I Do Wedding Marketing Podcast

• Ep. 190 | What Couples Really Want to See on Your Website with Brian Lawrence

  Welcome back to another episode of the I Do Wedding Marketing Podcast and oooh do we have a power-packed episode for you this week! I’m joined once again by my dear friend and wedding-industry legend, Brian Lawrence, a marketing strategist, web designer, and SEO expert who’s helped hundreds of wedding pros turn their websites into lead-generating machines.Brian is a recognized authority in web design and SEO resources for the wedding industry. With a proven track record of creating websites for numerous wedding vendors across the US and Canada, Brian's expertise is highly regarded in the field. His commitment to website accessibility and compliance is underscored by a strong personal dedication to championing the rights of marginalized groups and individuals with disabilities. His proactive approach and practical strategies serve as a valuable resource for those looking to optimize their online presence and provide an inclusive user experience.And in this episode, we’re breaking down what it really means to have a client-centric website - one that doesn’t just look stunning, but actually speaks to your couples’ hearts, builds instant trust, and inspires them to reach out before they ever think twice.💡 We Cover…What a client-centric website really is - and why most wedding pros get it wrongHow to make your website speak to your client’s emotions, not just list your servicesStrategic calls-to-action that feel inviting (not pushy)How to optimize your Google Business Profile so couples actually find you locallyThe secrets behind “near me” search optimization and how to rank in your areaSmart ways to use reviews to improve your copy and SEO (your best sales pitch is already written!)How to make your website inclusive, both visually and verbally, to connect with couplesThe role of venue-specific and culture-specific landing pages for organic search visibilityIf your website’s more “browse and bounce” than “browse and book,” don’t worry - this episode breaks down how to fix that fast.🧰 Connect with Brian LawrenceWebsite: brianlawrence.comSign up for his newsletter for exclusive website and SEO insights, plus access to free chapters of his book From Browsing to Booking (co-authored with Alan Berg)LinkedIn: https://www.linkedin.com/in/localtrafficbuilder/  Thank You to This Episode’s Sponsor, The I Do Society!Learn more about their DIY Advertising Kits and how they’re absolute game-changers. Built by wedding ad experts, they show you exactly how to create Google, Meta & TikTok ads the right way - so you can save $1000s and skip the trial & error. 👉 Peek at the kits here: theidosociety.com/ad-kits💸 And take $100 off with code: Nina If you’re planning to run ads this engagement season (or even thinking about it), this is going to change everything. Go grab your kit while the discount lasts - you’ll be so glad you did. 💕(Offer ends Oct. 31st!)Listen to Mark’s episode: TikTok Ads for Wedding Professionals with Mark Chapman of The I Do Society

  --------  

  37:47

  --------

  37:47
• Ep. 189 | Elevate Your Marketing with Canva Verified Expert Brenda Cadman

  In this episode of the I Do Wedding Marketing Podcast, I sit down with Canva Verified Expert Brenda Cadman, who shares game-changing strategies for cleaning up, organizing, and maximizing your Canva account - especially if you’re a wedding professional juggling brands, clients, and content.Brenda has been teaching Canva techniques since 2019 and previously spent 20 years running a web development company. She’s based in Charlottetown, Prince Edward Island (hello, Atlantic Time!) and focuses on the “unsexy but powerful” side of Canva: organization, brand systems, and time-saving habits.✨ In This Episode, We Dive Into:Why Canva Pro is worth the upgrade for wedding vendorsHow to build a smart, streamlined folder system (no more “copy of copy of” file names!)The secret to looking high-end with free Canva templatesThe real time-saving magic of brand kits and brand templatesTips for making your Canva account team-friendly and turnover-proofWhat folders you actually need - and which to archive right nowWhether you’re a wedding pro designing your own marketing or managing a team, this conversation will help you work smarter, show up more polished, and stay consistently on brand. Don’t just listen - apply what you hear and start creating with confidence!Connect with Brenda:Website: https://brendacadman.com/Resources: Brenda’s Clean Up My Canva Course: Organize designs, uploads, templates, and maintenance workflows with this self-paced, evergreen course.Brenda’s Canva Starter Guides: free starter guides designed to help small business owners learn how to use Canva step by step, so you can create your own branding, marketing materials, and social media content without feeling overwhelmed.Thank You to This Episode’s Sponsor, The I Do Society!Learn more about their DIY Advertising Kits and how they’re absolute game-changers. Built by wedding ad experts, they show you exactly how to create Google, Meta & TikTok ads the right way - so you can save $1000s and skip the trial & error. 👉 Peek at the kits here: theidosociety.com/ad-kits💸 And take $100 off with code: Nina If you’re planning to run ads this engagement season (or even thinking about it), this is going to change everything. Go grab your kit while the discount lasts - you’ll be so glad you did. 💕(Offer ends Oct. 31st!)Listen to Mark’s episode: TikTok Ads for Wedding Professionals with Mark Chapman of The I Do Society

  --------  

  43:52

  --------

  43:52
• Ep. 188 | A Fresh Twist on Lead Magnets: Educational Email Courses Explained with Sebastian Dziuk

