I Do Wedding Marketing Podcast

• Ep. 188 | A Fresh Twist on Lead Magnets: Educational Email Courses Explained with Sebastian Dziuk

  Friends, have you ever heard of an educational email course?Because honestly? I hadn’t until recently. And now I’m obsessed... 👀In this episode of the I Do Wedding Marketing Podcast, I sit down with Sebastian Dziuk to talk about a fresh twist on lead magnets: educational email courses.Sebastian is a certified life coach, professional speaker, and U.S. Army Public Affairs veteran who helps LGBTQ+ and ally-owned businesses thrive through meaningful, strategic content. As the founder of Dziuk Studios, he specializes in creating educational email courses that generate high-quality leads and build genuine connections.In this conversation, Sebastian breaks down how to transform your knowledge into a strategic, multi-day email series that positions you as an expert, nurtures leads automatically, and attracts the right couples into your business ecosystem.✨ In This Episode, We Cover:What an educational email course is and why it works better than a PDF downloadHow to use your email sequence to attract and nurture dream clientsTips for setting up your automation and keeping things simpleThe difference between cold outreach and permission-based email marketingHow to craft sequences that convert browsers into booked clientsWhether you’re a wedding planner, photographer, or venue owner, this episode will inspire you to rethink your approach to email marketing, and finally put it to work for you.💥 Mention this podcast when booking his Educational Email Course Lead Magnet Package and receive a free “Book a Call” email sequence - a $3,500 value!Connect with Sebastian:Website: https://www.sebastiandziuk.com/LinkedIn: https://www.linkedin.com/in/sebastiandziuk/Email: [email protected] You to This Episode’s Sponsor, The I Do Society!Learn more about their DIY Advertising Kits and how they’re absolute game-changers. Built by wedding ad experts, they show you exactly how to create Google, Meta & TikTok ads the right way - so you can save $1000s and skip the trial & error. 👉 Peek at the kits here: theidosociety.com/ad-kits💸 And take $100 off with code: Nina If you’re planning to run ads this engagement season (or even thinking about it), this is going to change everything. Go grab your kit while the discount lasts - you’ll be so glad you did. 💕(Offer ends Oct. 31st!)Listen to Mark’s episode: TikTok Ads for Wedding Professionals with Mark Chapman of The I Do Society

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• Ep. 187 | The SEO Secrets Behind Venues That Book with Elizabeth Nelson of Snowmad Digital

  Welcome back to another episode of the I Do Wedding Marketing Podcast! This week I’m joined by Elizabeth Nelson, founder of Snowmad Digital, a digital agency helping wedding venues book out their calendars through smart SEO, beautiful web design, advertising, and automation.Elizabeth’s journey from wildland firefighter to wedding marketing powerhouse is as fascinating as it is inspiring. Together, we dig into what’s really working right now for wedding venues and creative businesses online - and what outdated marketing tactics you can finally let go of.✨ In This Episode, We Cover:Elizabeth’s origin story - how firefighting led to founding a thriving digital agency for venuesThe #1 mistake venues make with SEO (and how to fix it fast)How social media and SEO work together to boost your visibility and trust factorWhat Google actually wants in 2025 (hint: quality, trust, and context > keywords)Google Ads vs. organic SEO - how they complement each other and when to invest in eachWhy your venue needs a landing page (not just a homepage) for better conversionsThe metrics that matter most - and how to tell if your marketing is truly workingElizabeth’s take on trends that need to stop and the underrated tactics venues should try insteadSimple, high-impact ways for venues on a tight budget to start seeing real resultsIf you’ve been wondering how to get more qualified leads, build trust with couples before they ever hit “inquire,” or simply understand what’s actually working in today’s market — this episode is for you. Elizabeth breaks everything down in a way that’s smart, approachable, and immediately actionable. You’ll walk away with fresh clarity, a few myth-busting moments, and a renewed sense of confidence in your marketing.Connect with Elizabeth:Website: https://snowmaddigital.com/ Instagram: https://www.instagram.com/snowmaddigital/ Thank You to This Episode’s Sponsor, The I Do Society!Learn more about their DIY Advertising Kits and how they’re absolute game-changers. Built by wedding ad experts, they show you exactly how to create Google, Meta & TikTok ads the right way - so you can save $1000s and skip the trial & error. 👉 Peek at the kits here: theidosociety.com/ad-kits💸 And take $100 off with code: Nina If you’re planning to run ads this engagement season (or even thinking about it), this is going to change everything. Go grab your kit while the discount lasts - you’ll be so glad you did. 💕(Offer ends Oct. 31st!)Listen to Mark’s episode: TikTok Ads for Wedding Professionals with Mark Chapman of The I Do Society

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• Proof It Works: Live-Painter Heidi Nielson’s Incredible Growth Using Organic Instagram Engagement

