I Do Wedding Marketing Podcast

• Ep. 165 | Network to Next Level & Maine Weddings EDU Recap

  In this episode, I reflect on my experience speaking at the Maine Weddings EDU event hosted by Real Maine Weddings magazine. I share what it was like being part of a one-room setup with powerhouse speakers like Adriana McDermott from Ava and the Bee, Mark McIntosh from Team Wedding Marketing, Courtney Donilon from Aisle Planner, Carissa Sawyer from Event Therapy Magazine, Jackie Watson from Jacqueline Watson Event, and even representatives from the Maine Bureau of Alcoholic Beverages! This event offered a unique chance to connect with other wedding pros, not just during sessions but also at an intimate dinner the night before—perfect for real, one-on-one conversations.I learned so much about website strategies, mindset work, and the power of self-care. From how your CRM can impact your mental clarity to finding personal ways to relax—yes, even if that means playing Pokémon Go—this episode is packed with insight and humor. I also tease a future episode with Courtney from Aisle Planner where she’ll go deeper into how systems and mindset go hand in hand. Whether you’re a wedding planner, vendor, or just someone building their brand, this episode is for you.Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCASTFollow I Do Wedding MarketingInstagram | https://www.instagram.com/idoweddingmarketing/Facebook | https://www.facebook.com/idoweddingmarketingLinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/Threads | https://www.threads.com/@idoweddingmarketingI Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP

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• Ep. 164 | Protect Yourself and Your Business When Sh*t hits the fan Nora Shiels of Rock Paper Coin

  In this cozy and inspiring episode, I sit down with Nora Shiels, an industry powerhouse who has built not one but two thriving businesses in the wedding world — Bridal Bliss and Rock Paper Coin. You can't have big growth like Nora has experienced without one thing--knowing that sh*t is going to hit the fan! And Nora has developed systems and strategies that wedding pros can apply to protect themselves, and their businesses. Together, we dive deep into her experiences growing Bridal Bliss into a premier wedding planning company and co-founding Rock Paper Coin to revolutionize the way wedding professionals handle contracts and payments. Nora opens up about the lessons she's learned, the challenges she's overcome, and the advice she would give to anyone dreaming of starting their own event planning business. Whether you’re a budding entrepreneur, a wedding enthusiast, or simply someone who loves a good success story, this conversation with Nora is packed with inspiration, actionable insights, and real talk about what it takes to thrive in a competitive industry. Sign up for Rock, Paper Coin and receive 50% using code IDOWEDDING | https://rockpapercoin.com/Follow Rock Paper CoinInstagram | https://www.instagram.com/rockpapercoinFacebook | https://www.facebook.com/rockpapercoinLinkedIn | https://www.linkedin.com/company/rock-paper-coin/ Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCASTFollow I Do Wedding MarketingInstagram | https://www.instagram.com/idoweddingmarketing/Facebook | https://www.facebook.com/idoweddingmarketingLinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/Threads | https://www.threads.com/@idoweddingmarketingI Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP

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• Ep. 163 | Behind the Scenes of the Wedding Industry’s Biggest Event, Wedding MBA with Shannon Underwood

  In this episode of the I Do Wedding Marketing Podcast, I had the pleasure of speaking with Shannon Underwood, Vice President and Conference Director of Wedding MBA—the premier wedding industry conference. Shannon shared insights into how Wedding MBA evolved from a small, family-run event into a massive gathering that attracts over 6,000 wedding professionals annually in Las Vegas.We discussed the meticulous planning behind the conference, including speaker selection, booth curation, and the vibrant energy of the exhibit floor. Shannon also offered valuable advice for first-time attendees on building an effective schedule and networking within the industry.Whether you're considering attending Wedding MBA, aspiring to be a speaker, or simply curious about what makes this event so impactful, this episode is filled with insider knowledge and enthusiasm.Reserve your ticket for Wedding MBA today at www.weddingmba.comFollow Wedding MBA on Instagram! https://www.instagram.com/theweddingmba/Follow the Host, Nina Addeo:Website: https://www.idoweddingmarketing.com/Instagram: https://www.instagram.com/idoweddingmarketing/Email: [email protected]

