Ever feel like SEO is just a waiting game? In today’s episode, we’re breaking down the real signs that your SEO is working— beyond rankings and vanity metrics. From keyword visibility and organic traffic growth to conversions and domain authority, we’ll walk you through what to track and how to know your efforts are paying off. Whether you’re brand new to SEO or knee-deep in optimizations, this episode will give you clear markers to measure progress and confidence to keep going.Episode Show Notes: https://duocollective.com/blog/how-to-know-if-seo-is-working-on-your-websiteLinks Mentioned in This Episode: https://duocollective.com/seo-on-tapTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
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#184: The Confidence Shift: When Your Brand Finally Feels Like YOU!
Ever feel like your brand looks okay on the outside, but deep down it just doesn’t feel like you? In this episode, we chat with Dahlia from Dahlia Orth Creative about the shift that happens when your brand finally matches your voice, vibe, and vision. From the nerves of investing in a rebrand to the confidence that comes after, Dahlia’s story is proof that when your brand feels aligned, you show up differently... and it changes everything.Episode Show Notes: https://duocollective.com/blog/developing-an-aligned-business-branding-strategyLinks Mentioned in This Episode: Sip & Strategize Workbook4 Reasons It Might Be Time To Rebrand Your BusinessTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
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#183: Why September is the Real New Year for Your Business
September is the real New Year for your business. Forget January, this is the season when the energy shifts, routines reset, and clients come back ready to invest. In today’s episode, we’re breaking down why September is the perfect time to reflect, refresh, and plan for the months ahead. We’ll share how we use this season inside Duo to map out Q4, finalize launches, and set ourselves up for success without the chaos of January. Whether you’re feeling stuck after a slow summer or simply craving a fresh start, this episode will help you treat September like the ultimate reset button for your business.Episode Show Notes: https://duocollective.com/blog/why-september-is-the-real-new-year-for-your-businessLinks Mentioned in This Episode: #154: https://duocollective.com/blog/meetings-and-time-blocks #157: https://duocollective.com/blog/the-secret-to-consistent-website-updates #112: https://duocollective.com/blog/5-things-that-made-our-course-launch-a-success Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
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#182: What Is A Brand Moodboard?
If you’ve ever wondered how we take brand strategy and turn it into visuals that feel perfectly aligned with a business, this episode is for you. In today’s episode, we’re breaking down brand mood boards. We’ll share what they are, why they’re so much more than a random Pinterest collage, and how they set the foundation for every logo, font, color, and design decision that follows. You’ll hear real client examples of how completely different mood boards create completely different brand personalities, and why this single step can turn a brand from scattered to cohesive everywhere it shows up. By the end, you’ll see how a brand mood board becomes your visual north star, making decisions easier, alignment smoother, and your brand instantly more memorable.Episode Show Notes: https://duocollective.com/blog/what-is-a-brand-moodboardTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
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#181: The Email Glow-Up You Didn’t Know You Needed
In today’s episode, we’re walking you through nine easy, impactful tips to make your emails a “must open” for your audience. From naming your newsletter to designing it so it looks and feels on brand, writing like you’re talking to one person, and creating subject lines that stop the scroll... we’re sharing the tweaks that make the biggest difference. Whether you’re starting from scratch or just ready for a refresh, these changes will help you stand out in the inbox and actually get people excited to hear from you every week.Episode Show Notes: https://duocollective.com/blog/email-newsletter-ideasLinks Mentioned in This Episode: Flodesk: https://flodesk.com/c/DUOCOLLECTIVE The Branding Bar: https://duocollective.com/the-branding-bar#58: https://duocollective.com/blog/4-email-marketing-leads-to-grow-your-list #84: https://duocollective.com/blog/is-substack-the-right-platform-for-your-content #172: https://duocollective.com/blog/are-you-giving-away-too-much-free-stuff Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.
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