Brandfathers

From the Frida Baby packaging crisis to the billion-dollar business of brand licensing this episode covers it all. We brought on Steve Starobinsky, Head of Partnerships at Pudgy Penguins and 25-year licensing veteran, to break down how licensing deals actually work: the royalties, the minimum guarantees, the 18-month calendars, and why most brands get into it too early. Plus, the Eileen Gu debate, when brand humor crosses the line, and why "sales is a contact sport."

0:00 - Intro
0:18 - Frida Baby controversy
7:00 - Edgy copy gone wrong
10:35 - Werner Herzog on rumors
16:00 - Eileen Gu debate
20:00 - Meet Steve Starobinski
22:30 - Licensing 101
30:30 - Licensing vs. collabs
35:50 - Pitching IP holders
41:00 - Best value in licensing
44:30 - Biggest licensing mistakes
47:00 - Licensing Expo in Vegas
49:45 - Where to find Steve

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

Sub to our Newsletter: ⁠https://www.Brandfathers.org

This week the fathers talk all things sports marketing, specifically who is getting the attention of the youth now and how they're doing it.

0:00 Intro
3:56 Today's Lineup
4:23 Waste Management Open
8:01 All-Star Game Is Broken
11:15 200 Creators, One Weekend
15:47 Sports Lost the Kids
16:49 Ja Morant vs Ant Edwards
19:39 World Cup Is Coming
20:03 Super Bowl Ads Flopped
24:57 Creator Exclusivity Deals
26:57 The AI Bowl
29:08 AI Mockups Going Viral
36:50 AI Adoption Is 95/5
39:48 PGA Tour Aura Edits

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

Sub to our Newsletter: ⁠https://www.Brandfathers.org

This week the Father discuss marketing funnels and how you can tactically apply them to any business. 0:00 Intro1:40 Paid ads strategy5:25 Meta ads basic setup structure9:25 Common mistakes13:30 Other strategies18:25 Applying to other business types20:55 OutroAs always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org

This week the Fathers discuss how to get interesting marketing approved by big/old fashioned companies and bosses.

00:00 Introduction and Context
02:40 Understanding Influencer Marketing Approval
05:29 Measuring ROI in Influencer Marketing
08:32 Navigating Marketing Budgets and Approvals
11:20 Challenges in Social Media Marketing
14:18 Fringe Marketing Strategies
17:08 Structuring Communication for Buy-In

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

This week the Fathers talk new Technology, Super Bowl ads and Current Events.

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