Brandfathers

This week, Oren, Ashwinn, and Jordan debate whether building a brand account is still worth it and what brands should do instead.

CHAPTERS
00:00 The Brandfathers are back
01:38 The US Open influencer backlash
10:43 Do creators need real-world expertise?
15:49 Why outrage keeps winning
21:54 What legacy media gets wrong about creators
25:04 Your competition is the entire feed
28:36 Is building a brand account still worth it?
31:16 Building a creator network around your brand
33:48 Good Good, Callaway, and creative freedom
36:06 Why traditional agencies are falling behind
42:52 Growing Sun Powder and moving faster
48:17 Why everyone should start a business
49:54 AI tools that actually help
55:47 Threads vs. X
59:54 What’s happening with TikTok?

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The Brandfathers break down how the sponsorship bag got so big nobody's ashamed of taking it and why AI can't win the culture war it's already losing. Plus: why a top 0.5% AI user still can't explain what an agent does, and the one category that finally makes normal people care.

0:00 Back after the break
1:30 World Cup vibe check
3:45 The open grift era
6:30 Why the bags got huge
7:45 OpenAI's brand trip backlash
10:00 AI's two unbeatable memes
12:00 AI is the new politics
14:00 Nobody's adopting agents
15:00 Top 0.5% can't explain it
17:30 The laddering problem
20:00 Health is the killer app
21:50 Wearables are botching it

Follow the hosts:
Jordan — @jordanrogers
Ashwinn — @Shwinnabegobrand
Oren — @orenmeetsworld

Newsletter: https://www.Brandfathers.org

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The CMO job became impossible this year. AI killed the work. Search killed the funnel. And the best marketers are now saying no to million-dollar offers.

00:00 World Cup buzz, MIA
02:45 The anti-AI vibe shift
06:00 The corporate execution gap
10:00 Saucony's bot-defense playbook
13:40 Salomon's tiny car + Bima's van
16:30 Why Messi can't sell a drink
27:00 The brutal CPG launch math
31:50 Bob's Red Mill killed Bob
36:00 SEO is dead
41:00 Why $1M won't buy a CMO
44:00 The new hottest marketing hire
46:30 OKC vs Spurs

Follow the hosts:

Jordan — @jordanrogers
Ashwinn — @Shwinnabegobrand
Oren — @orenmeetsworld

Newsletter: https://www.Brandfathers.org

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game.

Nike's "walkers tolerated" ad broke aspirational marketing. Hoodie brand CMFRT is doing $1B with 10,000 creators on retainer. And if your content's flopping it's not the algorithm, your content just sucks. Inside the new marketing playbook:

0:00 — Intro
0:18 — Live from Dallas
5:00 — Ideal home size + the Gen Z myth
7:00 — Nike's "walkers tolerated" ad
10:30 — Nike, Lulu & the mushy middle
14:50 — Framework for staying relevant
18:50 — CMFRT's billion-dollar creator army
21:00 — Why big brands won't hit the gas pedal
22:50 — Distribution is the new product
25:30 — Under Armour blew middle America
28:30 — Why your content sucks (not the algorithm)
30:00 — How meta ads actually work

Follow Jordan: @jordanrogers
Follow Ashwinn: @Shwinnabegobrand
Follow Oren: @orenmeetsworld

Newsletter: https://www.Brandfathers.org

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game.

Mercedes shipped 600 cars to Augusta, Phoebe Gates offered a creator $400 for a brand deal, and we speed-rated every Coachella billboard. Plus... is marketing being rebranded so men can do it?

0:00 Masters marketing & brand activations
14:30 Marketing is being masculinized
22:03 Phoebe Gates' influencer lowball
31:22 Threads, algorithms & creator complaining
37:46 RFK launches a podcast
41:40 Coachella billboard speed round

Follow the guys:
@JordanRogers2626
@Shwinnabego
@orenmeetsworld

Sign up for the newsletter: https://www.Brandfathers.org