I Do Wedding Marketing Podcast

Welcome back to another episode of the I Do Wedding Marketing Podcast! Today I’m talking about what to do when social media no longer feels like a safe place - and how to rebuild a healthier, more supportive relationship with it, especially as a business owner.I share my own experience of stepping away from social media because being seen felt overwhelming, judgment-filled, and emotionally draining, even while working in social media professionally. From there, I walk through the exact mindset shifts and practical steps that helped me go from hiding online to confidently showing up again.✨ In this episode, I share how to:Protect your digital space by curating who and what shows up in your feedUse muting, snoozing, unfollowing, and blocking as tools - not guilt tripsRecognize emotional triggers like comparison, imposter syndrome, and anxietyGradually get comfortable showing your face online (at your own pace)Reframe social media as a positive, powerful tool for visibility and growthTrain the algorithm to support you instead of stress you outSocial media has become an extension of ourselves, and if it feels unsafe, overwhelming, or draining, it makes sense to pull away. But with the right boundaries and tools, it can become a positive, supportive place again.If I told you the very next thing you posted could connect you with your next booking… would you give it a try?Thank you so much for being here, for listening, and for trusting me with your time. And from me to you, happy holidays from the I Do Wedding Marketing Podcast. ✨🛠 Need Help Getting Started?If you’re managing your own social media and find yourself thinking, “Okay… but what do I even post?” - I created The Social Studio for you.Inside the membership, you’ll find:Weekly trending audiosWeekly trending Reels ideasWeekly evergreen Reels and TikTok promptsMonthly content calendarsReady-to-use Canva templatesIt’s $27/month, and when you join, you immediately get access to past months of content so you’re never starting from scratch.👉 GET IN THE STUDIO HEREFollow I Do Wedding Marketing InstagramFacebookLinkedInThreadsI Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP

As we look ahead to 2026 and 2027, one phrase seems to be everywhere: “Bookings are down.” But is that really the full story?In today’s powerful and eye-opening episode of the I Do Wedding Marketing Podcast, I sit down with Erica Powell, luxury business coach, strategist, and branding designer with over 25 years of experience in high-end sales, to unpack what’s actually happening in the wedding and events industry - and what you can do about it.After witnessing Erica speak earlier this year at a summit in Miami (and watching an entire audience visibly transform in real time), I knew this was a conversation every wedding pro needed to hear.Together, we dive into:Whether or not bookings are truly down industry-wideWhy some business owners are thriving despite economic uncertaintyThe biggest mindset traps holding wedding pros back right nowHow branding, marketing, and sales must work together to attract higher-value clientsHow to shift from booking more clients to booking better clientsWhat younger generations of couples actually care about when choosing vendorsPractical, immediate actions you can take to elevate your brand going into 2026The difference between premium, luxury, and ultra-luxury markets - and how to move upErica also shares tangible strategies you can implement today, including:How and why to archive outdated or misaligned content on your social media and directory listings (especially right now during engagement season)The latest Instagram content format driving new visibilityHow to pre-qualify inquiries without relying on public pricingThis episode is packed with perspective-shifting insights, real-world strategy, and encouragement for anyone who feels uncertain about the future of bookings - or their place in the market.🔗 Free Resources & Ways to Connect with Erica📄 Erica’s Priceless Clients Free Mini-Course🎥 Follow-Up Secrets Free Training📲 Follow Erica on Instagram🌐 Check out Erica’s Website & RetreatsFollow I Do Wedding Marketing InstagramFacebookLinkedInThreadsI Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAPAnd did you hear, we launched the The Social Studio by I Do Wedding Marketing?The Social Studio is a monthly membership for wedding pros who want social media to feel lighter, easier, and way more effective.Inside the Social Studio, you’ll get:💛 Monthly Content CalendarNo more blank-screen panic. Get daily prompts tailored to wedding pros, designed to convert and connect. (We have a full calendar for November for you to start work immediately, AND December is already loaded for those who want to batch-schedule!)💛 Weekly Trending AudiosStop spending hours searching for what’s trending — we’ll do it for you.💛 Weekly Reels TrendsReels concepts built for your niche so you can finally stay consistent without burning out.💛 Weekly Evergreen Video PromptsSo you always have content that works today, next month, and next season.💛 Ready-to-Use Canva TemplatesProfessional, on-brand designs you can personalize in seconds. We just uploaded a trending Wicked: For Good template for members to customize!💛 A Supportive Community of Wedding ProsAsk questions, get feedback, collaborate, and stop trying to do this alone.All for just $27/month. Less than the cost of a lunch date… and guaranteed to save you time every single week! GET IN THE STUDIO HERE