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• Breaking into the Luxury Wedding Market with Zoila Castro: Content Creation, Influencer Collabs & Social Media Strategy Ep. 162

  In this episode of the I DO Wedding Marketing podcast, I had the absolute pleasure of sitting down with Zoila Castro—co-founder of Nomad Agency and BTS Bridal Besties—to talk all things luxury bridal marketing and wedding day content creation. We explored how to authentically connect with today’s luxury couples on social media, the growing demand for wedding day content creators, and how to make your wedding content truly stand out on platforms like Instagram, TikTok, and Pinterest. Zoila shared her global background in luxury fashion and bridal marketing, including her incredible work with brands like Galia Lahav.We dug into how to plan content capture during weddings even if you're solo, why B-roll and organic moments resonate with modern brides, and the importance of collaboration between vendors. Zoila also dropped so much wisdom about working with influencers, from evaluating engagement and creating agreements to maximizing visibility through bridal showers. We also touched on selecting cover photos, using trending audio effectively, and optimizing video posts across multiple platforms.This episode is packed with actionable insights for wedding vendors, social media managers, and content creators looking to elevate their presence in the luxury wedding space. Whether you’re just starting out or ready to pitch an influencer, Zoila’s advice is grounded, strategic, and inspiring.Tune in to hear how to reimagine your brand, connect authentically, and thrive in a rapidly evolving wedding market.Follow Zoila Castro:Instagram: @zoicastrouriol and @btsbridalbesties Follow the Host, Nina Addeo: Website: https://www.idoweddingmarketing.com/Instagram: https://www.instagram.com/idoweddingmarketing/Email: [email protected]

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• CRM Systems That Actually Work for Wedding Pros with Amy Pearson Ep. 161

  In this episode of the I Do Wedding Marketing Podcast, I’m thrilled to sit down with Amy Gould, a certified Dubsado specialist and HoneyBook educator, to talk about all things systems, automations, and CRM strategies tailored specifically for wedding professionals. Amy shares how her unexpected pivot from HR to becoming a CRM expert began during the pandemic, and how her passion for streamlining and simplifying led to a full-blown business supporting creatives like us. We dive into the unique needs of wedding pros, from the long booking cycles to the seasonality of our work, and how the right CRM—like Dubsado or HoneyBook—can completely transform the way we manage clients, follow-ups, invoices, and all those tiny details that can otherwise slip through the cracks.If you’ve ever felt overwhelmed by admin tasks, or if you’re still piecing together workflows with sticky notes and spreadsheets, this episode is your permission slip to embrace automation without losing that personal, heartfelt touch that sets your service apart. Amy walks us through how to create a high-touch client experience that feels thoughtful and customized, while still being scalable and efficient.Now is the perfect moment to invest in systems before the wedding season really ramps up. Whether you’re a seasoned pro or still building your brand, you’ll walk away from this episode with real insights into how CRM tools can give you your time back and help you grow your business with confidence and ease.Follow Amy Gould:Website: https://amysgould.com/Instagram: https://www.instagram.com/amyspearson_/Facebook: https://www.facebook.com/amy.s.gouldBook a free discovery call: https://www.amysgould.com/book-a-callNewsletter: https://www.amysgould.com/newsletterYouTube Channel: https://www.youtube.com/@SystemsforCreativesDubsado link to save 20% on your first month or year: dubsado.com/?c=amysgouldcoHoneyBook link: https://share.honeybook.com/amygouldFollow the Host, Nina Addeo: Website: https://www.idoweddingmarketing.com/Instagram: https://www.instagram.com/idoweddingmarketing/Email: [email protected]

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