Digital Transformation Series

In this month’s edition of our Digital Transformation Series, Mehrnaz Campbell chats with Brian Shroyer, a global digital and customer engagement leader with extensive experience across pharma, real estate and B2B hi-tech software.

In this episode, Mehrnaz Campbell chats with Graham Addison, Global Head of Launch & Marketing Excellence at AstraZeneca.
With over 20 years’ experience at Pfizer, Bristol Myers Squibb and AstraZeneca, Graham has led teams through some of pharma’s biggest shifts in marketing and innovation.
Together, they’ll explore how real transformation begins with people - not platforms. From creativity and curiosity to the smart use of technology, they’ll unpack what it really takes to connect with HCPs and patients in today’s changing world.

This month's Digital Transformation Series is another thought-provoking conversation.
Mehrnaz Campbell was joined by Nina Fyhn, Commercial Excellence Manager, Immunology North Europe at Sanofi. 
With over 25 years' experience in pharmaceutical sales roles, Nina brings a wealth of insight and a refreshingly honest perspective.
We discussed:
- The importance of authenticity in communication with HCPs
- Moving away from buzzwords to address real industry challenges
- Why it's time to speak more openly about what’s working and what isn’t working in Pharma

In this episode of our Digital Transformation Series I am joined by the amazing Carlos Eid, MD! 
Carlos is a Medical Doctor and global pharmaceutical professional with over 14 years of experience spanning medical affairs, market access and field medical excellence. 
He currently leads the Cardiovascular Medical Affairs team for International Markets, where he applies his expertise across diverse geographies. 
He is driven by the opportunity to make a meaningful impact on clinical practice and patient outcomes. 
Don’t miss this opportunity to gain valuable perspectives from one of the industry's leading voices. 
#DigitalTransformationSeries #Cheemia #pharma

Mehrnaz Campbell chats with Fi Edwards and Katie Langdon, sisters and founders of Skin + Blister – the agency that exists so that nobody feels lost in healthcare.
 
Managing Director, Fi Edwards, is passionate about impactful communications that help improve lives. Having worked in pharmaceutical marketing for her entire career, Fi loves collaborating with commercial teams to find solutions to big strategic challenges. She is a champion for patients in human and animal health, as well as clinical trials. An empathetic leader who advocates for a remote culture, Fi is determined to retain amazing talent within the creative industry, no matter what life throws their way.
 
Creative Director, Katie Langdon, is an innovator with a huge passion for omnichannel content. Katie leads with purpose and will always speak her mind (with kindness). Katie is a master of taking complex information and making it meaningful, accessible and useful for all. And her creativity works, having won national and international health and wellness awards along the way. Katie is always looking one step ahead and inspires her internal team and external client partners to consider the potential to use AI for good in healthcare.
 
Fi and Katie are on a mission to put the care back into healthcare communications. They are looking forward to delving into the topics of omnichannel communication.