I Do Wedding Marketing Podcast

• Ep 172 | How Wedding Pros Can Show Up on Google & ChatGPT: SEO in the Age of AI with Sarah Dunn

  Hey friends! It’s Nina Addeo, and this episode of The I Do Wedding Marketing Podcast is one you’re going to want to listen to—maybe twice!Today, I’m joined by none other than Sarah Dunn of Sarah Does SEO—THE go-to SEO expert for wedding pros—and we’re diving deep into how search engine optimization is evolving thanks to AI. If you’ve been wondering why your traffic has changed, how to get featured in Google’s AI Overviews, or if ChatGPT is quietly recommending your competitors... THIS episode is your roadmap to staying visible and booking-worthy in a tech-shifting world.🌟 What you'll learn in this episode:What AI search means for your wedding business visibilityHow you can actually show up in ChatGPT search results (yes, it’s possible!)The one keyword strategy every wedding pro needs to update TODAYWhy sprinkling keywords randomly on your site doesn’t work anymoreHow to use AI responsibly for content creation without losing your expertise or SEO credReal talk: why ChatGPT might hallucinate ponds, ballrooms, and locations that don’t exist 😅Tangible actions to check if you’re being found in AI tools (and what to do if you’re not)💡 Plus, Sarah shares a genius tip on how to reverse engineer your client calls or podcast transcripts into blog posts using AI, without sacrificing originality or accuracy.📲 Ready to future-proof your marketing and become besties with both Google and AI? Hit play now—and don’t forget to use code IDO20 for 20% off Sarah’s Wedding SEO Bootcamp (only for 2 weeks!).👉 Links mentioned:Sign up for Sarah’s free monthly SEO Lunch and Learnhttps://saradoesseo.com/learn/ Enroll in the Wedding SEO Bootcamp with code IDO20 https://saradoesseo.com/wedding-seo-bootcamp/ Follow Sarah on Instagram + Threads: @SarahDoesSEOPodcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCASTFollow I Do Wedding MarketingInstagram | https://www.instagram.com/idoweddingmarketing/Facebook | https://www.facebook.com/idoweddingmarketingLinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/Threads | https://www.threads.com/@idoweddingmarketingI Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP

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• Ep 170 | My Exact Instagram Strategy for Finding Local Wedding Leads

  Welcome to I Do Wedding Marketing! I’m so glad you’re here—whether you’re tuning in via YouTube, Spotify, Apple, or reading this through the blog. This is a solo episode, and I'm walking you through exactly how I grow Instagram accounts for wedding vendors using local and strategic engagement that drives real results—no bots or paid followers here!After last week’s SEO goldmine with Taylor from Aligned SEO (Episode 167) and Steve Fredlund's motivational wisdom (Episode 166), I’m bringing it back to Instagram basics—but with my proven twist.Here’s what I cover in today’s episode:🌟 How I Start Strategic Engagement When Managing a New Instagram Account→ Why I always begin with wedding influencer and regional community accounts 📍 How I Use Geotags to Find Ideal Clients→ Think wineries, romantic restaurants, and flower fields—why those posts often lead me straight to newly engaged couples.🤝 The Power of Vendor-to-Vendor Networking on Instagram→ Why connecting with other wedding professionals is just as important as reaching couples.🎯 Building Local Brand Awareness That Actually Works→ How to tap into local foodie pages and community accounts to boost visibility for wedding and event pros.📈 Why Giveaways Are Instagram Gold – without Posting a Giveaway!→ Exactly how I engage with giveaway participants to attract ideal followers with intent.Plus, I share my personal experience doing all of this during a flight delay at the airport—because real growth doesn’t have to take hours, just focus.✨ Bonus: I introduce our new Resources Page on the site:👉 idoweddingmarketing.com/resources2 (yes, I need to fix that URL, ha!)🔥 Special Offer for I Do Wedding Marketing listeners:15% off 6 months of Aisle Planner Pro, the all-in-one CRM & project management platform for wedding pros.Use code IDWMXAP at checkout.If this episode helped you rethink your Instagram strategy or gave you new ideas, I’d love if you’d subscribe and leave a review. It helps this little podcast that could keep growing and sharing the love with more wedding pros like you!Follow along & connect 📸 Instagram: @IDoWeddingMarketing 🌐 Website: idoweddingmarketing.com 📧 Resources & Offers: idoweddingmarketing.com/resources2#WeddingMarketing #InstagramForWeddingPros #WeddingVendorMarketing #IDoWeddingMarketing #SEOForPhotographers #InstagramGrowthTips #WeddingPlannerTips #InstagramMarketing2025 #WeddingBusinessGrowth #AislePlannerPro

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• Ep 169 | Revenue Generating Activities Every Wedding Pro Needs to Know with Irene Tyndale

