Ecommerce Playbook: Numbers, Struggles & Growth

In this episode, Richard and Tony break down what agentic commerce actually is, why Shopify and Google’s Universal Commerce Protocol matters, and how AI-driven shopping is quietly replacing traditional websites, checkout flows, and even ads.
Instead of customers clicking through pages, filtering products, and checking out manually, AI agents are beginning to discover products, compare options, negotiate price, and complete purchases on behalf of users. That shift has massive implications for marketers, founders, and operators.
You’ll Learn:
What agentic commerce really means (beyond the buzzwords)

Why product data feeds are becoming the foundation of modern commerce

How Shopify’s agentic checkout connects AI directly to your catalog

What this means for SEO, paid media, and brand discovery

Why reviews, social proof, and product structure matter more than ever

How platforms like Meta are making everything shoppable

What marketers should be paying attention to right now to stay ahead

This episode isn’t about hype—it’s about understanding the infrastructure changes shaping the next era of e-commerce and how to prepare before it becomes the default.
Show Notes:
See how Attentive helps connect people and the brands they love.: https://bit.ly/4ag8oEJ

Explore the PROPHIT System: http://prophitsystem.com

The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have

Creative strategy doesn’t fail because of bad ideas, it fails because it isn’t operationalized.
In this episode, we break down how the Prophit System forecasts creative volume and turns creative production into a predictable, accountable growth lever.
Using a real client example, we walk through how creative demand is modeled against spend targets, why most brands under-produce creative, and how forecasting creative volume eliminates fire drills, guesswork, and performance decay.
We cover:
How the Prophit System calculates monthly creative volume

Why scaling spend without a creative forecast breaks efficiency

The Creative Demand Model and creative scoring framework

How evergreen creative stabilizes performance

How persona-driven ads and AI accelerate creative execution

Operationalizing creative across internal teams and external vendors

Using creative forecasts to plan 12 months ahead — not react week to week

If your team is stuck in reactive creative cycles or struggling to scale efficiently, this episode shows how forecasting creative output — not just media spend — changes the outcome.
Show Notes:
Get Dataships' free A/B test: https://www.dataships.io/demo

Explore the PROPHIT System: http://prophitsystem.com

The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have

Most teams chase growth by adding new tools, dashboards, and AI. But real, durable growth doesn’t come from software, it comes from accountability.
In this video, Taylor breaks down why growth stalls when no one owns the outcome, how daily operating rhythms turn forecasts into action, and what it actually takes to build a system that compounds over time. You’ll see why repetition beats reinvention, how strong teams close performance gaps faster, and why confronting friction is a prerequisite for real growth.
You’ll learn:
Why tools and AI don’t create growth without clear ownership

How accountability turns forecasts into daily action

The operating rhythm behind predictable, repeatable growth

Why most growth systems break in the real world

How clarity, capacity, and accountability work together to scale

If you’re a founder, operator, or marketing leader tired of chasing the next tool, this is how real growth actually gets built.
Show Notes:
Get Dataships' free A/B test: https://www.dataships.io/demo

Explore the PROPHIT System: http://prophitsystem.com

The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have

Forecasts are always wrong — what matters is how fast you respond. In this episode, we break down how top teams diagnose a miss early, tighten the signal-to-action loop, and use daily accountability to get January (and the year) back on track.

In this episode, Taylor explains why the traditional creative loop—analyzing past ads, chasing CTRs, writing briefs, and hoping for better results—isn’t just inefficient, it’s actively hurting growth.
Instead, we break down what actually works in 2026: treating creative like a supply chain, not a brainstorming exercise.
You’ll learn:
Why creative strategy is no longer about ideas or opinions

How to tie creative output directly to financial forecasts and media spend

What a “creative demand plan” looks like in practice

Why volume, velocity, and systems beat “great ads” every time

How the role of creative strategist is collapsing into growth and profit engineering

This conversation is for founders, CMOs, and operators running Meta ads at scale who are tired of guessing, reacting late, and burning money on creative that doesn’t move the business.
If you’re still asking “What should this ad say?” instead of “What does the system need to produce this month?”—this episode will change how you think about creative forever.
Show Notes:
TaxCloud has you covered: https://taxcloud.com/thread/

Explore the PROPHIT System: http://prophitsystem.com

The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have