The SportBusiness Podcast

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.

This week, we pay tribute to a highly-respected and much-loved industry colleague, Matt Cutler, who passed away late last month after a brave battle with cancer.

Ben Cronin and Matthew Williams join to discuss the latest new deals and notable trends in Formula 1 sponsorship as the curtain rises on the 2026 season in Melbourne.

Plus, Martin Ross and Jonathan Rest report from the FT Business of Football Summit, we look at DAZN’s FIBA slam dunk, Apple’s F1 plans and an end to the Enhanced Games sponsorship drought.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies
Contributors: Frank Dunne, Matthew Glendinning, Martin Ross, Jonathan Rest, Ben Cronin, Matthew Williams
Editor: Lumi Lehmuskallio

Sources:
EXCLUSIVE: Etihad lines up McLaren F1 deal
Barclays enters F1 with Williams, Anthropic signs on
Cadillac strikes related party deal with TWG AI
The Global Motorsport Report
EPL makes long-studied Singapore D2C move
DAZN nets exclusivity over Fiba’s Courtside 1891
Apple drives chunky US rights fee uplift for F1
Enhanced Games: Where’s the commercial injection?

Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.

This week, Matthew Glendinning joins Catherine Davies to hone in on Chelsea’s third front-of-shirt sponsorship deal in as many years and why its leading shirt asset has been so hard to shift.

Then Martin Ross looks at LaLiga and Serie A international media rights sales as league executives descend on the FT Business of Football Summit in London.

We also shine a spotlight on the padel craze hitting Scotland, Olympic TV audiences in Canada and a Sunset+Vine production deal with a long tail.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies

Contributors: Matthew Glendinning, Martin Ross
Editor: Lumi Lehmuskallio

Sources:
1. Chelsea signs IFS in latest short-term shirt deal
2. EPL clubs face more betting sponsor curbs
3. FPT sleeve deal kickstarts Chelsea’s on-kit sales
4. LaLiga invites media rights bids across the Nordics
5. Peak makes key APAC hire with Amazon’s Edelston
6. Bundesliga return for Fox in Mexico, Central America
Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.

This week, Martin Ross joins Catherine Davies to discuss Iris’ grab of in-flight and in-ship rights to the Olympics and what it means for a sector long dominated by IMG’s Sport 24 channels but now being disrupted by new tech.

Matthew Glendinning digs deep into a proposal put to English Premier League clubs to adopt a central sponsorship model for perimeter advertising sales – and whether they could rival the Uefa Champions League for revenues from the sector.

Plus, Olympic ice hockey audiences, and politicians going big on pay TV subscriptions in the halls of power.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies
Contributors: Martin Ross, Matthew Glendinning
Editor: Lumi Lehmuskallio

Sources:
1. Iris enters in-flight, in-ship space with Olympics deal
2. Formula 1 returns to IMG’s Sport 24 in three-year deal
3. IMG doubles down on Sport 24 business in long-term Panasonic deal
4. EPL clubs mull central sponsorship proposal
5. Uefa club competition revenue hits €4.4bn
6. Uefa women’s football close to €100m sponsorship mark
7. Voumard: TOP sponsor negotiations in good place
Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.

This week, Martin Ross and Jonathan Rest join Catherine Davies to break down the latest developments, departures and disclosures at Mediapro, the Spain-based global sports media rights and production agency.

Ben Cronin provides an analysis of the Chinese EV industry’s rising influence in the sports sponsorship sector, in the week that Manchester City became BYD’s latest sponsorship interest.

Also, a look at TOP sponsor branding and activations at the Milano-Cortina winter Olympics, and a broadside against ‘billion-strong’ audiences for sports events on TV.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies
Contributors: Martin Ross, Jonathan Rest, Ben Cronin
Editor: Lumi Lehmuskallio

Sources:
1. NVP lays down local challenge to Mediapro
2. Heidenreich exit continues Mediapro exodus
3. EXCLUSIVE: Seibert bows out in latest Mediapro exit
4. Chinese EV brands search for affinity, creating big opportunity for sport
5. BYD enters EPL with Man City training kit deal
6. BYD joins Commonwealth Games sponsor line-up
7. TCL sets out on premiumization trail at Milan Cortina
Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.

This week, Martin Ross and Jonathan Rest join Catherine Davies to discuss Milan-Cortina 2026 - the TOP sponsor drop-off, media rights sales, OBS broadcast tech and the winter Olympics future in 2030 and beyond.

Ben Cronin and Joseph Perry send in their SpoBis insights from a snowy Hamburg, plus LIV Golf changes, the coldest-ever North American football match and how to streamline your ski suit.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies
Contributors: Martin Ross, Jonathan Rest, Ben Cronin, Joseph Perry
Editor: Lumi Lehmuskallio

Sources:
1. TCL sets out on premiumization trail at Milan Cortina
2. EBU-Warner Bros. Discovery alliance lands Olympic rights in Europe to 2032
3. Winter sports want IOC over programme tweaks
4. IOC weighs up January winter Olympics amid climate change
5. OBS ups AI usage for Milan-Cortina 2026
6. Hyrox not ready for media rights deals, says CMO

Hosted on Acast. See acast.com/privacy for more information.