Defocus Media Eyecare and Optometry Podcast Network

Oakley Shield Fusion is a revolutionary direct-bonding prescription technology designed for the Oakley Sutro and Sutro Light. By fusing a prescription lens directly to the back of the shield, it eliminates bulky inserts and visible "plugs," providing a seamless, 110-degree field of vision. This "Stealth RX" solution allows athletes to access over 25 Prizm™ lens tints while maintaining the sleek aesthetic and high-performance grip of the iconic Sutro frame.

In the first episode of 4theRecord, Tyler Kemp of Marketing4ECPs explores what it takes to build a memorable brand patients trust. Joined by Sarah Nwaerondu and Kevin Wilhelm, the conversation highlights how consistency, emotional connection, and patient experience help eye care practices stand out and grow.

Future of optometry: Dr Artis Beatty, Chief Medical Officer of MyEyeDr, discusses private equity, teleoptometry, access to care, and professional identity.

In 2026, the eyecare industry is saturated with digital noise. For Eye Care Professionals (ECPs), the challenge is no longer just being seen, but being trusted. On the latest Defocus Media podcast, Dr. Daryl Glover and Tyler Kemp of Marketing for ECPs break down why traditional "reactive" marketing is failing and how to leverage the new "digital word of mouth".

In this OD’ing on Movies episode, the hosts use the romantic comedy Merv to spotlight what it looks like when an optometrist shows up on screen and the eye care details Hollywood still tends to miss. Dr. Jacobi Cleaver and Dr. Jacob Wilson are joined by Dr. Nadia Afkhami, who brings a creator’s lens to pop culture, a […]