Duo On Air Podcast

Networking events have a way of leaving you more drained than when you walked in, buttoned up with a stack of business cards, wondering if anyone in the room even saw you. Court sits down with Theresa Schroeder, founder of Made Here, a community for small town Wisconsin women in business, to talk about building the room where none of that happens.
Theresa spent a decade building a massive team in network marketing before she walked away and started completely over, teaching women about social media and personal branding until that turned into something bigger. Now Made Here gives small town women a room with no name tags and nobody checking your follower count at the door, and you leave with the woman you're already texting on the drive home.
Inside this episode:
Why Theresa niched all the way down to Wisconsin instead of building something bigger, and how that's exactly what made the room feel real
The phrase she keeps coming back to, human first always, and how it shapes the second someone walks through the door
What made her bring in a brand strategist instead of piecing something together in Canva, even though she loves Canva and is good at it

Theresa married a fifth generation potato farmer and moved back to the small Wisconsin town she once swore she'd leave, and it took an entry level job with nowhere to go before she found her way into network marketing, built a team for ten years, and had to figure out who she was without it. Made Here is what she built once she stopped chasing a bigger stage and started building a smaller room instead.
Episode Show Notes: https://duocollective.com/blog/finding-a-business-community
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/

Most service providers price based on what they think the market will bear — not on the actual value they deliver. This episode breaks down the psychology and strategy of pricing in a way that makes it feel less scary and a lot more intentional, using real frameworks from brand strategy.
Talking points
How your brand positioning directly dictates your pricing ceiling
The "stranger on the street" test for knowing if your price matches your presence
What undercharging actually signals to potential clients (it's not what you think)
How Abbey and Court have each navigated pricing pivots in their own business

Episode Show Notes: https://duocollective.com/blog/service-pricing-conversation
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/

Being the face of your own business is a little weird... You need a website that's your face, a photo shoot that's your face, and somewhere in there you start wondering whether you've become a narcissist or just a small business owner doing her job.
In this episode, Court sits down with Shannon, decluttering educator and host of the top 1% Paring Down Podcast, to talk about what it takes to put yourself at the center of your brand and feel good about it. Shannon went from posting on a private account for friends to 180,000 followers off a single reel, and how that wasn't just luck. It took nine months of showing up before any of it clicked.
Inside this episode:
Why people choose you over the hundred other accounts teaching the same thing, and how to lean into that instead of fighting it
The boundary Shannon set on day one that protects her family and keeps her brand sustainable for the long haul
How to stay yourself when the algorithm is begging you to copy everyone else, including a single habit that fuels imposter syndrome

Shannon brings a wild and varied story to all of it, a psychology degree, a stint as a professional vocalist, a Miss New York title, and years as a reality TV producer, and now she's a Penguin Random House author with her book Don't Save the Good Stuff landing in 2027. Her whole philosophy comes down to giving away everything you know for free and trusting the right people will still want to work with you, which, full disclosure, is exactly how she found Duo.
Grab the Links Here:
Episode Show Notes: https://duocollective.com/blog/building-a-personal-brand
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/

Your website might look fine on the surface, but could it be quietly costing you leads? In this episode, we're unpacking the "good enough" website trap: the hidden conversion leaks that cause potential clients to leave before they ever inquire. From unclear homepage messaging and service pages that focus on features instead of transformation, to contact forms that create friction and inconsistent branding that erodes trust, we're sharing the biggest website mistakes we see small business owners make and how to fix them. Plus, we'll walk you through a simple 10-minute website audit you can do today to see your site through the eyes of a complete stranger. Because before you spend another dollar on marketing, you need to make sure your website is actually converting the traffic you're already getting.
Episode Show Notes: https://duocollective.com/blog/good-enough-website-trap
Links Mentioned in This Episode:
#157: https://duocollective.com/blog/the-secret-to-consistent-website-updates
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/

DIY branding can absolutely get you started, but what happens when you're ready to build a brand that's memorable, strategic, and built for long-term growth? In this episode, we're pulling back the curtain on our branding process and sharing what actually goes into professional branding beyond a logo. From strategy, research, and storytelling to custom assets, brand guidelines, and the client experience itself, we're breaking down the biggest differences between DIY branding and a brand designed to grow with your business.
Episode Show Notes: https://duocollective.com/blog/whats-in-our-branding-package
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/