Bloom Consulting Conversations

This month on Bloom Consulting Conversations, join us for our season finale, episode #12, where we wrap up the series with a special Q&A session dedicated to answering your most pressing questions about Nation and City Branding.

Hosted by Clare Dewhirst, Director of City Nation Place, this episode features an insightful discussion with José Torres, CEO of Bloom Consulting, and Keith Dinnie, President of Bloom Consulting. Together, they reflect on the full journey through Bloom’s 14-step methodology, and dive deeper into the broader issues shaping the future of Nation and City Branding.
 
Find out what others in the industry havebeen most curious about—whether it’s how to rebuild a country’s image post-conflict, engage policymakers more effectively, or make a global impact with limited resources. Featuring case studies from Ukraine to the Faroe Islands, this final conversation offers practical tools, strategic guidance, and inspiring examples for anyone involved in Nation and City Branding.
 
Thank you for joining us throughout this special anniversary season. While this episode marks the end of the series for now, we hope the ideas and tools shared continue to spark meaningful change in your Nation and City Branding journey.

Feel free to subscribe and share this episode with others to help inspire them to perfect their Nation Brand and create lasting impact.
 
Relevant articles: https://www.bloom-consulting.com/place_branding/
 
Discover best practice, interviews, and more at City Nation Place: www.citynationplace.com

Bloom Consulting website: https://www.bloom-consulting.com/
 
You might also like Place2Place podcast: https://www.citynationplace.com/place2place

This month on Bloom Consulting Conversations, join us for episode #11, where we uncover the first-ever study about the economic impact of perception in Nation and City Branding. We delve into the findings of this project by Bloom Consulting in partnership with City Nation Place, revealing game changing data that takes the conversation about Nation and City Branding to another level. 
 
Hosted by Clare Dewhirst, Director of City Nation Place, our discussion features Gonzalo Vilar, Managing Partner and Global Director of Nation and Place Analytics at Bloom Consulting, alongside José Fernández Cavia, Associate Professor with the Department of Communication at Universitat Pompeu Fabra in Barcelona.  
 
Together, they reveal what steps were taken to conduct this research, who was involved in the process, and what the next phase of the project will be. Discover who can benefit from this study, how its findings can be applied, and what it means for the future of Nation and City Branding. 
 
If you have any remaining questions about the 14 steps to Nation Branding, leave a comment or submit them on our social media, and we might feature them in our upcoming season finale! 
 
Stay tuned for the last episode, where our experts will answer your burning questions about Nation Branding in a special Q&A session.  
 
Feel free to subscribe and share this episode with others to help inspire them to perfect their Nation Brand and create lasting impact. 
 
 
Relevant articles: https://www.bloom-consulting.com/place_branding/ 
 
 
Discover best practice, interviews, and more at City Nation Place: www.citynationplace.com 
 
 
Bloom Consulting website: https://www.bloom-consulting.com/ 
 
 
You might also like Place2Place podcast: https://www.citynationplace.com/place2place

This month on Bloom Consulting Conversations, join us for episode #10, where we explore the final - and perhaps most essential - step in any successful Nation and City Branding strategy: how to reflect, assess, and refresh your brand.

Hosted by Claire Dewhirst, Director of City Nation Place, this episode features a powerful conversation with José Torres, CEO of Bloom Consulting, and David Gilbert, CEO of Destination Cleveland.
Together, they unpack why the final step of Bloom’s 14 steps to Nation Brandingisn’t the end of the branding process, but the beginning of a continuousjourney of improvement and adaptation.
 
Discover how Cleveland transformed its identity through community-driven branding, what it takes to measure a Place Brand’s success over time, and why quiet stakeholder alignment often beats flashy brand launches. This episode also introduces the concept of branding"architects, builders, and developers" - a practical framework for stakeholder engagement at every level.

We revisit key insights from earlier episodes, clarify common misconceptions, and dig even deeper into the real-world application of Place Branding strategies that deliver both economic and social value. Listen to actionable advice and fresh inspiration to keepyour brand authentic, relevant, and resilient.

If you have any additional questions about advancing your Nation Branding efforts, we encourage you to join the conversation. Leave a review or connect with us on social media using #BloomConsultingConversations!

Stay tuned for our next episode, where we discuss the impact of Nation and City Brands on local and global economies.

Feel free to subscribe and share this episode with others to help inspire them to perfect their Nation or City Brand and create lasting impact.

Relevant articles: https://www.bloom-consulting.com/place_branding/

Discover best practice, interviews, and more at City Nation Place: www.citynationplace.com

Bloom Consulting website: https://www.bloom-consulting.com/
 
You might also like Place2Place podcast: https://www.citynationplace.com/place2place

This month on Bloom Consulting Conversations, join us for episode #9 as we explore Step 13 of Nation Branding: Making the Move to Nation Branding 2.0. Hosted by Claire Dewhirst, Director of City Nation Place, our discussion features Bloom Consulting’s CEO José Torres and Liina Maria Lepik, Director of the Estonian Tourist Board.

Together, they discuss the evolution of Nation Branding, highlighting how countries can embrace digital innovation, data-driven strategies, and agile methodologies to stay competitive in an ever-changing global landscape. This episode dives into the importance of forward-thinking strategies, cross-sector collaboration, and adaptability in shaping a Nation Brand fit for the future.

If you have additional questions about advancing your Nation Branding efforts, we encourage you to join the conversation. Leave a review or connect with us on social media using #BloomConsultingConversation!

Stay tuned for our next episode, where we'll uncover step 14 of Nation Branding: Reflect, assess, repeat

Feel free to subscribe and share this episode with others to help insipre them to perfect their Nation Brand and create lasting impact.

Relevant articles: https://www.bloom-consulting.com/jour...

Discover best practices, interviews, and more at City Nation Place: www.citynationplace.com

Bloom Consulting website: https://www.bloom-consulting.com/

You might also like Place2Place podcast: https://www.citynationplace.com/place...

This month on Bloom Consulting Conversations, join us for episode (#8) as we delve into Step 10 of Nation Branding: Engaging with Stakeholders and activating Citizen Engagement. Hosted by Claire Dewhirst, Director of City Nation Place, our discussion features Bloom representative Filipe Roquette and Nur Özkan Erbay, Head of the Nation Brand Office for the Turkish Presidency. 

Together, they explore the critical role of stakeholder engagement in building and sustaining a successful Nation Brand. From managing diverse interest groups to ensuring a unified narrative, this episode dives deep into the importance of collaboration, authenticity, and adaptability in place branding. 

If you have additional questions about building a strong foundation, we encourage you to join the conversation. Leave a review or connect with us on social media using #BloomConsultingConversation! 

Stay tuned for our next episode, where we'll discuss Step 13 of Nation Branding: Make the move to Nation Branding 

Feel free to subscribe and share this episode with others to help inspire them to perfect their Nation Brand and create lasting impact.