Brandfathers

Mercedes shipped 600 cars to Augusta, Phoebe Gates offered a creator $400 for a brand deal, and we speed-rated every Coachella billboard. Plus... is marketing being rebranded so men can do it?

0:00 Masters marketing & brand activations
14:30 Marketing is being masculinized
22:03 Phoebe Gates' influencer lowball
31:22 Threads, algorithms & creator complaining
37:46 RFK launches a podcast
41:40 Coachella billboard speed round

Follow the guys:
@JordanRogers2626
@Shwinnabego
@orenmeetsworld

Sign up for the newsletter: https://www.Brandfathers.org

OpenAI just bought TBPN for a reported $200–300M — and almost everyone is misreading why. The Brandfathers break down what the deal actually means for new media, why 800 live viewers can outvalue 2 million, and the monetization model creators are sleeping on. Plus: the NYT called a GLP-1 dropshipper an "AI-built business," and Nike just hit an 11-year stock low.

0:00 Intro
0:30 TBPN acquired by OpenAI
3:30 Why niche audience beats mass reach
5:00 The live show model vs. traditional podcasting
7:30 Speed and dedication in new media
9:30 What it takes to scale a podcast
11:00 Creator-in-residence: what actually works
15:00 Monetizing media beyond ad reads
20:00 The NASCAR ad model for creators
24:00 Medvi: the $1.8B "AI-built" GLP-1 company
30:00 Why journalists can't cover business
35:00 Nike earnings and the 11-year low
40:00 Niche brands eating Nike alive

Follow the guys:
@JordanRogers2626
@Shwinnabego
@orenmeetsworld

Subscribe to the newsletter: https://www.Brandfathers.org

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game.

This week we break down why creators have replaced the entire PR industry — from Jordan's YouTube golf tour launch that outperformed traditional press, to Alex Earle building 500K followers before dropping a single product, to the programmatic ad fraud no one's talking about.

0:00 - PR is dead
0:40 - Edelman panel recap
3:07 - YouTube golf tour launch
7:00 - The embargo rant
10:56 - Shopify's organic PR playbook
13:22 - Alex Earle vs. Beyoncé
18:16 - Michael Rubin's flag football spectacle
24:20 - Shoptalk / Klaviyo Composer
27:00 - Why brands are firing their agencies
30:09 - Programmatic ad fraud exposed
36:12 - Retro hardware / Brick auto-bricking

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

Sub to our Newsletter: ⁠https://www.Brandfathers.org

Paul Graham finally admitted what marketers have known for years: we're in the Age of Brand.

We break down why the founding marketer is now worth more than the engineer, why McDonald's CEO went viral for all the wrong reasons, why the Staples Baddie won't last 30 days, and the employee creator playbook no one's talking about.

If you're a creative strategist, your worth has never been higher.

0:00 Intro
0:30 Paul Graham's "Age of Brand"
4:30 Silicon Valley vs. Marketers
10:00 Why Creatives Have Never Been Worth More
16:30 McDonald's CEO Goes Viral (For the Wrong Reasons)
22:00 Why Creators Can't Exist in Corporations
25:00 The Staples Baddie Problem
30:00 Ulta's Employee Creator Playbook
37:00 Siloed Teams Kill Everything
42:00 Expo West Goes Full Culture
45:00 America's Next Top Snack
50:00 Licensing Expo and What's Next

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

Sub to our Newsletter: ⁠https://www.Brandfathers.org

We walked past an agency activation in Venice that no one was using. That kicked off a full conversation about why agencies keep selling ideas that die on arrival.

Plus: the internet lost its mind over a hockey photo, designers are spiraling, and we explain why you should go news sober immediately.

0:00 Intro
2:02 Storytelling Hooks That Work
5:48 H&R Block's $500K Green Screen
9:39 VaynerMedia Made This
12:00 Why Armra's Billboards Don't Work
17:36 Gucci's AI Backlash
23:35 Jack Hughes and the AI Photo War
31:00 Designers Are in Shambles
36:15 The Internet Creates Fake Problems
41:10 Claude Built This Unprompted
44:00 The $75K Brand Sprint Model

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

Sub to our Newsletter: ⁠https://www.Brandfathers.org