I Do Wedding Marketing Podcast

Today’s episode is a masterclass in embracing the luxury wedding marketing with Pearl Farquharson - Founder and Creative Director of the award-winning Boston + Miami event concierge, DELSIE.
With features in Vogue, Essence, The New York Times, and more, Pearl has become a trailblazer in luxury event planning. But her journey? It’s anything but typical.
🎧 Tune in as we cover:
Why luxury isn’t just about price - and what truly defines it

Mindset shifts needed to confidently step into the luxury market 

How manners, etiquette, and education quietly shape luxury client experiences

Why not every business needs to (or should) pursue luxury

How to reverse-engineer pricing based on the life you want - not fear

How raising your prices can create positive impact far beyond your own business

The tools and systems that support a high-end client experience

How authenticity and polarization strengthen a luxury brand

📚 Resources & recommendations from Pearl:
Unreasonable Hospitality by Will Guidara

You Are a Badass at Making Money by Jen Sincero

✨ Pearl’s philosophy? “How you do the smallest things is how you do everything.” Luxury starts long before the event - it’s felt in every email, every touchpoint, every decision.
Connect with Pearl:
Website: bydelsie.com

Instagram: @bydelsie

TikTok: @bydelsie

YouTube: By Delsie

Whether you’re happily mid-market or luxury-bound, Pearl’s commitment to excellence, love for hospitality, and powerful “why” will expand what you believe is possible for you, your business, and your life.
🎙 Subscribe + share this episode with a fellow wedding pro ready to elevate their brand.
Follow I Do Wedding Marketing: 
Instagram

Facebook

LinkedIn

Threads

I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP

In this episode of the I Do Wedding Marketing Podcast, we are so excited to welcome back wedding business consultant, strategy expert, and smart-marketing advocate Heidi Thompson, founder of Evolve Your Wedding Business, host of the Evolve Your Wedding Business podcast, creator of the Wedding Business Collective, and architect of the Wedding Business CEO Summit happening February 16 - 20, 2026.
👉 Score your free ticket to the Summit here!
This episode is designed to give you clarity, confidence, real-life strategy you can implement right away, and a sneak peek of what you’ll learn at the Summit.
We dive into:
What’s really causing that lingering business overwhelm

The subtle signs your systems have stopped scaling with you

A 5-minute exercise to instantly refocus your workflow

Why clients are ghosting (and how to turn the trend around)

What’s shifting with 2026 couples (this insight is 🔥)

… And what’s going on at the Wedding Business CEO Summit. Think: strategy over fluff. Connection over surface-level networking. Action over inspiration alone. You’ll learn how to:✨ Build time-saving systems that actually run without you✨ Understand how to meet couples where they actually make decisions✨ Grow sustainably without burnout or bandwidth breakdown✨ Work less with scalable strategies and support
Expect presentations from industry pros, live coaching, and tools you can use right away - including my own session: "The KISS Guide to Social Media: Clarity, Consistency & Client Attraction" (don't miss it!).
Quick Links:
🎟 Register for the Wedding Business CEO Summit
🎙 Listen to Heidi’s Podcast: Evolve Your Wedding Business
💼 Join The Wedding Business Collective
📝 Grab Heidi’s Machete Method
If you’re ready to run your business with more ease, clarity, and consistency, this episode and the Wedding Business CEO Summit are two of the best places to start. Heidi brings both heart and strategy - and we couldn’t be more excited to share this with you.
🎧 Press play, take action, and don’t forget to register!
Follow I Do Wedding Marketing: 
Instagram

Facebook

LinkedIn

Threads

I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP

🎉 This episode is not just another episode. It is Episode 200 of the I Do Wedding Marketing Podcast, and I still cannot quite believe it!
Before we dive into this episode’s topic, I just want to say thank you. Whether you have been listening since episode one, found the podcast last year, or you are brand new here, I am so grateful you are part of this community. This podcast has given me so much, and I truly hope it has helped you feel less alone, more supported, and more confident as you grow your business.

For this milestone episode, I invited on someone whose work perfectly ties into the journey of building a sustainable business, Cinthia Onines, the founder of Boda Bliss.

