I Do Wedding Marketing Podcast

If you've ever been on a call with me, there's a very good chance you've heard me ask, "Have you heard of Emerge Event Collective?"
That's why I was so excited to sit down with Sarah Roshan, founder of Emerge Event Collective and a luxury wedding photographer whose entire career is rooted in storytelling and connection.
Sarah leads a team dedicated to creating story-driven imagery for couples while also building one of the most welcoming and collaborative communities in the wedding industry through Emerge Event Collective.
In this episode, we discuss:
How Sarah went from theater kid to wedding photographer and entrepreneur

The story behind Emerge Event Collective and its incredible growth

Why collaboration beats competition every single time

Finding your people and building confidence in the wedding industry

Sarah's perspective on leadership, community, and creating meaningful experiences

If you're curious about Emerge (and after this episode, I have a feeling you might be), head to emergeeventcollective.com to learn more and join your first Emerge online networking event as a guest. It's low-pressure, incredibly welcoming, and a wonderful way to find your people.
Connect with Sarah:
Sarah Roshan Photo + Video on Instagram: https://www.instagram.com/sarahroshanphoto

Emerge Event Collective on Instagram: https://www.instagram.com/emergeeventcollective

Follow I Do Wedding Marketing 
Instagram: https://www.instagram.com/idoweddingmarketing/

Facebook: https://www.facebook.com/idoweddingmarketing

LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/

Threads: https://www.threads.com/@idoweddingmarketing  

I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP

If you’ve tuned into this podcast before, you know I’m passionate about helping wedding pros create content that actually converts… not just content that gets likes.
So when Devon of Design & Devon reached out to talk about website conversions for wedding businesses, I immediately knew we needed this conversation on the podcast.
Devon is a former software engineer turned strategic web designer for florists and event professionals, and honestly? She completely reframed the way I think about wedding websites (and digital portfolios… but more on that later!). 
This was such a great reminder that your website shouldn’t just exist, it should actively help you book the right clients 24/7.
In this episode, we talk about:
What makes a wedding website actually convert in 2026

The biggest mistakes vendors make in their hero section (aka the first thing couples see on their website)

What you should have (and what you should leave out) of your gallery to impress, not overwhelm

How your inquiry form might accidentally be costing you leads

Pricing transparency and why couples want clarity now more than ever

How to strategically attract better-fit inquiries (and fewer ghosting leads)

And because Devon is amazing, she also created a free website self-audit specifically for I Do Wedding Marketing listeners so you can evaluate your own website in under 15 minutes. Grab it here: https://www.designanddevon.com/idoweddingmarketing

Connect with Devon:
Instagram: https://www.instagram.com/designanddevon/ 

LinkedIn: https://www.linkedin.com/in/devon-balicki-4a841961/ 

Follow I Do Wedding Marketing 
Instagram: https://www.instagram.com/idoweddingmarketing/

Facebook: https://www.facebook.com/idoweddingmarketing

LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/

Threads: https://www.threads.com/@idoweddingmarketing  

I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP

This week on the I Do Wedding Marketing Podcast, I’m joined by the UK’s leading wedding industry marketing expert, Becca Pountney, for a conversation about how wedding marketing is evolving in 2026 and what today’s couples actually expect from the businesses they book.
Becca is a wedding business consultant, coach, author, award-winning podcaster, and former television and radio marketer who has spent the last decade helping wedding pros and venues stand out and get booked. Her podcast, Wedding Pros Who Are Ready To Grow, recently won Best Business Podcast of the Year at the British Podcast Awards, and after this conversation, you’ll understand why.
In this episode, we unpack Becca’s “Marketing Theme Park” 🎢 concept and why the traditional marketing funnel no longer reflects how modern couples actually make decisions.
From AI and shrinking attention spans to referrals, pricing transparency, and creating unforgettable client experiences, this conversation is full of practical, forward-thinking insights for wedding pros who want to stay visible, relevant, and profitable in an evolving industry.
If you’ve been wondering what marketing actually needs to look like moving forward, this episode is a must-listen.
We discuss:
🎢 Why the traditional marketing funnel is outdated and what the “Marketing Theme Park” means for wedding businesses in 2026
🎢 How today’s couples actually discover and book vendors in an AI-heavy world
🎢 Becca’s SCREAM framework for modern wedding marketing and why standing out matters more than ever
🎢 Why referrals, recommendations, and unforgettable client experiences are still powerful booking tools
🎢 The importance of using multiple marketing channels, tracking your data, and embracing the mindset that done is better than perfect
Resources mentioned in this episode:
Becca’s podcast: Wedding Pros Who Are Ready To Grow https://wedding-pros.captivate.fm/listen 

