I Do Wedding Marketing Podcast

Building a successful wedding business takes more than great work and a strong marketing strategy. The relationships you build with fellow wedding professionals, venues, and industry organizations can play a major role in generating referrals, creating new opportunities, and supporting long-term business growth.

In this episode, I'm joined by Jenn Laiacona, President of the Central Florida Wedding Association (CFWA) and Owner of Cona Studios, to discuss the power of relationship-driven business development. Jenn shares how getting involved in her local wedding community helped grow her business, why she approaches every connection as a potential long-term partnership, and how wedding professionals can make networking a more intentional part of their growth strategy.
In this episode, you'll learn:
What relationship-driven business development means

How to turn networking into referrals

Why industry associations are worth exploring

How to make your networking follow-ups intentional and memorable

Ways to provide value to referral partners

How to stand out in a competitive market

Why being easy to work with matters

How to build lasting industry partnerships

Connect with Jenn:
Central Florida Wedding Association: https://www.centralfloridaweddingassociation.com/

Cona Studios: https://conastudios.com/weddings

Cona Studios Instagram: https://www.instagram.com/conaweddings/

Follow I Do Wedding Marketing: 
Instagram: https://www.instagram.com/idoweddingmarketing/

Facebook: https://www.facebook.com/idoweddingmarketing

LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/

Threads: https://www.threads.com/@idoweddingmarketing  

Looking for more? Find our favorite podcast resources, exclusive savings, and more on the I Do Wedding Marketing Resources page: idoweddingmarketing.com/resources

AI is changing the way couples search for wedding professionals, and that means wedding businesses need to think differently about the content they create online.
In this episode, I’m joined by Nicole Londono of Lattes for Lunch to break down the relationship between blogging, SEO, and AI optimization (AIO). Nicole explains how AI-powered search is changing online visibility, why couples are searching with more specific and nuanced queries, and what wedding professionals can do to increase their chances of being found and recommended.
In this episode, you’ll learn:
The difference between SEO and AIO

How couples are using AI to search

Why blogging still matters in the age of AI

What wedding pros should blog about

Why expertise matters more than keywords

How directories can support visibility

Why Nicole cautions against copy-and-paste AI content

When to update old blog posts

How to make your content more brand-centered

About Nicole Londono
With over a decade of experience, Nicole Londono takes a brand-centered approach to AIO, SEO, and messaging for wedding industry professionals. Through Lattes for Lunch, she helps wedding pros strengthen their online visibility and create businesses that are more easily discovered by their ideal couples.
Connect with Nicole:
Instagram: https://www.instagram.com/lattesforlunch/

Website: lattesforlunch.com

Follow I Do Wedding Marketing: 
Instagram: https://www.instagram.com/idoweddingmarketing/

Facebook: https://www.facebook.com/idoweddingmarketing

LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/

Threads: https://www.threads.com/@idoweddingmarketing  

Looking for more? Find our favorite podcast resources, exclusive savings, and more on the I Do Wedding Marketing Resources page: idoweddingmarketing.com/resources

Preferred vendor lists can be one of the most powerful referral sources for wedding professionals, but earning a spot on the right lists requires more than simply asking to be added.
In this episode, I am joined by Kevin Dennis, founder of Fantasy Sound Event Services and host of the Mind Your Wedding Business podcast, to break down how wedding pros can strategically build relationships with venues, planners, and other referral partners. Kevin shares why nearly 85% of his company’s clients come from venue lists, what wedding pros should expect from these relationships, and why getting onto a list is only the beginning.
We also discuss the long game of becoming a preferred vendor, how to stay top of mind without relying on generic gifts or cold pitches, pay-to-play and commission-based lists, and how to determine which relationships are actually worth pursuing for your business.
In this episode, you’ll learn:
Why preferred vendor lists matter

How to get on the right vendor lists

What to expect once you’re on a list

Why relationship-building takes time

How to stay top of mind with venues and planners

How to stand out in a saturated market

Ways to provide value beyond referrals

Why fellow vendors and competitors can be great referral sources

About Kevin Dennis
Kevin Dennis is a longtime wedding industry professional, speaker, and founder of Fantasy Sound Event Services and the WeddingIQ blog. With extensive experience in event technology and business, Kevin has served on the boards of organizations including NACE and WIPA and regularly shares his expertise through industry publications and speaking engagements.
As host of the Mind Your Wedding Business podcast, he helps wedding professionals strengthen their businesses through practical conversations around sales, marketing, client service, technology, and more.
Follow I Do Wedding Marketing: 
Instagram: https://www.instagram.com/idoweddingmarketing/