How do you build and nurture a trusted network when our industry can feel competitive, isolating, or downright overwhelming?To explore that question, I brought on Charessa Sawyer, founder of Event Therapy and SCV Productions, licensed social worker, certified event planner, author, and all-around advocate for the humans behind the events.About Charessa SawyerCharessa is the founder of Event Therapy, a mental wellness initiative created specifically for event, hospitality, and entertainment professionals. With a rare dual background as a licensed social worker and certified event planner, she brings a level of understanding that’s unmatched in our industry.She’s also the CEO of SCV Productions, a national event services company, and the author of Event Therapy’s 10 Steps to Ultimate Event Planning.Her mission is simple but powerful: to support the people behind the events so they can thrive both personally and professionally.If you take one thing from this episode…You are not alone. You deserve support. And building a trusted network is not optional, it’s essential for your mental, emotional, and creative well-being.Connect with Charessa & Event TherapyInstagramFacebook Group (public + free to join)WebsiteEmailEvent Therapy MagazineFollow I Do Wedding Marketing InstagramFacebookLinkedInThreadsI Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAPAnd did you hear, we launched the The Social Studio by I Do Wedding Marketing?The Social Studio is a monthly membership for wedding pros who want social media to feel lighter, easier, and way more effective.Inside the Social Studio, you’ll get:💛 Monthly Content CalendarNo more blank-screen panic. Get daily prompts tailored to wedding pros, designed to convert and connect. (We have a full calendar for November for you to start work immediately, AND December is already loaded for those who want to batch-schedule!)💛 Weekly Trending AudiosStop spending hours searching for what’s trending — we’ll do it for you.💛 Weekly Reels TrendsReels concepts built for your niche so you can finally stay consistent without burning out.💛 Weekly Evergreen Video PromptsSo you always have content that works today, next month, and next season.💛 Ready-to-Use Canva TemplatesProfessional, on-brand designs you can personalize in seconds. We just uploaded a trending Wicked: For Good template for members to customize!💛 A Supportive Community of Wedding ProsAsk questions, get feedback, collaborate, and stop trying to do this alone.All for just $27/month. Less than the cost of a lunch date… and guaranteed to save you time every single week! GET IN THE STUDIO HERE

This episode is a big one! I officially announced The Social Studio by I Do Wedding Marketing, a brand-new membership designed to help wedding professionals fall back in love with Instagram and their business again. 💛To set the stage, I’m joined by Taylor Cusick Holman, founder of Enji, to unpack what the State of Small Business report reveals about how much time business owners really have for marketing - and why that matters for wedding pros who are trying to do it all on their own.Spoiler: Most small business owners only have 1–5 hours a week for marketing, and the ones who see the best results are the ones who use that time intentionally.That’s exactly where The Social Studio comes in.The honest reality of DIY marketing as a small business ownerWhat the data says about marketing time & effectivenessWhy having a plan changes everything (hint hint: it literally makes your marketing more effective)The moment Nina realized wedding pros needed something differentThe Social Studio!What is The Social Studio by I Do Wedding Marketing?The Social Studio is a monthly membership for wedding pros who want social media to feel lighter, easier, and way more effective.Inside the Social Studio, you’ll get:💛 Monthly Content Calendar: No more blank-screen panic. Get daily prompts tailored to wedding pros, designed to convert and connect. (We have a full calendar for November for you to start work immediately, AND December is already loaded for those who want to batch-schedule!)💛 Weekly Trending Audios: Stop spending hours searching for what’s trending — we’ll do it for you.💛 Weekly Reels Trends: Reels concepts built for your niche so you can finally stay consistent without burning out.💛 Weekly Evergreen Video Prompts you always have content that works today, next month, and next season.💛 Ready-to-Use Canva Templates: Professional, on-brand designs you can personalize in seconds. We just uploaded a trending Wicked: For Good template for members to customize!💛 A Supportive Community of Wedding ProsAsk questions, get feedback, collaborate, and stop trying to do this alone.All for just $27/month. Less than the cost of a lunch date… and guaranteed to save you time every single week! GET IN THE STUDIO HEREThe Social Studio by I Do Wedding Marketing:

Is your website silently sabotaging your sales? In this episode of the I Do Wedding Marketing Podcast, I’m joined by Marc McIntosh, CEO and co-founder of Team Wedding Marketing, to unpack one of the most overlooked issues in the wedding industry: underperforming websites.Let’s be real, if your website hasn’t seen a refresh since 2020 (or before), it could be quietly costing you bookings, inquiries, and trust. Your social content may be working hard to drive traffic, but if your site isn’t converting, you’re losing leads before they even fill out a form.That’s why I brought in Marc.Before launching Team Wedding Marketing, Marc spent 25 years as a successful wedding show producer. His work has made him a nationally recognized speaker, writer, and marketing strategist, sharing insights with thousands of wedding pros around the world.Over the years, Marc noticed a common challenge across the industry: most wedding professionals excel at delivering unforgettable events, but struggle to consistently sell their services. That’s where Team Wedding Marketing comes in. With deep knowledge of the wedding industry’s pace, pressures, and seasonality, Marc and his team offer targeted strategies that help wedding pros boost sales and reclaim their time, so they can focus on what they love most.🎧 In this value-packed conversation, we cover:The real role your website plays in your sales funnelAI & websites: what’s worth using (and what to skip for now)The #1 copy mistake most creatives makeWhat makes a homepage work harder (hint: it’s not just the design)How to plug the “leaks” in your sales funnel with simple fixesWhether you're ready for a full website overhaul or just want quick wins to boost conversion, this episode is your starting point. This episode is truly a masterclass in wedding websites, SEO, and marketing!Free Gift from Marc for I Do Wedding Marketing Listeners 🎁Marc is offering a FREE 30-minute website audit just for listeners of this episode, where he’ll:Walk through your site live on ZoomShow you what’s working (and what’s quietly costing you bookings)Point out quick fixes you can make right away👉 Grab your free audit here: teamweddingmarketing.com/idwmNo pressure, no obligation - just real feedback you can use whether you hire his team or not!Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCASTFollow I Do Wedding Marketing InstagramFacebookLinkedInThreadsI Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP