Ep. 57 She Listens to the Internet for a Living — Here’s What She’s Hearing ft. Jazmin Griffith
This week on The Creator Spotlight Podcast we're joined my Jazmin Griffith, social media expert and founder of social listening agency Que Lo Que. Jazmin has over a decade of professional social media experience, working with some of the biggest brands such as Sony, Google, Microsoft and PepsiCo.__Jazmine:Que Lo QueLinkedInInstagramTikTok__Timestamps:00:00 Introducing Jazmin01:06 What is social listening?04:48 The most important datapoints as a creator08:34 The newest tools to analyze your social media 10:44 Finding valuable content amongst the slop 14:35 The inspiration behind Que Lo Que 21:12 How you can use social listening as a creator 24:02 The value of LinkedIn over TikTok 27:15 Blurring the lines between influencer and creator 32:54 Gen Z's unique relationship with social media 38:45 Jazmin's social media evolution, from hobby to business-card 44:05 The difficulties of making content as a solo creator
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Ep. 56: Zero to Acquired: Building a $30K/Month Newsletter in 1 Year ft. Adam Biddlecombe
This week on The Creator Spotlight Podcast we are joined by Adam Biddlecombe, co-founder of Mindstream, a successful AI-focused newsletter which was recently acquired by HubSpot only 17 months after its inception. Adam shares his journey from being a musician to an entrepreneur, the ability to identify and seize an opportunity, and how to prep for acquisition.__AdamLinkedInX/Twitter__Links & ReferencesMindstream__Timestamps00:00 Introducing Adam and Mindstream01:48 Adam's first business in the music industry06:38 The creator/entrepreneur spectrum10:34 Getting started in the newsletter world15:13 The first 1k subscribers and early investments20:51 The skill of identifying an opportunity27:31 Monetizing strategies following rapid growth31:57 The value of using LinkedIn as a creator entrepreneur37:56 How to prepare for acquisition49:06 The three types of exits in business52:20 The biggest opportunities in the creator economy right now
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Ep. 55: Why creators make the best entrepreneurs ft. Jesse Feister
This week on The Creator Spotlight Podcast we are joined by Jesse Feister, the Executive Director of the Webby Media Group. In the lead up to the 29th annual Webby Awards ceremony, Francis and Jesse reflect on the evolution of the Webby Awards and the creator economy, exploring the creator to business pipeline and three skills necessary to succeed as a creator.__Links and ReferencesCheck out the Webby AwardsRead Jesse's AI and Creativity pieceFollow the Webby Awards on X/Twitter, Instagram and YouTubeFollow Jesse on LinkedIn and Instagram__Timestamps00:00 Introducing Jesse and the Webby Awards00:47 Jesse's mandate as Executive Director03:37 How the Webby's define a creator11:35 Understanding the grind of the entrepreneurial creator16:00 Being a musician in the MySpace era21:19 The 3 most valuable skills as a creator entrepreneur30:20 Sustainable business models for small creators34:04 The evolution of brand building online38:46 AI and creativity: Creativity always wins42:08 The biggest opportunities in the creator economy44:56 The instant feedback loop — use it wisely48:15 Plans for the Webby's 30th year
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Ep. 54: She built a 150K-member, $1M/year community ft. Grace Ling
This week on The Creator Spotlight Podcast we are joined by Grace Ling, founder of the thriving Design Buddies community, which turns five years old this month, has over 150,000 members, and generates $1 million in annual recurring revenue. She is also a talented content creator and has found particular success on LinkedIn where she has nearly 50,000 followers. She is also the cohost of the How Creators Make Money podcast.__Follow Grace on Instagram and LinkedIn Check out Design Buddies and How Creators Make Money __00:00 Introducing Grace Ling and Design Buddies01:52 What is design?03:30 What makes the Design Buddies community different?05:46 The first 1,000 members08:31 The first 150,000 members12:00 Maintaining a healthy community at scale15:46 $1M in revenue — what’s the breakdown?18:18 Rizz as a service 20:39 Gatekeeping, use it wisely22:40 How to spend $1M24:49 LinkedIn’s untapped potential for growth35:51 A lesson in diversifying your revenue as a creator39:37 How Creators Make Money, the podcast42:16 The two labor models of content creation45:00 From creator house to party mansions
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Ep. 53: How to Make a Living as a Creator — from a podcasting expert ft. Amanda McLoughlin
This week Francis is joined by podcasting Amanda McLoughlin, CEO of Multitude and co-host of the podcasts Spirits, Attach Your Resume, and Join the Party. Amanda began her journey as a creator vlogging on YouTube and has since spent over a decade in the podcast space.Amanda's Podcasts:Attach Your ResumeJoin the PartySpiritsAll Multitude showsTimestamps:00:00:00 Introducing Amanda McLoughlin00:01:29 Building a network through the early YouTube community00:05:04 How the podcasting world has changed over the past decade00:11:02 Forming Multitude00:15:56 Building a top 0.1% without the algorithm00:25:53 Podcast listeners are the most valuable audience00:31:20 The most valuable thing you can do is say no00:33:58 Diversifying your revenue streams00:35:52 Sustainable creator-led businesses to model00:38:53 Your podcast doesn't need to be profitable to be valuable00:40:08 Never host your podcast with Spotify00:45:58 All creators are a business00:52:33 Platforms need creators, creators don't need platforms00:56:13 Attach Your Résumé: stories behind seismic events in digital media01:01:46 What NOT to focus on as a creator
Every week we spend an hour in conversation with a notable creator, discussing their approach to audience growth, monetization, and content production. Hosted by Francis Zierer (Twitter and LinkedIn).New episodes every Thursday.This podcast is part of our newsletter, Creator Spotlight.
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