questions for Location Pages10:03 15 Must-Have Elements for Location Pages11:53 Clear Call to Action17:15 Hero Section for Quick Credibility21:29 Table of Contents for Easy Navigation28:00 How We Are Different Section30:27 Conclusion and Next Episode Teaser
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