I Do Wedding Marketing Podcast

• Ep. 193 | SEO, AI & Websites: What Actually Matters for Wedding Businesses with Marc McIntosh

  Is your website silently sabotaging your sales? In this episode of the I Do Wedding Marketing Podcast, I’m joined by Marc McIntosh, CEO and co-founder of Team Wedding Marketing, to unpack one of the most overlooked issues in the wedding industry: underperforming websites.Let’s be real, if your website hasn’t seen a refresh since 2020 (or before), it could be quietly costing you bookings, inquiries, and trust. Your social content may be working hard to drive traffic, but if your site isn’t converting, you’re losing leads before they even fill out a form.That’s why I brought in Marc.Before launching Team Wedding Marketing, Marc spent 25 years as a successful wedding show producer. His work has made him a nationally recognized speaker, writer, and marketing strategist, sharing insights with thousands of wedding pros around the world.Over the years, Marc noticed a common challenge across the industry: most wedding professionals excel at delivering unforgettable events, but struggle to consistently sell their services. That’s where Team Wedding Marketing comes in. With deep knowledge of the wedding industry’s pace, pressures, and seasonality, Marc and his team offer targeted strategies that help wedding pros boost sales and reclaim their time, so they can focus on what they love most.🎧 In this value-packed conversation, we cover:The real role your website plays in your sales funnelAI & websites: what’s worth using (and what to skip for now)The #1 copy mistake most creatives makeWhat makes a homepage work harder (hint: it’s not just the design)How to plug the “leaks” in your sales funnel with simple fixesWhether you're ready for a full website overhaul or just want quick wins to boost conversion, this episode is your starting point. This episode is truly a masterclass in wedding websites, SEO, and marketing!Free Gift from Marc for I Do Wedding Marketing Listeners 🎁Marc is offering a FREE 30-minute website audit just for listeners of this episode, where he’ll:Walk through your site live on ZoomShow you what’s working (and what’s quietly costing you bookings)Point out quick fixes you can make right away👉 Grab your free audit here: teamweddingmarketing.com/idwmNo pressure, no obligation - just real feedback you can use whether you hire his team or not!Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCASTFollow I Do Wedding Marketing InstagramFacebookLinkedInThreadsI Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP

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• Ep. 192 | One of the Most Underrated Success Metrics in Business

  In this solo episode, I’m talking about one of the most underrated success metrics in business and marketing - consistency.I just got back from speaking at the American Bridal Consultants Association’s World of Wedding Events in New Orleans, and I left so inspired by the community of wedding professionals who’ve been showing up for decades. It reminded me how powerful consistency really is - whether it’s showing up for your audience, your clients, or yourself.I’m pulling back the curtain on how staying consistent with this podcast helped it become an industry-recognized resource (even when it wasn’t perfect), and how you can apply that same mindset to your social media and business.If you’ve ever struggled with perfectionism, imposter syndrome, or keeping up with your content, this episode is your reminder that showing up (even imperfectly!) is what leads to success.💡 In this episode, I share:Why consistency is one of the most overlooked success metricsHow showing up regularly helps build credibility and trust with couplesThe difference between viral content and what actually convertsSimple ways to stay consistent without burning outWhy networking and vendor relationships thrive on consistencyHow to make follow-ups part of your long-term success planNeed help getting consistent with your social media? Schedule a strategy call with me and let’s build your engagement-season plan together!Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCASTFollow I Do Wedding Marketing InstagramFacebookLinkedInThreadsI Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP

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• Ep. 191 | Plan Your Social Media Calendar for Engagement Season

  It’s almost the most wonderful (and busiest!) time of the year for wedding pros… engagement season! 💍✨In this solo episode of the I Do Wedding Marketing Podcast, I’m taking you behind the scenes of my signature system for building social media calendars that actually move the needle during engagement season.From repetition and messaging to algorithms and realistic posting goals, this episode breaks down how to make your social media an extension of your sales team - so you’re showing up strategically and consistently when newly engaged couples start searching.Repetition is your friend: Don’t be afraid to repeat your message - most followers aren’t seeing every post.Plan with purpose: Decide what your most important message is this season (open dates, special packages, specific venues, etc.) and repeat it weekly.Use your sales calls for content ideas: Take note of client questions and objections - they’re gold for your next post.Leverage AI shortcuts: Tools like ChatGPT can help you turn meeting notes or AI recaps into post ideas quickly.Show up where your couples are: Tag vendors, venues, and use SEO-friendly captions to help Instagram’s algorithm work in your favor.Mix up formats: Share your message through reels, photos, carousels, and stories to keep things fresh.Engagement season is your moment - and with the right message, consistency, and strategy, you’ll be the pro couples find (and fall in love with) first.Need help getting your social media ready? Schedule a strategy call with me and let’s build your engagement-season plan together.Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCASTFollow I Do Wedding Marketing InstagramFacebookLinkedInThreadsI Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAPHere’s What You’ll Learn:

