I Do Wedding Marketing Podcast

Valentine’s Day marks the unofficial end of engagement season. And while we’re all hoping for that inquiry rush, today’s episode is about something that works whether your inbox fills up tomorrow… or not.
We’re talking about evergreen content, which is the kind of content that builds trust, drives inquiries, and works behind the scenes long after you hit publish.
It may not be viral, but it is powerful and absolutely critical in the wedding industry.
In This Episode, I Cover:
What evergreen content actually is (and what it’s not)

Why trend-based content isn’t a long-term strategy

The difference between viral posts and strategic posts

5 types of evergreen content every wedding pro should be creating:

Why evergreen content builds trust and filters out misaligned couples

If you’re tired of feeling like you have to chase trends just to stay relevant, if you want content that actually builds trust and books aligned couples, or if you’re ready for social media to feel strategic instead of exhausting, this episode is for you!
Resources Mentioned, Free Trainings and Upcoming Events:
📱 The Social Studio Membership
Where strategy meets simplicity. For $27/month, you’ll get weekly trending audios, evergreen content prompts, plug-and-play Canva templates, and a growing caption library, all designed to help you create content that builds trust, books aligned couples, and makes social media easy and fun!
Join us in the Studio today!
🎟️ Wedding Business CEO Summit
I’m teaching at this year’s Wedding Business CEO Summit! I’ll be sharing my signature KISS Method of Social Media (Keep It Simple, Sweetheart) so you can finally market your business without burnout. Grab your free ticket to catch my training, as well as:
✔ 20+ wedding industry experts✔ Free access to every session✔ Option to upgrade for lifetime replays + bonus trainings
Snag your free ticket today: Click here
🎤 Wedding MBA Speaker-Off
Watch the replay of my session and cast your vote! It’s basically American Idol for wedding education, and it’s a BLAST.
Replay Starts at 1:19:50
Cast Your Vote
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I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP

Coming in hot post-Super Bowl with something that’s been on my mind: Trending content. 
Because what better time to talk about trends than after the most-watched content drop of the year? In this episode of the I Do Wedding Marketing Podcast, I’m diving into some of the top questions I hear from wedding pros:
Should I be jumping on trends?

How often is too often?

And are these trends actually turning into booked clients?

You’re getting my unfiltered take on what’s actually working inside real wedding businesses right now. Because here's the truth: trends can grow your reach, but they are not a full content strategy if you’re trying to get quality inquiries.
Let’s break down how to use trends strategically without relying on them to carry your business.
🎁 Free Gift from This Episode
Want a done-for-you trending post to test out today? I’m giving you the exact plug-and-play Super Bowl meme template our Social Studio members received to turn pop culture into bookings. 
Grab the template here!
🚨 Free Trainings + Big Opportunities for Wedding Pros
🎤 Wedding MBA Speaker-Off
Watch the replay of my session and cast your vote!It’s basically American Idol for wedding education and it’s a BLAST.
🎥 Replay Starts at 1:19:50
🗳️ Cast Your Vote
🎟️ Wedding Business CEO Summit
I’m also teaching at this year’s Wedding Business CEO Summit, where I’m sharing my signature KISS Method of Social Media (Keep It Simple, Sweetheart) so you can finally market your business without burnout.
✔ 20+ wedding industry experts✔ Free access to every session✔ Option to upgrade for lifetime replays + bonus trainings
Snag your free ticket today: Click here
Follow I Do Wedding Marketing 
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I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP

Today’s episode is a masterclass in embracing the luxury wedding marketing with Pearl Farquharson - Founder and Creative Director of the award-winning Boston + Miami event concierge, DELSIE.
With features in Vogue, Essence, The New York Times, and more, Pearl has become a trailblazer in luxury event planning. But her journey? It’s anything but typical.
🎧 Tune in as we cover:
Why luxury isn’t just about price - and what truly defines it

Mindset shifts needed to confidently step into the luxury market 

How manners, etiquette, and education quietly shape luxury client experiences

Why not every business needs to (or should) pursue luxury

How to reverse-engineer pricing based on the life you want - not fear

How raising your prices can create positive impact far beyond your own business

The tools and systems that support a high-end client experience

How authenticity and polarization strengthen a luxury brand

📚 Resources & recommendations from Pearl:
Unreasonable Hospitality by Will Guidara

You Are a Badass at Making Money by Jen Sincero

✨ Pearl’s philosophy? “How you do the smallest things is how you do everything.” Luxury starts long before the event - it’s felt in every email, every touchpoint, every decision.
Connect with Pearl:
Website: bydelsie.com