  Hey there, wedding pros! In this episode of the I Do Wedding Marketing Podcast, I sat down with the incredible Irene Tyndale—CEO of Irene Tyndale Events and a powerhouse coach for wedding planners. And trust me, this conversation is a goldmine for anyone in the wedding industry looking to turn their passion into profit.We dove deep into Revenue Generating Activities (RGAs)—what they are, how to identify them in your own business, and why they’re absolutely essential if you want to grow with purpose and profit. Whether you're a full-time planner or juggling an “investor job,” Irene breaks down exactly how to shift your mindset and calendar to prioritize the tasks that move the needle.🎯 Here's what you'll learn in this episode:The three RGA buckets every wedding professional should focus on: Money & Finance, Visibility, and OperationsWhy posting only once on social media isn’t enough—and how Irene’s 5 birthday posts + 2 email blasts led to VIP signupsHow to use ChatGPT (aka “Chatty”) to organize your systems and create SOPs with easeIrene’s CEO Day routine + how to carve out intentional CEO time even when you're wearing all the hatsThe importance of knowing your workflows from inquiry to offboarding—and how that clarity gives you back your time and sanityHow networking, upselling, and visibility directly lead to bookings and long-term business growth. Whether you're just getting started or you're scaling and building your team, this episode is your step-by-step guide to identifying what’s truly worth your time.🌟 SPECIAL OFFER: Want to attend Irene’s 2026 Retreat in Atlanta? Use code "IDo" for 20% off! Learn more at irenetyndale.com/retreat📲 Connect with Irene:Coaching IG: @irenetyndaleEvent Planning IG: @ityndaleeventsPodcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCASTFollow I Do Wedding MarketingInstagram | https://www.instagram.com/idoweddingmarketing/Facebook | https://www.facebook.com/idoweddingmarketingLinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/Threads | https://www.threads.com/@idoweddingmarketingI Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP✨ If you're ready to stop feeling scattered and start building a sustainable, profitable business, hit play and dive in. And don’t forget to DM me or email [email protected] — I love hearing what resonated with you!🎧 Listen, share, and leave a review—it helps more amazing wedding pros find this show. 💖#WeddingMarketing #WeddingPlannerBusiness #WeddingProTips #RevenueGeneratingActivities #WeddingIndustry #CEOTime #IreneTyndale #IDoWeddingMarketing #MarketingForPlanners #EventPlanningBusiness #GrowYourWeddingBusiness

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• Ep 168 | Transparency, Pay-to-Play, and Pricing in the Wedding Industry with Mark Caravaggio

  This week on the I Do Wedding Marketing Podcast, I’m thrilled to bring you a deeply honest and much-needed conversation with Mark Caravaggio of Intune Events. If you’ve ever felt confused, frustrated, or even a little burned by gatekeeping, hidden fees, or the infamous “preferred vendor list,” this episode is going to speak to you.Mark and I dive into transparency in the wedding industry—what it really means, why it matters, and how it affects vendors, venues, and, most importantly, couples. We talk about pay-to-play models, vendor commissions, and the hidden costs of getting listed in publications or preferred partnerships. Mark also opens up about his personal journey of walking away from a business model that no longer aligned with his values—even though it accounted for 70% of his bookings.In this episode, we explore:​The emotional weight and vulnerability of being a wedding vendor​How hiding pricing affects client trust and booking rates​Why authenticity and connection beat old-school sales tactics​The truth behind pay-to-play vendor lists and “secret” commissions​What happens when you walk away from 70% of your business to build something better​How to rebuild and thrive after business burnout or vendor trauma💬 Let me know what resonated with you most from this episode! Your feedback means the world—and helps more wedding pros find content like this.👉 And if you haven't already, don’t forget to subscribe, leave a review, and share this episode with a friend in the industry who needs to hear it.🔗 Follow Mark on Instagram + Threads: @intune.events🌐 Learn more: https://intune.eventsPodcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCASTFollow I Do Wedding MarketingInstagram | https://www.instagram.com/idoweddingmarketing/Facebook | https://www.facebook.com/idoweddingmarketingLinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/Threads | https://www.threads.com/@idoweddingmarketingI Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP#WeddingMarketing #PayToPlay #WeddingVendorTransparency #AuthenticMarketing #WeddingIndustry #PreferredVendorList #WeddingBusinessTips #WeddingPodcast

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• Ep 167 | Booking Clients with SEO *finally* Explained! with Taylor Svetlichny of Aligned SEO

  In this episode of the I Do Wedding Marketing Podcast, I’m sitting down with Taylor Svetlichny of Aligned SEO. If SEO feels like a mysterious code you’ve never cracked, you’re not alone—I’m right there with you! But Taylor breaks it all down in a way that’s approachable, smart, and dare I say... fun?We dive deep into:The biggest SEO myths that are holding creative entrepreneurs and wedding pros backWhy simply blogging every week isn’t enough (and how it could actually be hurting your site!)How to do keyword research that actually works—and why one small tweak in a word can make all the differenceThe truth about “near me” searches and how local SEO really worksTips for optimizing your main pages first before getting buried in blog postsHow to turn your podcast show notes and transcripts into powerful SEO contentAnd why having a Google Business Profile is non-negotiable in 2025Taylor also shares her journey from photographer to SEO pro, and why she swears by SEO for building sustainable, high-quality leads—without constantly churning out content.💡 One of my favorite takeaways? That people are already searching for you online—you just need to help Google find you.We even touch on creating speaker pages, optimizing for multiple services, and repurposing content like a boss. If you’ve ever wanted to get leads while sipping your morning coffee, this episode is for you.🎧 Listen in and let me know what your biggest SEO myth was! And if you’re ready to finally make your website work for you, Taylor tells us exactly how we can work with her through her Done-For-You SEO services, monthly blogging packages, and more.🔗 Mentioned Links:Website: https://alignedseo.comInstagram: @AlignedSEOcoPodcast: Coffee & SEOPodcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCASTFollow I Do Wedding MarketingInstagram | https://www.instagram.com/idoweddingmarketing/Facebook | https://www.facebook.com/idoweddingmarketingLinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/Threads | https://www.threads.com/@idoweddingmarketingI Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP

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