Convert Leads into Bookings with Elizabeth Shiels Ep. 153
In this episode ofI Do Wedding Marketing, we dive into one of the most important aspects of growing a wedding business—converting inquiries into bookings. As we transition from engagement season into booking season, it's essential for wedding professionals to refine their sales process to secure more clients. Our special guest, Elizabeth Shiels, co-founder of Rock Paper Coin, shares her expert insights on how vendors can streamline their booking process, improve their inquiry response strategy, and ultimately increase conversions. Elizabeth, who started as a wedding planner before venturing into tech, understands the challenges of managing leads and closing sales. She explains the importance of having an optimized website with working links, effective contact forms, and transparent pricing to attract the right clients. Elizabeth also emphasizes that responding to inquiries quickly—ideally within five minutes—can make you 21 times more likely to convert that lead, offering wedding professionals a major opportunity to close more sales.Throughout the episode, Elizabeth walks us through the wedding sales funnel and shares why a fast, personalized response to inquiries is crucial. She discusses common mistakes many vendors make, such as overwhelming potential clients with lengthy contact forms or failing to regularly audit their websites for user experience, and offers tips on how to address these issues. She also highlights how important it is for vendors to provide a clear pricing structure upfront to improve both the quality of inquiries and conversion rates. Whether you're a wedding planner, photographer, florist, or any other type of wedding vendor, Elizabeth’s actionable tips will help you improve your sales process and book more couples.If you’re struggling with low conversion rates or inquiries going unanswered, this episode is packed with valuable strategies to help you close more sales and grow your business. Elizabeth’s advice on making your website and sales funnel work for you is a must-listen for anyone looking to turn those inquiries into paying clients. Tune in now to learn how to improve your sales process, boost your bookings, and take your wedding business to the next level. Don't forget to subscribe, leave a review, and share this episode with your fellow wedding pros!UseIDOWEDDING for 50% off at Rock Paper Coin! Follow the Host, Nina Addeo: Website: https://www.idoweddingmarketing.com/Instagram:https://www.instagram.com/idoweddingmarketing/Email:
[email protected] Elizabeth Shiels: Website: https://rockpapercoin.com/Instagram:https://www.instagram.com/emilyfostercreative/Facebook:https://www.facebook.com/rockpapercoinEmail:
[email protected]
Portugal