Konnected Minds Podcast

• Segment: The Economy Isn't Bad, You Just Don't Have:- Money Doesn't Disappear, It Changes Hands.

  From zero to investor funding: How a themed donut order for Uber changed everything - and the painful truth about giving away too much equity. In this raw and revealing episode of Konnected Minds, Francis shares the untold story of building Doman from nothing - including writing IOUs to co-founders he couldn't pay, getting kicked out by a landlady for "causing too much rubbish," and how a single themed donut order for Uber led to their first investment round. The conversation exposes the brutal reality of raising funds in Africa: investors aren't looking to help you, they're looking to multiply their money. Francis reveals how most businesses fail at fundraising because they have everything in their heads but nothing documented - no sales ledgers, no expense tracking, no proof that money invested will grow. He shares the painful lesson of giving away over 50% equity to his first investor, losing ownership while fighting to remain CEO. "People change when money comes," he reflects, comparing it to getting married and having your spouse forget you exist once they make money. The episode takes a masterclass turn as Francis breaks down exactly what documents you need to attract investment: inventory records, production processes, customer acquisition data, and the financial story that becomes "music to investors' ears." Critical insights revealed: • Why the fastest response time (minutes, not days) won them the Uber deal • The IOU system that kept co-founders loyal when there was no money • How to think like an investor, not a founder seeking help • Why "economy is bad" just means money changed hands, not disappeared • The documentation framework that attracts investment vs chasing it • The costly mistake of not asking enough questions before taking investment From selling phones at UTC Accra in secondary school to building multiple businesses, Francis demonstrates that raising funds isn't about having a sob story - it's about having data that shows a clear path to multiplication. He challenges the notion that there's no money in Ghana, revealing instead that there's "loose money" everywhere, looking for documented opportunities to grow. This isn't another generic fundraising tutorial - it's the unfiltered truth about what it takes to attract investment in African markets, including the mistakes that cost founders their companies and the systems that separate fundable businesses from those that remain ideas in someone's head.

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• Segment:- Price It Right or Lose: Why 90% of African Businesses Fail at Pricing Strategy.

  The pricing strategy that's killing African businesses - and the 100% markup rule that could save yours. In this game-changing episode of Konnected Minds, we expose the brutal truth about why businesses fail: they're afraid to charge what they're worth. Our hosts reveal how fear-based pricing is creating a death spiral where entrepreneurs work harder for less money, while those who understand value-based pricing are quietly building empires. The conversation starts with a sobering reality check - most business owners are so terrified of losing customers that they price themselves into poverty. But here's the paradox: you don't have enough customers anyway, so why not price right and use those margins to attract the clients you actually want? We break down the critical difference between low prices and competitive prices, using real-world examples from Glaminate, a premium hair business that commands higher prices by creating an ecosystem of value - from exclusive "glam cards" to personalized tutorials and community belonging. Essential frameworks revealed: • The Excel sheet system for calculating true cost with multiple vendors • Why you must value your time like an hourly employee - then add profit on top • The end-to-beginning pricing strategy vs. the failing beginning-to-end approach • How to avoid becoming a commodity by ignoring competitor pricing • The 100% markup rule that ensures profitability from day one • Why "impact without profit is frustration" - and how to optimize for both We challenge the commodity trap where businesses look at competitors' prices and automatically go lower, creating a race to the bottom nobody wins. Instead, we demonstrate how working backwards from your desired profit - say 100,000 cedis per month - forces you to price strategically rather than hopefully. The episode reaches its crescendo with practical advice for the 50,000+ young Ghanaians finishing national service. Forget the job search - leverage your greatest asset: time. We reveal how volunteering, personal branding, and online content creation (even sharing simple recipes) can generate income while others queue for interviews. The hosts emphasize that entrepreneurship isn't just about brick-and-mortar shops anymore - it's a different board game with different rules. This isn't another lecture about believing in yourself - it's a tactical breakdown of how to price for profit, not survival, in markets where most businesses are one bad month away from closure.

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• Segment:- Mindset Before Money: Why Your Mental Blueprint Determines Your Business Success

  The survival business vs. dream business strategy that's changing how African entrepreneurs think about starting up. In this candid episode of Konnected Minds, we demolish the romanticized notion that you should start with your passion project. Our hosts reveal why most young entrepreneurs fail: they're so obsessed with their dream business that they never generate the cash flow to actually build it. Instead, we introduce the revolutionary two-phase approach - start with a survival business for immediate cash, then fund your dream with proven revenue. The conversation exposes the harsh reality of scaling versus starting. While everyone thinks starting is the mountain to climb, we reveal why scaling is where businesses actually die. You'll discover why replicating yourself is nearly impossible, why micro-managers struggle to grow beyond themselves, and how maternity leave plus a family crisis can expose the fragility of any business that depends on its founder. Critical frameworks revealed: • The affiliate marketing model that requires zero inventory but unlimited earning potential • Why mindset is a "set" - multiple mentalities inherited from broke teachers and struggling parents • The millionaire's mindset test: If you lost everything today, could you rebuild? • Why money is an outcome, not a cause - and the law of cause and effect in business • The custom approach vs. one-size-fits-all strategy for market domination • How to identify survival businesses that generate immediate cash vs. dream businesses that drain resources We challenge the startup culture obsession with raising capital, revealing how anyone can start generating revenue through affiliate marketing, social media mastery, and strategic partnerships. Drawing from real experiences of scrambling to keep shops open during staff crises and going months without paying themselves while ensuring employees get paid, our hosts share the unfiltered truth about entrepreneurial sacrifice. The episode reaches its peak with a provocative insight: a millionaire who loses everything will rebuild because mindset maintains wealth, not money. We break down T. Harv Eker's millionaire mind principles and explain why your teacher's broke mindset might be your biggest barrier to success - not lack of capital. This isn't another motivational sermon about following your passion - it's a tactical breakdown of how to generate cash now through survival businesses while strategically building toward your dream venture, in markets where 90% fail because they started with dreams instead of revenue.