  This isn’t just another episode of the I Do Wedding Marketing Podcast, this is something very special.Back in Episode 170, I shared my exact Instagram strategy for attracting local wedding leads.Today, we get to hear what happens when someone actually implements it. Enter the one and only Heidi Nielson, a live wedding painter from Los Angeles who went from quietly posting on Instagram here and there… to multiplying her reach, growing her followers, and sparking genuine connections with couples and vendors.In just a few short weeks, Heidi has:Quadrupled her views and boosted her engagement by 600% 🚀Gained nearly 200 new followers through organic engagementTurned Instagram into a positive, inspiring space instead of a stressorStarted posting with confidence and joyThis conversation is packed with encouragement and proof that growth can happen fast when you show up and play the “game” with intention. Heidi’s story will leave you inspired to try the strategy yourself, especially as we head into engagement season!Stay tuned until the very end for a surprise gift that had me completely floored (you’ll want to see this one on YouTube!).Website: withlovefromheidi.comInstagram: @withlovefromheidiLearn more about their DIY Advertising Kits and how they’re absolute game-changers. Built by wedding ad experts, they show you exactly how to create Google, Meta & TikTok ads the right way - so you can save $1000s and skip the trial & error. Listen to Mark’s episode: TikTok Ads for Wedding Professionals with Mark Chapman of The I Do SocietyConnect with Heidi!Thank You to This Episode’s Sponsor, The I Do Society!I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP

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• Ep. 185 Pinterest Made Easy for Wedding Pros with Laura Rike

  Welcome back, Wedding Pros! Today’s episode of the I Do Wedding Marketing Podcast is your official permission slip to finally take Pinterest seriously. If you’ve ever thought, “I don’t get Pinterest” or “I don’t have time for another platform,” this episode will change your mind.Our guest, Laura Rike, is a Pinterest OG - she’s been using the platform since it was invite only (yes, really). Laura has been featured on Social Media Examiner, Tailwind, MeetEdgar, Agorapulse, and Ecamm Network. As a Pinterest strategist and speaker, she’s helped clients generate over $50K in monthly revenue, land on the first page of Google, and get daily targeted leads.In this episode, we dig into:The key differences between Pinterest and social platforms like InstagramHow to get found by ideal couples who are actively planning and ready to bookSetting up your Pinterest profile, boards, and pins for maximum visibilityWhat makes a pin clickable vs. saveable, and why you need bothThe simplest way to find the right keywords for your businessBest practices for linking, repurposing, and repinning your contentHow often you really need to post (hint: it’s more forgiving than you think)And the best part? Laura breaks it all down step-by-step so even Pinterest beginners can take action today.Resources & LinksStart with Laura’s Pinterest MasterclassExplore all of Laura’s trainings, coaching, and templates → laurarike.com/podcastFollow Laura on Instagram: @laurarikeFollow I Do Wedding Marketing Instagram | https://www.instagram.com/idoweddingmarketing/ Facebook | https://www.facebook.com/idoweddingmarketing LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/ Threads | https://www.threads.com/@idoweddingmarketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP

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• Ep. 184 | How Wedding Pros Can Turn Emails Into Booked Clients with Sofia Brown

  We love social media here, but email is one of the most powerful (and underutilized) tools wedding professionals have to build relationships, drive referrals, and stay top of mind with clients.That’s why I invited Sofia Brown, founder of By Sofia Brown, to join me. With deep experience in agency marketing and a unique creative eye as a certified makeup artist, Sofia now helps luxury businesses attract dream clients through SEO-driven blogs, Pinterest, and—of course—email marketing.Together, we explore:✨ Sofia’s email marketing origin story and how she got her start✨ Why email is such a powerful tool for wedding pros✨ The most common misconceptions about starting an email list✨ The very first step to take if you’ve never sent an email campaign before✨ What kinds of lead magnets and opt-ins actually grow your list in the wedding industry✨ How often to email your audience—and what kind of content to send✨ What an effective welcome sequence might look like for wedding vendors✨ How email helps vendors stay top of mind during a couple’s long decision-making process✨ The best beginner-friendly platforms (and why Sofia loves Flodesk)✨ Smart ways to re-engage a “stale” list—even if they’re already marriedWhether you’re brand new to email marketing or looking to refine your strategy, this episode will give you the clarity, confidence, and email scripts to finally put email to work in your wedding business. Sofia’s insights prove that email isn’t just another marketing task—it’s a powerful way to deepen relationships, stay top of mind, and turn past couples into lifelong referral partners. Tune in, take notes, and get ready to see your inbox become one of your strongest tools for growth.Website: bysofiabrown.comInstagram: @bysofiabrownBlog: lifestyledbysofia.comJoin her email list via her website or IG bio!📧 Flodesk – design-forward, beginner-friendly email marketing platform that grows with you📧 Mailchimp – robust, feature-rich option for more advanced testing and customization📖 Building a StoryBrand by Donald Miller – a must-read for every business ownerFollow I Do Wedding Marketing Instagram | https://www.instagram.com/idoweddingmarketing/ Facebook | https://www.facebook.com/idoweddingmarketing LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/ Threads | https://www.threads.com/@idoweddingmarketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP

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