Cinthia is an Online Business Manager and marketing systems architect who helps wedding professionals and creative entrepreneurs organize, automate, and scale their businesses. In other words, she supports all the things most of us tend to avoid until we are completely overwhelmed.
In this conversation, we unpack:
What a marketing system actually is and why it does not have to be complicated

Why marketing tasks and systems are often the first thing to fall off our to do list

Simple ways to show up consistently

When it is time to bring in an OBM and why systems should come before hiring help

How SOPs and marketing systems work together to support long term growth

We also talk about blogging, Pinterest, email marketing, monthly resets, favorite tools, and how to simplify your approach so your business feels lighter, not heavier.
This episode is especially for you if:
Your marketing ideas live in your head, or across multiple notebooks and messages

You know systems matter but keep putting them off

You want your business to grow without burning yourself out

You are craving more ease, clarity, and consistency behind the scenes

Where to find Cinthia and her resources: 
Instagram: https://www.instagram.com/bodabliss/ 

Boda Bliss website: https://bodabliss.com/ 

Boda Bliss Blog: https://bodabliss.com/blog/ 

Monthly Marketing System Checklist: https://bodabliss.com/marketing-systems-audit-for-wedding-pro-complete-guide/ 

Thank you for celebrating Episode 200 with me and for continuing to show up for yourself and your business. See you on the next Wedding Wednesday!
Follow I Do Wedding Marketing 
Instagram: https://www.instagram.com/idoweddingmarketing/

Facebook: https://www.facebook.com/idoweddingmarketing

LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/

Threads: https://www.threads.com/@idoweddingmarketing  

I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP >> https://www.aisleplanner.com/affiliate/IDWMxAP

In today’s episode, I’m breaking down how Instagram actually converts for wedding professionals, and why relying on just one type of content (like only reels) often isn’t enough.
Instagram is a full ecosystem, and each content type plays a different role. Reels help you get discovered, portfolio posts build trust, carousels educate and persuade, and stories keep you top of mind. When these pieces work together, couples move from awareness to confidence, and that’s when inquiries happen.
Because weddings are high-ticket, emotional decisions, conversion takes more than one viral video. Couples need multiple touchpoints, context, and reassurance before they’re ready to reach out, and your content should support that journey.
I also share how you can turn one wedding or project into multiple types of content, helping you work smarter instead of just posting more.
Want this all easily planned out for you?
That’s exactly why I created The Social Studio, a membership that gives you weekly reel prompts, trending audios, evergreen content ideas, daily caption prompts for portfolio posts, Canva templates, and more. It’s designed to help you batch and stay consistent without overthinking.
The Social Studio is just $27/month, and you can sign up today right here! 
If you’ve ever focused on just one content type, I’d love to hear how that’s worked for you. And if you enjoyed this episode, leaving a review truly helps this podcast reach more wedding pros.
Thanks for being here. I’ll see you on the next Wedding Wednesday! ✨
Follow I Do Wedding Marketing 
Instagram

Facebook

LinkedIn

Threads

I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP

Welcome to a new year of the I Do Wedding Marketing Podcast! We’ve had so much fun over the years talking all things wedding marketing - but today’s episode is a fresh side of marketing that feels perfectly aligned with New Year energy: speaking opportunities.
If you’ve been a longtime listener, you know I started adding in-person speaking to my business last year. Building my business during the COVID years meant everything was virtual, so stepping onto live stages for the first time felt intimidating - and I know I’m not alone in that.
For me, the secret sauce was taking Meghan Ely’s Wedding Industry Speakers course - the roadmap I didn’t know I needed. It put me on an incredible trajectory, and it’s exactly why I wanted Meghan on the show to kick off 2026. Because when it comes to speaking, PR, and positioning yourself as an industry authority, there are few people more qualified to lead that conversation than Meghan.
You probably already know OFD Consulting, where owner Meghan Ely combines in-the-trenches event experience with a deep love of wedding PR to help her clients take their businesses to new heights. 
As a result, she’s become one of the industry’s most trusted voices, earning press for her clients in outlets including The New York Times, Brides, Martha Stewart Weddings, People, Bridal Guide, Architectural Digest, and Style Me Pretty. She is also a longtime columnist for Special Events and Catersource.
Meghan is a past national president of WIPA, a member of the Allied Council for the National Society of Black Wedding & Event Professionals, and a National Speaker of the Year honoree by NACE. Most recently, RSVP Club named her the 2025 Favorite Educator  - and honestly? I have a feeling she’s about to be one of our favorite guests of 2026.
What we cover in this episode:
Why speaking is one of the most effective ways to build authority and trust in the wedding industry

Who speaking is actually for (B2B, B2C, educators, and tech brands alike)

How speaking can open doors beyond the stage, including new revenue streams

How to know if you’re ready to speak - even without prior experience

Where to start if you’ve never taken the stage before

What Meghan wishes she knew before her first speaking gigs

Why speaker fees aren’t the full ROI (and what really matters)

How to choose a signature talk that aligns with your goals and expertise

How to start small, build confidence, and grow into speaking sustainably

Where to find Meghan + her course
You can learn more about Meghan, her work, and the Wedding Industry Speakers course at:
weddingindustryspeakers.com

ofdconsulting.com

Registration is open through January 21. It runs for eight weeks, is live and recorded, and yes - those office hours are as fun (and helpful!) as they sound.
Onward and upward to 2026!
Follow I Do Wedding Marketing 
Instagram

Facebook

LinkedIn

Threads

I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP