Brandfathers

We walked past an agency activation in Venice that no one was using. That kicked off a full conversation about why agencies keep selling ideas that die on arrival.

Plus: the internet lost its mind over a hockey photo, designers are spiraling, and we explain why you should go news sober immediately.

0:00 Intro
2:02 Storytelling Hooks That Work
5:48 H&R Block's $500K Green Screen
9:39 VaynerMedia Made This
12:00 Why Armra's Billboards Don't Work
17:36 Gucci's AI Backlash
23:35 Jack Hughes and the AI Photo War
31:00 Designers Are in Shambles
36:15 The Internet Creates Fake Problems
41:10 Claude Built This Unprompted
44:00 The $75K Brand Sprint Model

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

Sub to our Newsletter: ⁠https://www.Brandfathers.org

From the Frida Baby packaging crisis to the billion-dollar business of brand licensing this episode covers it all. We brought on Steve Starobinsky, Head of Partnerships at Pudgy Penguins and 25-year licensing veteran, to break down how licensing deals actually work: the royalties, the minimum guarantees, the 18-month calendars, and why most brands get into it too early. Plus, the Eileen Gu debate, when brand humor crosses the line, and why "sales is a contact sport."

0:00 - Intro
0:18 - Frida Baby controversy
7:00 - Edgy copy gone wrong
10:35 - Werner Herzog on rumors
16:00 - Eileen Gu debate
20:00 - Meet Steve Starobinski
22:30 - Licensing 101
30:30 - Licensing vs. collabs
35:50 - Pitching IP holders
41:00 - Best value in licensing
44:30 - Biggest licensing mistakes
47:00 - Licensing Expo in Vegas
49:45 - Where to find Steve

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

Sub to our Newsletter: ⁠https://www.Brandfathers.org

This week the fathers talk all things sports marketing, specifically who is getting the attention of the youth now and how they're doing it.

0:00 Intro
3:56 Today's Lineup
4:23 Waste Management Open
8:01 All-Star Game Is Broken
11:15 200 Creators, One Weekend
15:47 Sports Lost the Kids
16:49 Ja Morant vs Ant Edwards
19:39 World Cup Is Coming
20:03 Super Bowl Ads Flopped
24:57 Creator Exclusivity Deals
26:57 The AI Bowl
29:08 AI Mockups Going Viral
36:50 AI Adoption Is 95/5
39:48 PGA Tour Aura Edits

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

Sub to our Newsletter: ⁠https://www.Brandfathers.org

This week the Father discuss marketing funnels and how you can tactically apply them to any business. 0:00 Intro1:40 Paid ads strategy5:25 Meta ads basic setup structure9:25 Common mistakes13:30 Other strategies18:25 Applying to other business types20:55 OutroAs always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org

This week the Fathers discuss how to get interesting marketing approved by big/old fashioned companies and bosses.

00:00 Introduction and Context
02:40 Understanding Influencer Marketing Approval
05:29 Measuring ROI in Influencer Marketing
08:32 Navigating Marketing Budgets and Approvals
11:20 Challenges in Social Media Marketing
14:18 Fringe Marketing Strategies
17:08 Structuring Communication for Buy-In

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