A Little Bit Culty

• Goop, Teens, and Wellness Myths with Hayley Krischer

  The beauty and wellness industry promises healing, glow-ups, and self-love—but what happens when those promises come wrapped in pseudoscience, toxic messaging, and culty marketing tactics? This week, Sarah and Nippy are joined by culture journalist and author Hayley Krischer, whose latest novel You Belong to Me explores the power and peril of the wellness world—especially for women and teenage girls. Together, they unpack how this booming, often unregulated industry thrives on physical insecurities and mental vulnerabilities, pushing pricey products and questionable advice under the guise of “self-care.” From celebrity brands like Goop to TikTok trends targeting teens, this episode is a deep dive into the cult-like tactics behind the glossy packaging—and a reminder that critical thinking is your best defense. To learn more about Hayley’s work, visit hayleykrischer.net. Also… let it be known that: The views and opinions expressed on A Little Bit Culty do not necessarily reflect the official policy or position of the podcast. Any content provided by our guests, bloggers, sponsors or authors are of their opinion and are not intended to malign any religion, group, club, organization, business individual, anyone or anything. Nobody’s mad at you, just don’t be a culty fuckwad. Check out our lovely sponsors Join ‘A Little Bit Culty’ on Patreon Get poppin’ fresh ALBC Swag Support the pod and smash this link Cult awareness and recovery resources Watch Sarah’s TEDTalk CREDITS:  Executive Producers: Sarah Edmondson & Anthony Ames Production Partner: Amphibian.Media Co-Creator: Jess Tardy Writer: Kristen Reiter Associate producers: Amanda Zaremba and Matt Stroud of Amphibian.Media   Audio production: Red Caiman Studios Theme Song: “Cultivated” by Jon Bryant co-written with Nygel Asselin  

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• You Might Also Like: My Friend Daisy

  Introducing Episode 1 - Sitting Ducks from My Friend Daisy.Follow the show: My Friend DaisyIn February 2021, 19-year-old Daisy De La O had a lot to be excited about: She’d recently started a new job, she’d saved up enough money to buy a car, and was on the verge of earning her associate’s degree. She dreamed of opening a makeup and tattoo business someday. But those dreams were shattered when she got a text message while watching T.V. with her family one night. She told them she’d be right back and stepped outside. It was the last time her family saw her alive.See omnystudio.com/listener for privacy information.DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to [email protected].

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• Hoodwinked by the Algorithm: Dr. Mara Einstein on Cult Tactics in Marketing (Part 2)

  We’re back with Part 2 of our conversation with Dr. Mara Einstein, diving even deeper into the unsettling connections between cults, multi-level marketing (MLMs), higher education, and the digital world. In this episode, we unpack how MLMs use tactics like love bombing, upselling, and deception to recruit and retain members — and how these same strategies show up in places you might not expect, like college admissions and social media. Mara walks us through the financial and emotional tolls of higher education, the anxiety economy created by tech platforms, and the importance of protecting your data privacy in a world built to exploit it. With real-world examples and practical advice, this episode is packed with insights on how to stay critical, self-aware, and informed in the face of modern manipulation. To learn more about Dr. Einstein and her work, visit drmaraeinstein.com and check out her latest book Hoodwinked: How Marketers Use the Same Tactics as Cults Also… let it be known that: The views and opinions expressed on A Little Bit Culty do not necessarily reflect the official policy or position of the podcast. Any content provided by our guests, bloggers, sponsors or authors are of their opinion and are not intended to malign any religion, group, club, organization, business individual, anyone or anything. Nobody’s mad at you, just don’t be a culty fuckwad. Check out our lovely sponsors Join ‘A Little Bit Culty’ on Patreon Get poppin’ fresh ALBC Swag Support the pod and smash this link Cult awareness and recovery resources Watch Sarah’s TEDTalk CREDITS:  Executive Producers: Sarah Edmondson & Anthony Ames Production Partner: Amphibian.Media Writer & Co-Creator: Jess Tardy Associate producers: Amanda Zaremba and Matt Stroud of Amphibian.Media   Audio production: Red Caiman Studios Theme Song: “Cultivated” by Jon Bryant co-written with Nygel Asselin  

