I Do Wedding Marketing Podcast

• Ep. 183 | Behind the Curtain of the Luxury Wedding Industry with Jackie Watson

  What does it really take to work in the luxury wedding market? Spoiler: it’s about more than just bigger budgets.In this episode of the I Do Wedding Marketing Podcast, I sit down with Jackie Watson, Founder of Jaclyn Watson Events and Echelon Creative & Co. Jackie pulls back the curtain on what luxury clients expect, how to market yourself to this niche, and why this level of work isn’t for everyone.Jackie brings over a decade of planning, production, and design experience to the wedding industry. She’s a powerhouse planner and business consultant who has produced multi–six figure and million-dollar weddings. Jackie has spoken on national stages like Wedding MBA and Catersource and is known for her detail-driven, client-focused approach. Through her consulting, she helps wedding pros streamline their businesses and elevate client experiences.The reality of luxury weddings: higher budgets come with higher expectations, constant communication, and significant time investment.How luxury clients choose vendors: why word of mouth and referrals matter most.Marketing to the luxury space: the importance of visuals, social media, branding, and being seen in the right circles.Client psychology: why many high-end clients are introverts, value privacy, and expect concierge-level service.Social media & SEO: how behind-the-scenes content builds trust and why SEO keywords must evolve.Vendor relationships: Jackie’s candid take on commissions, appreciation gifts, and diversifying creative partners.Boundaries & contracts: how she protects her team with honest communication, abuse clauses, and detailed questionnaires.Growth & education: the importance of continuously learning from vendors, conferences, and peers.Instagram: @jaclynwatsonevents and @echeloncreativecoWebsite: jaclynwatsonevents.comFollow I Do Wedding Marketing Instagram | https://www.instagram.com/idoweddingmarketing/ Facebook | https://www.facebook.com/idoweddingmarketing LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/ Threads | https://www.threads.com/@idoweddingmarketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP

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• Ep. 182 | Fake Leads Are Draining Your Budget—Here’s What to Do Instead with Anthony Grant of Olympus Insights

  Are you paying for leads that don’t convert? Join us for the latest episode of The I Do Wedding Marketing Podcast, where we take a hard look at paid wedding directories like The Knot and WeddingWire, and why so many pros are rethinking their value.Guest expert Anthony Grant shares how to spot the pitfalls (fake leads, tough contracts, lost reviews) and where to reinvest your advertising budget for better results. From moving reviews to Google to building a trackable ad strategy, this episode gives you practical steps to take back control of your marketing.About Anthony:Anthony Grant is a former Meta Ads employee turned wedding business analyst and consultant. As the founder of Olympus Insights, he helps wedding pros cut waste, track results, and scale with strategies that actually work. Known for his no-fluff, numbers-first approach, Anthony has helped businesses turn around struggling marketing efforts and generate consistent, quality leads.👉 Book a consult with Anthony: olympusinsights.com/book👉 Join the Facebook Group: The Knot, Wedding Wire, and Other Wedding Advertising Scams!In this episode, we cover:Why wedding pros are rethinking paid directories like The Knot and WeddingWireCommon pain points vendors face with paid directories (fake leads, tough contracts, lost reviews)How Google Business Profiles give you free visibility in local searchHow to build a durable mix of paid ads with the barbell hedge methodThe percentage of revenue you should be reinvesting into marketing and adsPractical retargeting and budget tips for wedding prosResources mentioned:Competitive Research and Keyword Intel: SpyFu and SEMrushPodcasts and Educators: Ben Heath, Alex Hormozi, Nathan Latka, and Big ThinkPodcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST Follow I Do Wedding Marketing Instagram | https://www.instagram.com/idoweddingmarketing/ Facebook | https://www.facebook.com/idoweddingmarketing LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/ Threads | https://www.threads.com/@idoweddingmarketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP

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• Ep. 181 | The Social Media Wake-Up Call Your Wedding Business Needs