Facebook: https://www.facebook.com/idoweddingmarketing

LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/

Threads: https://www.threads.com/@idoweddingmarketing

There are so many great wedding industry events happening over the next few months, so in this solo episode, I’m sharing the conferences, summits, workshops, and educational opportunities I’m most excited about. Some are virtual, some are in person, several are completely free, and I’ll even be teaching at a few of them!
If you love a good mix of education, connection, and fun, grab your calendar and start planning your fall semester.
Five days of virtual education, downloadable resources, live community events, and an incredible lineup of wedding industry educators. I’m teaching How Gen Z Chooses Wedding Professionals Online, alongside several past podcast guests!
Register for the Book More Weddings Summit: https://go.bookmoreweddingssummit.com/registration-page?am_id=ninaaddeo2278 
I’m teaming up with Devon Balicki of Design and Devon for this  free webinar at 9 am PT | 12pm ET about helping the right couples find your business, trust you before they inquire, and recognize themselves in your website. I’m so excited for you to meet Devon!
Register for the free webinar: https://design-devon.kit.com/aug-2026-webinar 
I’m taking the mainstage in Orlando to teach Social Media as an Operational System, Not a Trend-Chasing Task at the CFWA’s 9th Annual Educational Conference.
Grab your ticket and use code SPEAKER20 to save $20: https://cfwasummit.com/registration/ 
Dana Bahr and I are combining our Pinterest and social media expertise for a free workshop designed to help you get your marketing ready for engagement season. Think of it as your back-to-school reset, but we’re getting back to booked!
Register for Back to Booked: https://us06web.zoom.us/meeting/register/uqL_AYo-TNCMFcqJUcHwTA#/registration 
I attended the very first Event Summit in Miami in 2025 and absolutely loved it, so it had to make this list! It’s unlike a lot of other industry conferences, with a unique speaker lineup and an experience intentionally designed to move you from awareness to action.
Learn more about The Event Summit: https://theeventsummit.com/
My first mentor and dear friend Latasha James is hosting this intimate event with Elena Krumlowsky, covering everything from pricing and capacity to scaling, hiring, brand partnerships, and creative business growth.
And yes, it’s designed for social media managers, but if you’re not outsourcing your marketing, you ARE your social media manager!
Learn more about The Marketer’s Edit and use code NINA! for 20% off in-person tickets: https://www.themarketersedit.com/ 
Finally, we’re heading to Las Vegas for one of the biggest wedding industry conventions of the year! I attended WeddingMBA early on in building I Do Wedding Marketing and LOVED the experience.
Learn more about WeddingMBA: https://weddingmba.com/ 
There is SO much happening over the next few months, and many of these opportunities are free or reasonably priced. For the bigger investments, you still have time to plan ahead and decide what makes sense for you and your business.
And, of course, the learning continues right here! I have plenty of new interviews coming to the podcast, and if you love the free workshops with Devon and Dana, I may just have to make these a monthly thing.
Follow I Do Wedding Marketing: 
Instagram: https://www.instagram.com/idoweddingmarketing/

Facebook: https://www.facebook.com/idoweddingmarketing

LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/

Threads: https://www.threads.com/@idoweddingmarketing  

August 17-21: Book More Weddings Summit
August 18: Turn Browsers Into Bookings
August 24–25: Central Florida Wedding Association Summit
September 17: Back to Booked
October 6: The Event Summit
November 7: The Marketer’s Edit
November 17: WeddingMBA

If Pinterest has been sitting on the back burner of your marketing strategy, this episode is your sign to take another look.
I'm joined by Pinterest Marketing Strategist Dana Bahr, who spent more than a decade in wedding and event planning before helping wedding pros use Pinterest to generate consistent, organic leads year-round.
In this episode, we're breaking down how Pinterest isn't social media, it's a search engine, and why that's such a powerful opportunity for wedding professionals. We also talk about how Pinterest and Instagram work together, why keywords matter, and the biggest mistakes keeping wedding pros from getting discovered by couples who are actively searching for their services.
Why Pinterest is different from Instagram and other social platforms.

How Pinterest helps couples find you before they ever inquire.

The importance of keywords and location-based searches.

Common Pinterest mistakes wedding pros make.

Why now is the perfect time to prepare for engagement season.

Plus... Dana and I are giving you a little sneak peek of something exciting coming in September! 👀 If you're ready to head into booking season with a stronger marketing strategy, you won't want to miss what's coming.
Mentioned in this episode:
✨Back to Booked Workshop with Nina Addeo and Dana BahrJoin us September 17th at 12 PM ET to prepare for engagement season by combining Pinterest and social media into one cohesive marketing strategy. Think of this as your Q4 or "back-to-school" reset for your business—while the kids are heading back to school, you're getting back to booked!
https://us06web.zoom.us/meeting/register/uqL_AYo-TNCMFcqJUcHwTA
✨The Styled Pin CollectionDana's monthly Pinterest membership that includes 30 plug-and-play pin templates, monthly Pinterest trend reports, those Pinning Parties we were talking about, and so much more!
https://ddvirtualmanagement.com/styled-pin-collection 
✨The Unapologetic Pinner PodcastDana's podcast for Pinterest marketing and business tips.
https://open.spotify.com/show/61SEoLcrVlZEMkT5BIhUa1 
Follow I Do Wedding Marketing: 
Instagram: https://www.instagram.com/idoweddingmarketing/

Facebook: https://www.facebook.com/idoweddingmarketing

LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/

Threads: https://www.threads.com/@idoweddingmarketing