Brandfathers

This week we break down why creators have replaced the entire PR industry — from Jordan's YouTube golf tour launch that outperformed traditional press, to Alex Earle building 500K followers before dropping a single product, to the programmatic ad fraud no one's talking about.

0:00 - PR is dead
0:40 - Edelman panel recap
3:07 - YouTube golf tour launch
7:00 - The embargo rant
10:56 - Shopify's organic PR playbook
13:22 - Alex Earle vs. Beyoncé
18:16 - Michael Rubin's flag football spectacle
24:20 - Shoptalk / Klaviyo Composer
27:00 - Why brands are firing their agencies
30:09 - Programmatic ad fraud exposed
36:12 - Retro hardware / Brick auto-bricking

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

Sub to our Newsletter: ⁠https://www.Brandfathers.org

Paul Graham finally admitted what marketers have known for years: we're in the Age of Brand.

We break down why the founding marketer is now worth more than the engineer, why McDonald's CEO went viral for all the wrong reasons, why the Staples Baddie won't last 30 days, and the employee creator playbook no one's talking about.

If you're a creative strategist, your worth has never been higher.

0:00 Intro
0:30 Paul Graham's "Age of Brand"
4:30 Silicon Valley vs. Marketers
10:00 Why Creatives Have Never Been Worth More
16:30 McDonald's CEO Goes Viral (For the Wrong Reasons)
22:00 Why Creators Can't Exist in Corporations
25:00 The Staples Baddie Problem
30:00 Ulta's Employee Creator Playbook
37:00 Siloed Teams Kill Everything
42:00 Expo West Goes Full Culture
45:00 America's Next Top Snack
50:00 Licensing Expo and What's Next

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

Sub to our Newsletter: ⁠https://www.Brandfathers.org

We walked past an agency activation in Venice that no one was using. That kicked off a full conversation about why agencies keep selling ideas that die on arrival.

Plus: the internet lost its mind over a hockey photo, designers are spiraling, and we explain why you should go news sober immediately.

0:00 Intro
2:02 Storytelling Hooks That Work
5:48 H&R Block's $500K Green Screen
9:39 VaynerMedia Made This
12:00 Why Armra's Billboards Don't Work
17:36 Gucci's AI Backlash
23:35 Jack Hughes and the AI Photo War
31:00 Designers Are in Shambles
36:15 The Internet Creates Fake Problems
41:10 Claude Built This Unprompted
44:00 The $75K Brand Sprint Model

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

Sub to our Newsletter: ⁠https://www.Brandfathers.org

From the Frida Baby packaging crisis to the billion-dollar business of brand licensing this episode covers it all. We brought on Steve Starobinsky, Head of Partnerships at Pudgy Penguins and 25-year licensing veteran, to break down how licensing deals actually work: the royalties, the minimum guarantees, the 18-month calendars, and why most brands get into it too early. Plus, the Eileen Gu debate, when brand humor crosses the line, and why "sales is a contact sport."

0:00 - Intro
0:18 - Frida Baby controversy
7:00 - Edgy copy gone wrong
10:35 - Werner Herzog on rumors
16:00 - Eileen Gu debate
20:00 - Meet Steve Starobinski
22:30 - Licensing 101
30:30 - Licensing vs. collabs
35:50 - Pitching IP holders
41:00 - Best value in licensing
44:30 - Biggest licensing mistakes
47:00 - Licensing Expo in Vegas
49:45 - Where to find Steve

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

Sub to our Newsletter: ⁠https://www.Brandfathers.org

This week the fathers talk all things sports marketing, specifically who is getting the attention of the youth now and how they're doing it.

0:00 Intro
3:56 Today's Lineup
4:23 Waste Management Open
8:01 All-Star Game Is Broken
11:15 200 Creators, One Weekend
15:47 Sports Lost the Kids
16:49 Ja Morant vs Ant Edwards
19:39 World Cup Is Coming
20:03 Super Bowl Ads Flopped
24:57 Creator Exclusivity Deals
26:57 The AI Bowl
29:08 AI Mockups Going Viral
36:50 AI Adoption Is 95/5
39:48 PGA Tour Aura Edits

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

Sub to our Newsletter: ⁠https://www.Brandfathers.org