  In this episode of The I Do Wedding Marketing Podcast, I’m giving you the advice I’d share with your wedding brand if I wasn’t afraid of hurting your feelings. It’s the honest, unfiltered truth about what’s not working on social media—and what you can fix if you want real results.What You’ll Learn in This Episode:Why video alone is not a strategy for wedding prosThe mistake of relying only on collaborator postsHow to stop getting lazy with your captions (and what to do instead)The kind of posts that actually drive people to your websiteHow to balance reels + photos to both attract and convertVideo isn’t everything. Reels are great for reach, but photos still drive saves, shares, and clicks to your website. You need both.Collabs aren’t a strategy. Not every collaboration helps your brand. Only accept collaborations that showcase your business and serve your audience.Captions matter. “Lindsay & Sam” isn’t enough. Use SEO-friendly captions that include names, locations, and services to get found on Instagram and Google.Your social media should be working as hard as you are. Don’t fall into the trap of chasing trends or taking shortcuts. The right mix of content, strategy, and captions will help you stand out and convert couples into clients.Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST Follow I Do Wedding MarketingInstagram | https://www.instagram.com/idoweddingmarketing/Facebook | https://www.facebook.com/idoweddingmarketingLinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/Threads | https://www.threads.com/@idoweddingmarketingI Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP

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• Ep 180 | How to Build a Wedding Brand That Attracts (and Repels) the Right Clients with Inkpot Creative

  In this episode of The I Do Wedding Marketing Podcast, I had the absolute pleasure of sitting down with KP and Jesse of Inkpot Creative, the powerhouse duo behind bold, personality-driven branding and website design for wedding photographers.We dive deep into:Why your website should repel the wrong clients (and how that actually helps you book more of the right ones).The role of branding, design, and personality in making your business unforgettable.How to ensure your online presence matches your real-life vibe, so potential clients know exactly who they’re working with before they even book.The biggest mistakes wedding pros make with their websites and branding—and how to fix them.When it’s the right time to invest in a rebrand (and how it can reignite your passion for your business).Why showing your values and personality isn’t just allowed—it’s essential.We even chatted about what inspires KP and Jesse’s creative process (spoiler: think books, color psychology, and even a little Schitt’s Creek).If you’ve ever worried that leaning into your personality might scare off potential clients, this conversation will shift your perspective. The truth? Your dream clients are waiting for the real you to show up online.👉 Connect with Inkpot Creative: inkpotcreative.com👉 Follow Inkpot on Instagram: @inkpotcreativePodcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCASTFollow I Do Wedding MarketingInstagram | https://www.instagram.com/idoweddingmarketing/Facebook | https://www.facebook.com/idoweddingmarketingLinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/Threads | https://www.threads.com/@idoweddingmarketing

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• Ep 179 | Mastering TikTok Ads for Wedding Professionals with Mark Chapman of The I Do Society

  In this episode of the I Do Wedding Marketing Podcast, I’m diving into a topic I’ve never covered before — TikTok ads for the wedding industry! I’m joined by Mark Chapman, President of The I Do Society and a true expert in wedding advertising, to uncover how TikTok ads can help you reach your dream couples, build trust, and showcase your brand in a way that converts.Mark shares his journey from running his family’s wedding photography business to becoming a leader in Google, Meta, and TikTok ad strategies specifically for wedding professionals. We talk about:Why TikTok ads are a game-changer for wedding businessesHow to create face-forward and behind-the-scenes ad content that builds instant trustBudget breakdowns for TikTok, Meta, and Google adsThe secret to crafting irresistible offers that get couples to take action — without discounting your servicesWhy a strong organic social media presence is essential to ad successHow to decide when you’re ready to invest in a full ad strategyWhether you’re a seasoned wedding pro or just starting out, this episode is packed with practical tips, budget insights, and creative ad ideas to help you stand out in today’s competitive wedding market.Follow Mark and The I Do Society! https://theidosociety.com/Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCASTFollow I Do Wedding MarketingInstagram | https://www.instagram.com/idoweddingmarketing/Facebook | https://www.facebook.com/idoweddingmarketingLinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/Threads | https://www.threads.com/@idoweddingmarketing

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