Instagram: @bydelsie

TikTok: @bydelsie

YouTube: By Delsie

Whether you’re happily mid-market or luxury-bound, Pearl’s commitment to excellence, love for hospitality, and powerful “why” will expand what you believe is possible for you, your business, and your life.
🎙 Subscribe + share this episode with a fellow wedding pro ready to elevate their brand.
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I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP

In this episode of the I Do Wedding Marketing Podcast, we are so excited to welcome back wedding business consultant, strategy expert, and smart-marketing advocate Heidi Thompson, founder of Evolve Your Wedding Business, host of the Evolve Your Wedding Business podcast, creator of the Wedding Business Collective, and architect of the Wedding Business CEO Summit happening February 16 - 20, 2026.
👉 Score your free ticket to the Summit here!
This episode is designed to give you clarity, confidence, real-life strategy you can implement right away, and a sneak peek of what you’ll learn at the Summit.
We dive into:
What’s really causing that lingering business overwhelm

The subtle signs your systems have stopped scaling with you

A 5-minute exercise to instantly refocus your workflow

Why clients are ghosting (and how to turn the trend around)

What’s shifting with 2026 couples (this insight is 🔥)

… And what’s going on at the Wedding Business CEO Summit. Think: strategy over fluff. Connection over surface-level networking. Action over inspiration alone. You’ll learn how to:✨ Build time-saving systems that actually run without you✨ Understand how to meet couples where they actually make decisions✨ Grow sustainably without burnout or bandwidth breakdown✨ Work less with scalable strategies and support
Expect presentations from industry pros, live coaching, and tools you can use right away - including my own session: "The KISS Guide to Social Media: Clarity, Consistency & Client Attraction" (don't miss it!).
Quick Links:
🎟 Register for the Wedding Business CEO Summit
🎙 Listen to Heidi’s Podcast: Evolve Your Wedding Business
💼 Join The Wedding Business Collective
📝 Grab Heidi’s Machete Method
If you’re ready to run your business with more ease, clarity, and consistency, this episode and the Wedding Business CEO Summit are two of the best places to start. Heidi brings both heart and strategy - and we couldn’t be more excited to share this with you.
🎧 Press play, take action, and don’t forget to register!
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I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP

🎉 This episode is not just another episode. It is Episode 200 of the I Do Wedding Marketing Podcast, and I still cannot quite believe it!
Before we dive into this episode’s topic, I just want to say thank you. Whether you have been listening since episode one, found the podcast last year, or you are brand new here, I am so grateful you are part of this community. This podcast has given me so much, and I truly hope it has helped you feel less alone, more supported, and more confident as you grow your business.

For this milestone episode, I invited on someone whose work perfectly ties into the journey of building a sustainable business, Cinthia Onines, the founder of Boda Bliss.

Cinthia is an Online Business Manager and marketing systems architect who helps wedding professionals and creative entrepreneurs organize, automate, and scale their businesses. In other words, she supports all the things most of us tend to avoid until we are completely overwhelmed.
In this conversation, we unpack:
What a marketing system actually is and why it does not have to be complicated

Why marketing tasks and systems are often the first thing to fall off our to do list

Simple ways to show up consistently

When it is time to bring in an OBM and why systems should come before hiring help

How SOPs and marketing systems work together to support long term growth

We also talk about blogging, Pinterest, email marketing, monthly resets, favorite tools, and how to simplify your approach so your business feels lighter, not heavier.
This episode is especially for you if:
Your marketing ideas live in your head, or across multiple notebooks and messages

You know systems matter but keep putting them off

You want your business to grow without burning yourself out

You are craving more ease, clarity, and consistency behind the scenes

Where to find Cinthia and her resources: 
Instagram: https://www.instagram.com/bodabliss/ 

Boda Bliss website: https://bodabliss.com/ 

Boda Bliss Blog: https://bodabliss.com/blog/ 

Monthly Marketing System Checklist: https://bodabliss.com/marketing-systems-audit-for-wedding-pro-complete-guide/ 

Thank you for celebrating Episode 200 with me and for continuing to show up for yourself and your business. See you on the next Wedding Wednesday!
Follow I Do Wedding Marketing 
Instagram: https://www.instagram.com/idoweddingmarketing/

Facebook: https://www.facebook.com/idoweddingmarketing

LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/

Threads: https://www.threads.com/@idoweddingmarketing  

I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP >> https://www.aisleplanner.com/affiliate/IDWMxAP