Duo On Air Podcast

SEO feels louder than ever right now. Between core algorithm updates, AI Overviews, GEO, AIO, and now ads inside ChatGPT, it’s easy to wonder what actually matters and what’s just noise. In this episode, we’re breaking down what’s new in the world of search, what volatility really means, whether you should care about opting out of AI summaries, and how all of this impacts your small business. The good news? The foundations haven’t changed. Quality, authority, and relevance still win. If you’ve been spiraling every time rankings shift, this is your calm, clear SEO reality check.
Episode Show Notes: https://duocollective.com/blog/seo-trends-right-now
Links Mentioned in This Episode:
https://duocollective.com/seo-on-tap
https://www.semrush.com/sensor/
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/

For the longest time, we felt like we had to choose: fun or credible. And honestly, we blame our PTSD from agency world because we thought being “professional” meant sounding stiff, buttoned-up, and a little boring. In today's episode, we’re breaking down the myth that you can’t be playful and taken seriously at the same time, and sharing how we finally found our balance as Duo. We talk about the difference between playful and flaky, where personality belongs (emails, captions, gifts, visuals, your voice) and where it absolutely does not (contracts, scopes, boundaries, pricing). We also share simple swaps you can try right now to bring more YOU into your brand without losing trust, clarity, or structure. Because playfulness is what makes you memorable, and professionalism is what makes you trusted. You deserve both.
Episode Show Notes: https://duocollective.com/blog/business-fun-vs-professionalism
Links Mentioned in This Episode: https://duocollective.com/sip-and-strategize-workbook
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/

Social media burnout is so real, and if you’ve ever stared at your Instagram grid thinking, “I cannot post one more thing,” today’s conversation is going to hit home. We’re chatting with Kennedy Smith, founder of KSC Agency, all about how to build a social media strategy that actually feels sustainable instead of exhausting. We dig into why so many small business owners feel frustrated right now, what kinds of content are performing best, and how to create a simple plan using clear goals, content pillars, and a realistic posting rhythm. We also talk AI, outsourcing, and why showing up as a real human (even just a little) still matters more than perfectly curated content.
Episode Show Notes: https://duocollective.com/blog/from-social-media-burnout-to-strategy
Links Mentioned in This Episode:
http://kscagency.com
https://www.instagram.com/kennedyshaysmith/
https://www.instagram.com/kscagency/
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/

Last year, we made some bold marketing predictions for 2025 and today we’re circling back to see which ones actually hit and which ones missed the mark. From community centered marketing and human first brands to SEO, video, and the rise of AI, we’re breaking down what truly shifted and what surprised us the most. Then we’re looking ahead to 2026 with a few unfiltered predictions about where marketing is really headed next. If you like honest takes, real world examples, and a little hindsight mixed with forward thinking, this episode is a fun one to press play on.
Episode Show Notes: https://duocollective.com/blog/2026-predictions
Links Mentioned in This Episode:
#153: https://duocollective.com/blog/seo-branding-and-marketing-predictions-for-2025
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/

SEO can feel like a giant question mark, especially when everyone online is telling you something different. In today’s episode, we’re simplifying the whole thing and walking you through exactly where to start with SEO without the jargon or overwhelm. We break it down into three clear stages so you can stop spinning, focus on what actually matters right now, and build momentum instead of stress. If SEO has been sitting on your to do list because you do not know where to begin, this episode is your permission slip to start simple and move forward with confidence!
Episode Show Notes: https://duocollective.com/blog/seo-foundations
Links Mentioned in This Episode: https://duocollective.com/seo-on-tap
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/