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• Ep. 190 | What Couples Really Want to See on Your Website with Brian Lawrence

  Welcome back to another episode of the I Do Wedding Marketing Podcast and oooh do we have a power-packed episode for you this week! I’m joined once again by my dear friend and wedding-industry legend, Brian Lawrence, a marketing strategist, web designer, and SEO expert who’s helped hundreds of wedding pros turn their websites into lead-generating machines.Brian is a recognized authority in web design and SEO resources for the wedding industry. With a proven track record of creating websites for numerous wedding vendors across the US and Canada, Brian's expertise is highly regarded in the field. His commitment to website accessibility and compliance is underscored by a strong personal dedication to championing the rights of marginalized groups and individuals with disabilities. His proactive approach and practical strategies serve as a valuable resource for those looking to optimize their online presence and provide an inclusive user experience.And in this episode, we’re breaking down what it really means to have a client-centric website - one that doesn’t just look stunning, but actually speaks to your couples’ hearts, builds instant trust, and inspires them to reach out before they ever think twice.💡 We Cover…What a client-centric website really is - and why most wedding pros get it wrongHow to make your website speak to your client’s emotions, not just list your servicesStrategic calls-to-action that feel inviting (not pushy)How to optimize your Google Business Profile so couples actually find you locallyThe secrets behind “near me” search optimization and how to rank in your areaSmart ways to use reviews to improve your copy and SEO (your best sales pitch is already written!)How to make your website inclusive, both visually and verbally, to connect with couplesThe role of venue-specific and culture-specific landing pages for organic search visibilityIf your website’s more “browse and bounce” than “browse and book,” don’t worry - this episode breaks down how to fix that fast.🧰 Connect with Brian LawrenceWebsite: brianlawrence.comSign up for his newsletter for exclusive website and SEO insights, plus access to free chapters of his book From Browsing to Booking (co-authored with Alan Berg)LinkedIn: https://www.linkedin.com/in/localtrafficbuilder/  Thank You to This Episode’s Sponsor, The I Do Society!Learn more about their DIY Advertising Kits and how they’re absolute game-changers. Built by wedding ad experts, they show you exactly how to create Google, Meta & TikTok ads the right way - so you can save $1000s and skip the trial & error. 👉 Peek at the kits here: theidosociety.com/ad-kits💸 And take $100 off with code: Nina If you’re planning to run ads this engagement season (or even thinking about it), this is going to change everything. Go grab your kit while the discount lasts - you’ll be so glad you did. 💕(Offer ends Oct. 31st!)Listen to Mark’s episode: TikTok Ads for Wedding Professionals with Mark Chapman of The I Do Society

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• Ep. 189 | Elevate Your Marketing with Canva Verified Expert Brenda Cadman

  In this episode of the I Do Wedding Marketing Podcast, I sit down with Canva Verified Expert Brenda Cadman, who shares game-changing strategies for cleaning up, organizing, and maximizing your Canva account - especially if you’re a wedding professional juggling brands, clients, and content.Brenda has been teaching Canva techniques since 2019 and previously spent 20 years running a web development company. She’s based in Charlottetown, Prince Edward Island (hello, Atlantic Time!) and focuses on the “unsexy but powerful” side of Canva: organization, brand systems, and time-saving habits.✨ In This Episode, We Dive Into:Why Canva Pro is worth the upgrade for wedding vendorsHow to build a smart, streamlined folder system (no more “copy of copy of” file names!)The secret to looking high-end with free Canva templatesThe real time-saving magic of brand kits and brand templatesTips for making your Canva account team-friendly and turnover-proofWhat folders you actually need - and which to archive right nowWhether you’re a wedding pro designing your own marketing or managing a team, this conversation will help you work smarter, show up more polished, and stay consistently on brand. Don’t just listen - apply what you hear and start creating with confidence!Connect with Brenda:Website: https://brendacadman.com/Resources: Brenda’s Clean Up My Canva Course: Organize designs, uploads, templates, and maintenance workflows with this self-paced, evergreen course.Brenda’s Canva Starter Guides: free starter guides designed to help small business owners learn how to use Canva step by step, so you can create your own branding, marketing materials, and social media content without feeling overwhelmed.Thank You to This Episode’s Sponsor, The I Do Society!Learn more about their DIY Advertising Kits and how they’re absolute game-changers. Built by wedding ad experts, they show you exactly how to create Google, Meta & TikTok ads the right way - so you can save $1000s and skip the trial & error. 👉 Peek at the kits here: theidosociety.com/ad-kits💸 And take $100 off with code: Nina If you’re planning to run ads this engagement season (or even thinking about it), this is going to change everything. Go grab your kit while the discount lasts - you’ll be so glad you did. 💕(Offer ends Oct. 31st!)Listen to Mark’s episode: TikTok Ads for Wedding Professionals with Mark Chapman of The I Do Society

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