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• 40 Years Married: Why 'Stupid' People Stay Married Longer & The Truth About Money in Marriage - Dr. Charles Apoki

  40 years of marriage secrets revealed: Why you must be 'stupid' to stay married - and the brutal truths about money that destroy relationships. In this explosive episode of Konnected Minds, Dr. Charles Apoki shatters every romantic notion about marriage with raw wisdom earned from four decades with the same woman. From Ghana's studios, this Nigerian powerhouse delivers uncomfortable truths: intelligent people don't stay married long because they're too logical to apologize when their wife cries for doing something wrong. He exposes why 55% of divorces are initiated by women - not because of abuse or infidelity, but because men marry buttocks instead of brains, focusing on curves that expire rather than character that endures. The conversation takes a revolutionary turn as Dr. Apoki reveals his unconventional marriage strategy: leaving all his businesses to his wife and choosing peace over pride. Drawing from biblical parallels and medical expertise, he explains why women are physiologically designed to control ("your desire shall be to control your husband") and why men who can't provide become invisible even to their own children. His formula is stark: romance without finance is physical exercise and punishment. Critical revelations include: • The six-woman evolution theory - how your one wife becomes six different people over 40 years • Why women who contribute financially never spend frivolously vs. consumptive wives who drain resources • The mental image technique that prevented adultery despite global temptations • How fetching water for 10 camels (1,200 liters) reveals a woman's capacity for your vision • The apocalyptic productivity formula: G×E³×S⁴/C=P (Grace x Effort x Strategy/Sustainability/Savings/Systems divided by Constraints) • Why he sold plantain suckers for 1.25 million during COVID instead of waiting for miracles From cleaning toilets as a medical doctor to importing cars, from selling second-hand clothes to writing 40 books, Dr. Apoki demolishes the entitlement mentality plaguing modern marriages. He shares how he saved meals from preaching engagements to feed his children, worked multiple hospital shifts earning $400 monthly, and why he removes his car battery when not driving to ensure sustainability. The episode crescendos with his most provocative insight: successful men have more to lose in divorce because reputation matters more than money. His solution? Become strategically stupid - apologize even when she's wrong, leave the businesses to avoid daily friction, and understand that peace at 60 matters more than being right. This isn't marriage counseling - it's a masterclass in building wealth while navigating the psychological warfare of long-term partnership, where financial orgasms matter as much as physical ones, and where men who can't feed their families create children who hate their God. Guest: Dr Charles Apoki YT: https://www.youtube.com/@drcharlesapoki Host: Derrick Abaitey IG: https://www.instagram.com/derrick.abaitey YT: https://www.youtube.com/@DerrickAbaitey Join Konnected Academy: https://konnectedacademy.com/

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• Segment-: Time, Money, People - Master the 3 Capitals to Build Wealth.

  The brutal truth about African entrepreneurship: You don't need money to start a business, you need a customer. In this eye-opening episode of Konnected Minds, we demolish the biggest lie holding back African entrepreneurs - that lack of capital is their problem. Our hosts reveal how they resigned from a job with only 49 cedis in the bank, had employees waiting to be paid, and still built a thriving business through what they call "sweat equity" - the currency everyone's born with but few know how to leverage. The conversation exposes the three types of capital that actually matter: time (your default currency), money (what everyone thinks they need), and people (the multiplier most ignore). You'll discover why most registered businesses in Africa are just paperwork collecting dust, why thousands of delivery posts on social media often mask struggling businesses, and how pricing based on value - not volume - separates real entrepreneurs from busy fools. Critical frameworks revealed: • The customer-first approach: Why you need customers to start, but money to scale • The cement business model that generates cash before spending a single cedi • How to document your first 100K and hire four people to replicate it for 400K • The Mercedes Maybach strategy for creating premium offerings that keep your best clients • Why SOPs (Standard Operating Procedures) are the difference between owning a job and owning a business • The delegation vs. automation systems that make businesses grow beyond their founders We share the raw story of making a list of potential clients the week after resignation, calling every single one, and landing two clients within two weeks - no investor funding, no loans, just leveraging time as capital. The hosts challenge the obsession with "How much money do I need?" and flip it to "Who already needs what I can offer today?" The episode reaches its peak with a provocative insight: scaling isn't about getting more clients if you're pricing wrong. More deliveries don't mean more profit. True scaling means building something that doesn't depend on you to survive - weaning your business off your presence like a child learning to walk alone. This isn't another sermon about hustle culture or manifestation - it's a tactical breakdown of how to start with nothing but time, systematically build to your first 100K, then architect the systems that multiply that success without multiplying your effort.

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