Marketing MasterClass - Psychology in Communication

• 33. Power of serendipity in building brand concepts

  In this episode we will try to identify ways of including serendipity into our organizations - definitely a powerful tool to come up with new ideas and break the growth ceiling.

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  6:02
• 32. Obliquity as a shortcut to build important brand equities

  In this episode we're discussing the concept of obliquity, being successfully used in business - for us to build brands. Especially for most complex brand equities which usually takes time. Obliquity, so doing it indirectly, may help.

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  7:47
• 31. Simple 5 benefits of Celebrity Endorsement

  In this episode we will look pragmatically into 5 key benefits our brand can gain from working with an endorser. It's typically effective, sometimes surprising and capricious - but certainly worthwhile considering when we need growth. Enjoy!

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  9:28
• 30. What do we need loyal consumers for

  In this episode we are identifying 5 clear benefits from including loyal consumers into our growth strategies. They may not be responsible directly from building our incremental sales - but without them we would now know enough how to do that successfully. Enjoy & see you in the next episode!

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  7:33
• 29. Marketer as Scientist

  This episode is inspired but yet another study of a foundation with shocking data that proved to be methodologically wrong - the effect was important, not the scientific rigorousness. We are trying to decode how to best build as marketers as scientists when the world's trust in data has been so severely eroding for years. Share you thoughts at [email protected]. See you in the next episode!

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  10:40

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