  Friends, have you ever heard of an educational email course?Because honestly? I hadn’t until recently. And now I’m obsessed... 👀In this episode of the I Do Wedding Marketing Podcast, I sit down with Sebastian Dziuk to talk about a fresh twist on lead magnets: educational email courses.Sebastian is a certified life coach, professional speaker, and U.S. Army Public Affairs veteran who helps LGBTQ+ and ally-owned businesses thrive through meaningful, strategic content. As the founder of Dziuk Studios, he specializes in creating educational email courses that generate high-quality leads and build genuine connections.In this conversation, Sebastian breaks down how to transform your knowledge into a strategic, multi-day email series that positions you as an expert, nurtures leads automatically, and attracts the right couples into your business ecosystem.✨ In This Episode, We Cover:What an educational email course is and why it works better than a PDF downloadHow to use your email sequence to attract and nurture dream clientsTips for setting up your automation and keeping things simpleThe difference between cold outreach and permission-based email marketingHow to craft sequences that convert browsers into booked clientsWhether you’re a wedding planner, photographer, or venue owner, this episode will inspire you to rethink your approach to email marketing, and finally put it to work for you.💥 Mention this podcast when booking his Educational Email Course Lead Magnet Package and receive a free “Book a Call” email sequence - a $3,500 value!Connect with Sebastian:Website: https://www.sebastiandziuk.com/LinkedIn: https://www.linkedin.com/in/sebastiandziuk/Email: [email protected] You to This Episode’s Sponsor, The I Do Society!Learn more about their DIY Advertising Kits and how they’re absolute game-changers. Built by wedding ad experts, they show you exactly how to create Google, Meta & TikTok ads the right way - so you can save $1000s and skip the trial & error. 👉 Peek at the kits here: theidosociety.com/ad-kits💸 And take $100 off with code: Nina If you’re planning to run ads this engagement season (or even thinking about it), this is going to change everything. Go grab your kit while the discount lasts - you’ll be so glad you did. 💕(Offer ends Oct. 31st!)Listen to Mark’s episode: TikTok Ads for Wedding Professionals with Mark Chapman of The I Do Society

  --------  

  35:28

  --------

  35:28
• Ep. 187 | The SEO Secrets Behind Venues That Book with Elizabeth Nelson of Snowmad Digital

  Welcome back to another episode of the I Do Wedding Marketing Podcast! This week I’m joined by Elizabeth Nelson, founder of Snowmad Digital, a digital agency helping wedding venues book out their calendars through smart SEO, beautiful web design, advertising, and automation.Elizabeth’s journey from wildland firefighter to wedding marketing powerhouse is as fascinating as it is inspiring. Together, we dig into what’s really working right now for wedding venues and creative businesses online - and what outdated marketing tactics you can finally let go of.✨ In This Episode, We Cover:Elizabeth’s origin story - how firefighting led to founding a thriving digital agency for venuesThe #1 mistake venues make with SEO (and how to fix it fast)How social media and SEO work together to boost your visibility and trust factorWhat Google actually wants in 2025 (hint: quality, trust, and context > keywords)Google Ads vs. organic SEO - how they complement each other and when to invest in eachWhy your venue needs a landing page (not just a homepage) for better conversionsThe metrics that matter most - and how to tell if your marketing is truly workingElizabeth’s take on trends that need to stop and the underrated tactics venues should try insteadSimple, high-impact ways for venues on a tight budget to start seeing real resultsIf you’ve been wondering how to get more qualified leads, build trust with couples before they ever hit “inquire,” or simply understand what’s actually working in today’s market — this episode is for you. Elizabeth breaks everything down in a way that’s smart, approachable, and immediately actionable. You’ll walk away with fresh clarity, a few myth-busting moments, and a renewed sense of confidence in your marketing.Connect with Elizabeth:Website: https://snowmaddigital.com/ Instagram: https://www.instagram.com/snowmaddigital/ Thank You to This Episode’s Sponsor, The I Do Society!Learn more about their DIY Advertising Kits and how they’re absolute game-changers. Built by wedding ad experts, they show you exactly how to create Google, Meta & TikTok ads the right way - so you can save $1000s and skip the trial & error. 👉 Peek at the kits here: theidosociety.com/ad-kits💸 And take $100 off with code: Nina If you’re planning to run ads this engagement season (or even thinking about it), this is going to change everything. Go grab your kit while the discount lasts - you’ll be so glad you did. 💕(Offer ends Oct. 31st!)Listen to Mark’s episode: TikTok Ads for Wedding Professionals with Mark Chapman of The I Do Society

  --------  

  54:32

  --------

  54:32
• Proof It Works: Live-Painter Heidi Nielson’s Incredible Growth Using Organic Instagram Engagement

  This isn’t just another episode of the I Do Wedding Marketing Podcast, this is something very special.Back in Episode 170, I shared my exact Instagram strategy for attracting local wedding leads.Today, we get to hear what happens when someone actually implements it. Enter the one and only Heidi Nielson, a live wedding painter from Los Angeles who went from quietly posting on Instagram here and there… to multiplying her reach, growing her followers, and sparking genuine connections with couples and vendors.In just a few short weeks, Heidi has:Quadrupled her views and boosted her engagement by 600% 🚀Gained nearly 200 new followers through organic engagementTurned Instagram into a positive, inspiring space instead of a stressorStarted posting with confidence and joyThis conversation is packed with encouragement and proof that growth can happen fast when you show up and play the “game” with intention. Heidi’s story will leave you inspired to try the strategy yourself, especially as we head into engagement season!Stay tuned until the very end for a surprise gift that had me completely floored (you’ll want to see this one on YouTube!).Website: withlovefromheidi.comInstagram: @withlovefromheidiLearn more about their DIY Advertising Kits and how they’re absolute game-changers. Built by wedding ad experts, they show you exactly how to create Google, Meta & TikTok ads the right way - so you can save $1000s and skip the trial & error. Listen to Mark’s episode: TikTok Ads for Wedding Professionals with Mark Chapman of The I Do SocietyConnect with Heidi!Thank You to This Episode’s Sponsor, The I Do Society!I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP

  --------  

  51:59

  --------

  51:59

Mais podcasts de Negócios

Podcasts em tendência em Negócios

Sobre I Do Wedding Marketing Podcast

I Do Wedding Marketing Podcast: Podcast do grupo