Becca’s book: Done Is Better Than Perfect https://a.co/d/42Y30LB 

Becca’s “Marketing Theme Park” episode (Episode 153) https://beccapountney.com/podcast-153/  

Becca’s Free Marketing Checklist https://go.beccapountney.com/marketingchecklist 

Connect with Becca:
Instagram: https://www.instagram.com/beccapountney/ 

Facebook: https://www.facebook.com/beccapountney 

LinkedIn: https://uk.linkedin.com/in/becca-pountney-a0181033 

Follow I Do Wedding Marketing 
Instagram: https://www.instagram.com/idoweddingmarketing/

Facebook: https://www.facebook.com/idoweddingmarketing

LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/

Threads: https://www.threads.com/@idoweddingmarketing  

I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP

Your social media bio might be the reason potential clients are clicking away before they ever inquire… 😬
In this episode of the I Do Wedding Marketing Podcast, I’m diving into one of the smallest, yet most powerful, pieces of your marketing: your bio! Because those few lines at the top of your Instagram, TikTok, or YouTube profile? They’re doing a lot more heavy lifting than you think.
I’m breaking down the biggest mistakes I see wedding pros making, why vague bios are costing you inquiries, and how to turn your profile into a clear, client-attracting first impression that actually converts.
If your bio currently says something like “capturing love stories ✨”, this episode is for you!
In this episode, I cover:
The #1 thing most wedding pros are missing in their social media bios

How to instantly make your profile more client-focused

The 3 things every high-converting bio needs

Common mistakes with “link in bio” strategy

Simple calls-to-action that encourage inquiries and clicks

By the end of this episode, you’ll definitely be looking at your bio differently, and probably rewriting it too!
Check out my link in bio here: https://www.idoweddingmarketing.com/links 
Follow I Do Wedding Marketing 
Instagram: https://www.instagram.com/idoweddingmarketing/

Facebook: https://www.facebook.com/idoweddingmarketing

LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/

Threads: https://www.threads.com/@idoweddingmarketing  

I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP

Welcome back to another episode of the I Do Wedding Marketing Podcast! Today I’m sitting down with Nadine Bozeman, host of Secrets of a Bridal Seamstress Podcast and Business Membership, to explore what it really looks like to take your community offline and create meaningful, in-person experiences. Because retreats aren’t just trendy, they’re transformational!
If you’ve ever wondered what it actually takes to bring something like this to life, this episode pulls back the curtain. From how Nadine launched her first retreat to what it takes to create a sellout, high-value experience, this conversation breaks down how to turn your audience into a connected community that actually wants to show up.
💡 What You’ll Learn
Why retreats are the natural next step for growing your community and brand

What drives people to invest in in-person experiences and how to know if you’re ready to host one

How to lead with purpose to design a retreat experience people rave about and return to

Smart pricing strategies and creative ways to structure your retreat for impact and profitability

At its core, this episode is about connection. Your audience doesn’t just want more content, they want to feel like they’re part of something. And when you lead with intention and a clear transformation, retreats become more than an offer, they become a powerful extension of your brand. Done well, they position you as a leader, deepen loyalty, and create experiences your audience will continue to come back to.
🤍 Connect with Nadine
Loved this conversation? Stay connected with Nadine and dive deeper into her world:
Listen to her podcast: Secrets of a Bridal Seamstress

Explore her community + membership for bridal seamstresses

Follow along on Instagram for behind-the-scenes, retreat content, and business insights

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