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• Hoodwinked by the Algorithm: Dr. Mara Einstein on Cult Tactics in Marketing (Part 1)

  You don’t have to join a cult to get manipulated—just log onto the internet. This week on A Little Bit Culty, we’re diving into the marketing matrix with Dr. Mara Einstein, professor, media critic, and author of Hoodwinked: How Marketers Use the Same Tactics as Cults. From influencer culture and MLMs to “brand cults” and rage farming, Mara breaks down how modern marketing preys on fear, insecurity, and our need to belong. She joins Sarah and Nippy for a deep-dive into the culty parallels between conversion funnels and recruitment tactics, why brands like Apple and Lululemon are more community than commerce, and how social media algorithms corral us into echo chambers where we become both the audience and the product. If you’ve ever felt like your phone is reading your mind, or like the coaching industry is selling more promises than progress, this one’s for you. This is Part 1 of a two-part convo. Stay tuned next week for more! To learn more about Dr. Einstein and her work, visit drmaraeinstein.com. Also… let it be known that: The views and opinions expressed on A Little Bit Culty do not necessarily reflect the official policy or position of the podcast. Any content provided by our guests, bloggers, sponsors or authors are of their opinion and are not intended to malign any religion, group, club, organization, business individual, anyone or anything. Nobody’s mad at you, just don’t be a culty fuckwad. Check out our lovely sponsors Join ‘A Little Bit Culty’ on Patreon Get poppin’ fresh ALBC Swag Support the pod and smash this link Cult awareness and recovery resources Watch Sarah’s TEDTalk CREDITS:  Executive Producers: Sarah Edmondson & Anthony Ames Production Partner: Amphibian.Media Writer & Co-Creator: Jess Tardy Associate producers: Amanda Zaremba and Matt Stroud of Amphibian.Media   Audio production: Red Caiman Studios Theme Song: “Cultivated” by Jon Bryant co-written with Nygel Asselin  

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• Blazing Eyes, Cult Ties, and New Age Vibes with Leah Sottile

  This episode is sponsored in part by BetterHelp. New Age isn’t just sage bundles and Instagram affirmations. It can also be a fast track to conspiracy-laced belief systems, grifty gurus, and straight-up cults. In this episode, we’re joined by journalist and podcaster Leah Sottile, whose new book Blazing Eye Sees All takes a sharp look at how New Age spirituality has seeped into American culture, and not always in ways that sparkle. We dig into the strange and disturbing world of Love Has Won, a New Age cult led by self-proclaimed deity Amy Carlson, aka Mother God, who gained infamy for turning blue from drinking colloidal silver. (Yes, really.) Leah breaks down how Carlson built a loyal following online, why her followers believed she channeled Robin Williams, and how the group continued after her death. We also talk about the deeper issues hiding behind the crystal curtains—like why women are often drawn to New Age ideologies, the patriarchal dynamics hidden in so-called matriarchal cults, and the troubling rise of antisemitism in these belief systems. This one is equal parts fascinating and horrifying. Come for the blue lady, stay for the sharp insight. You can find more of Leah and her work on her website https://leahsottile.com/, on her blog, and on Instagram @leah.sottile Also… let it be known that: The views and opinions expressed on A Little Bit Culty do not necessarily reflect the official policy or position of the podcast. Any content provided by our guests, bloggers, sponsors or authors are of their opinion and are not intended to malign any religion, group, club, organization, business individual, anyone or anything. Nobody’s mad at you, just don’t be a culty fuckwad. Check out our lovely sponsors Join ‘A Little Bit Culty’ on Patreon Get poppin’ fresh ALBC Swag Support the pod and smash this link Cult awareness and recovery resources Watch Sarah’s TEDTalk CREDITS:  Executive Producers: Sarah Edmondson & Anthony Ames Production Partner: Amphibian.Media Writer & Co-Creator: Jess Tardy Associate producers: Amanda Zaremba and Matt Stroud of Amphibian.Media   Audio production: Red Caiman Studios Theme Song: “Cultivated” by Jon Bryant co-written with Nygel Asselin  

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