Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializ...
#161: The Biggest SEO Mistakes Small Businesses Make
Think you’re doing SEO right? You might be making some surprisingly common mistakes that are keeping your website invisible. In this episode, we’re breaking down the biggest SEO mistakes small businesses make—like vague homepage copy, outdated blog posts, and missed internal linking opportunities. Plus, we’re sharing quick fixes so you can start improving your rankings today.Bonus: We’re also hosting a FREE live webinar to help you get found online! If you’re listening after the fact, don’t worry—the replay is ready for you.Tune in now to learn how to fix these SEO mistakes and start driving more traffic to your website!Episode Show Notes: https://duocollective.com/blog/biggest-seo-mistakesLinks Mentioned in This Episode: #116: https://duocollective.com/blog/website-homepage-design-tips Checklist: https://duocollective.com/116Webinar: https://duocollective.com/gain-visibility-and-get-foundTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
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#160: Why Most Websites Get Zero Traffic and How to Fix It
Wondering why your website isn’t getting any traffic? In today’s episode, we’re breaking down why 90% of websites get zero traffic from Google—and how to make sure yours isn’t one of them. From building a solid keyword strategy and optimizing your site structure to creating quality, search-friendly content, we’ll share practical tips to help you boost your website visibility. Plus, get the details on our upcoming free live webinar where we’re sharing 5 real ways to get found online. Tune in and start getting more eyes on your business!Episode Show Notes: https://duocollective.com/blog/why-websites-get-zero-trafficTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
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#159: How We Plan Social Media Content for Duo Collective
Ever feel like social media content planning is way more complicated than it needs to be? In this episode, we’re pulling back the curtain on how we plan content each month at Duo Collective. From our go-to Content CEO Days and favorite tools for saving inspiration to how we map out our entire month (and avoid the “What should we post today?” panic), we’re sharing the exact process that keeps us consistent and stress-free. Tune in for practical tips, behind-the-scenes insights, and a fresh take on showing up as your real self online!Episode Show Notes: https://duocollective.com/blog/how-we-plan-social-media-contentLinks Mentioned in This Episode: #54 https://duocollective.com/blog/the-secret-motivation-to-being-consistent-on-instagram#26 https://duocollective.com/blog/showing-up-as-your-authentic-self Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
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#158: The Realities of Motherhood and Running a Business
Motherhood and entrepreneurship—two full-time jobs, one wild ride. In this episode, we’re getting real about the challenges, wins, and lessons learned from juggling business and babies. From navigating shifting schedules and setting boundaries to embracing flexibility (and asking for help!), we’re sharing what’s worked for us and why giving yourself grace is key. If you’ve ever struggled to “turn it off” or felt the pressure to do it all, this one’s for you. Let’s talk about the real side of being a mom and business owner!Episode Show Notes: https://duocollective.com/blog/the-realities-of-being-a-mompreneurLinks Mentioned in This Episode: https://duocollective.com/blog/being-a-mom-entrepreneur#67 https://duocollective.com/blog/how-i-work-as-a-mom-and-ceo-with-limited-childcareTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
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#157: The Secret to Consistent Website Updates: Website Working Days
Keeping your website fresh doesn’t have to be overwhelming! In this episode, we’re sharing the secret to consistent website updates—Website Working Days. Learn how setting aside dedicated time to refresh content, fix outdated info, and improve SEO can keep your site working for you. Plus, we’ll share tips on making website updates more fun and manageable (hint: coffee shops and checklists included!). Tune in to make website maintenance a habit, not a headache! Episode Show Notes: https://duocollective.com/blog/the-secret-to-consistent-website-updatesLinks Mentioned in This Episode: #116 https://duocollective.com/blog/website-homepage-design-tips#102 https://duocollective.com/blog/website-pages-you-didnt-know-you-needed-for-seoTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.
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